uk
www.exploringinternalcommunication.com
Internal Communication
The strategic management of interactions and relationships between stakeholders within organisations across a number of interrelated dimensions including, internal line manager communication, internal team peer communication, internal project peer communication and internal corporate communication
Welch and Jackson (2007)
Cognitive polyphasia
2. Internal team peer communication 3. Internal project peer communication 4. Internal corporate communication
Direction Participants Content Predominantly Line managers- Employees' roles two-way employees Personal impact e.g. appraisal discussions, team briefings Team Two-way EmployeeTeam information colleagues employee e.g. team task discussions Project group Two-way EmployeeProject colleagues employee information e.g. project issues Strategic Predominantly Strategic Organisational / managers / top one-way managers-all corporate issues management employees e.g. goals, objectives, new developments, activities and
Characterised by the beginnings of practitioner interest and the term employee engagement came into use, widely credited as being coined by consultancy firm Gallup in 1999.
Robinson et al., (2004) defined the concept as a positive employee attitude towards the organisation and its values, involving awareness of business context, and work to improve job and organisational effectiveness.
Saks (2006) extended the employee engagement concept to encompass both job engagement and organisation engagement. Saks's work is significant because it tackles the question of the status of the concept.
Wave 3: 2006-10
Welch (2011)
Work engagement
A focus either on the individual role or the work activity with both approaches incorporating behavioural-energetic (vigor), emotional (dedication) and cognitive (absorption) dimensions.
Schaufeli and Bakker (2004)
In the academic literature [engagement] has been defined as a distinct and unique construct that consists of cognitive, emotional, and behavioral components that are associated with individual
role performance.
Saks (2006)
Organisational engagement
The amount of cognitive, emotional, and physical resources that an individual is prepared to devote in the performance of one's work roles is contingent on the economic and socioemotional resources received from the organization.
Saks (2006)
Engagement
COMMUNICATION
LEADERSHIP
Manager commitment
Propaganda
Timely, clear, accurate, pertinent, consistent, sincere, concise, business-like. Reinforces believable values and narrative.
Marques (2010)
High
Informed Doubters (1%) Fully/fairly well informed but lack of belief in information received
Informed Believers (47%) Fully/fairly well informed and believe information communicated
Feel informed
Low/med
Truss et al (2006)
Upward feedback
Reinforced by managers who are open to critical feedback.
Advanced
Based on people feeling well informed in the first place, face to face, actions taken as a result or reasons why action not taken provided.
High
Informed Non-Communicators (6%) Fully/fairly well informed but little opportunity to feed information upwards
Informed Communicators (32%) Fully/fairly well informed and have opportunity for upward communication THIS GROUP IS HIGHLY ENGAGED
Feel informed
Low/med
Research to date
A review of twelve leading academic and consultancy studies representing 10,928 respondents.
60% of employees understand where the organisation is headed, though this is undermined by senior manager clarity (48%) and minimal senior management involvement in telling the story (54%).
Ruck and Welch (2012)
Shortcomings in establishing theory in internal communication have often led to a predominance of the assessment of channels used, or volume of information generated (the what); essentially process explanations rather than the content of the communication itself, how well it is provided, or understanding.
Ruck and Welch (2012)
Conceptual model of employee questions to be addressed through line manager and corporate internal communication.
I am well informed about what is going on and what is planned and my line manager is committed to the organisation. I have regular opportunities to have a say and what I say is taken seriously.
Strategy
My organisation provides plenty of support for people.
Voice
Support
Performance
Identification
Role
I know what my job responsibilities are and how they contribute to the team and organisation.
Organisation Communication questionnaire combines internal communication questions and employee engagement questions First survey due to start in May at a UK government department shared services office with around 1200 employees Six further organisations to participate in June/July (a bank, an insurance company, a housing association, two local authorities, and a public sector organisation) Correlation analysis for transfer report in September
Communication content graded questions and one open question Communication methods graded questions and one open question Communication satisfaction graded questions Leader and manager communication graded questions Fellow employee communication graded questions Employee engagement graded questions
Regression analysis Multiple case study analysis, literal replication Focus groups Semi-structured interviews
References
(1990) Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal. Vol. 33 No. 4 pp. 692-724. (2009) Engaging for Success: enhancing performance through employee engagement, A Report to Government, Department for Business, Innovation and Skills, www.bis.gov.uk Enhancing the quality of organisational communication: A presentation of reflection-based criteria. Journal of Communication Management, 14(1), 4758. (2010). Who we are affects how we do: The financial benefits of organisational identification. British Journal of Management, 21, 327339. (2004) The drivers of employee engagement. Brighton. Institute for Employment Studies. (2011) Communicating for Engagement, Report for Chartered Institute of Public Relations, Maidstone. PR Academy. (2012) Valuing Internal Communication: Management and Employee Perspectives, Public Relations Review, 38, 204-302 (2006) Antecedents and consequences of employee engagement, Journal Of Managerial Psychology, Vol.21. No. 7, pages 600-619.
(2010) Defining and measuring work engagement: Bringing clarity to the concept. In Bakker, A.B. and Leiter, M.P. eds. Work Engagement, A Handbook of Essential Theory and Research, Hove: Psychology Press
Millward, L., and Postmes, T. Robinson, D., Perryman, S., Hayday, S. Ruck. K. and Trainor, S. Ruck, K. and Welch, M. Saks, A.M.
Schaufeli, W. B. and Bakker, A. B.
Truss,C., Soane, E., Edwards, C., Wisdom, K., Croll, A., and Burnett,J. Welch, M . Welch, M., & Jackson, P. R. Wieseke, J., Ahearne, M., Lam, S., and Dick, R.
(2006) Working Life: Employee Attitudes and Engagement 2006, Chartered Institute of Personnel and Development. (2011) The evolution of the employee engagement concept: Communication implications. Corporate Communications: An International Journal, 16(4), 328346. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications: An International Journal, 12(2), 177198. (2009). The role of leaders in internal marketing. Journal of Marketing, 73(2), 123145.