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  • Tabib Ahmed

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    rayyan1506
    59 tayangan12 halaman
    PepsiCo is an american multinational corporation, interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. It is the first Indian woman to become CEO of a giant conglomerate with diversified food and beverage brands. Indra Nooyi transformed PepsiCo into the world's leader in food and beverages; turnover of around $43bn.

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    PepsiCo is an american multinational corporation, interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. It is the first Indian woman to become CEO of a giant conglomerate with diversified food and beverage brands. Indra Nooyi transformed PepsiCo into the world's leader in food and beverages; turnover of around $43bn.

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    Attribution Non-Commercial (BY-NC)
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    59 tayangan12 halaman

    Tabib Ahmed

    Diunggah oleh

    rayyan1506
    PepsiCo is an american multinational corporation, interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. It is the first Indian woman to become CEO of a giant conglomerate with diversified food and beverage brands. Indra Nooyi transformed PepsiCo into the world's leader in food and beverages; turnover of around $43bn.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 12

    CAN INDRA NOOYI REVIVE

    Tabib Ahmed Rabina Dhyani Deepak Kumar TN Devi Reena Singh Parwinder Singh

    INTRODUCTION
    PepsiCo Inc: An American multinational corporation headquartered in Purchase, New York, United States, interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. Expand from its namesake product Pepsi. Indra Nooyi Chairman and Chief Executive Officer of PepsiCo. first Indian woman to become CEO of a giant conglomerate with diversified food and beverage brands.

    Since 1994, Nooyi transformed PepsiCo into the worlds leader in food and beverages; turnover of around $43bn. Her boundless hard work pushed PepsiCo way beyond imagination into 19 product lines like Quaker Oats, Tropicana, Gatorade, FritoLay, and Pepsi-cola. Because of Mrs.Nooyi. PepsiCo products entered the shelves of every family in 200 countries .

    LARGEST PEPSICO BRANDS

    WHAT IS NEXT?

    Aggressive campaigns
    "Thanda matlab Coca-Cola!" "Pio sar utha ke" "Jo chaho ho jaye, Coca-Cola enjoy!" "Burrrrrrrrr"

    19961997: "Pepsi: There's nothing official about it" 19981999: "Its the cola" (100th anniversary commercial) 19992006: Yeh Dil Maange More!" 2000present: "Pepsi ye pyaas heh bari 2009present: "Yeh hai youngistaan meri jaan" 2011present: "Change the game"

    Contd...

    Challenges and growth drivers of PepsiCo


    Expand the Global Leadership Position of Snacks Business. Ensure Sustainable, Profitable Growth in Global Beverages. Decreasing market share Banned in few states like Kerala. Several competitors are there in front of PepsiCo like Coca-Cola, Dr. pepper/Snapple, Kraft foods with whom they have to compete.

    Key of PepsiCo
    1997- Taco Bell, Pizza Hut, and KFC spun off into a new company called Tricon Global Restaurants. 1998- Acquires Tropicana Products for $3.3 Billion. 1999-Pepsi Bottling group spun off to the public, with pepsi retaining a 35% stake.

    2001- It acquires quaker oats for $14 Billion.

    2005- Revenues surpass $30 Billion, market capitalization exceeds Coca-Cola company for the 1st time. Four brands- Pepsi-Cola, Mountain dew, Diet Pepsi, and Diet mountain Dew rank among top 10 soft drinks in US market.

    Frito Lay controls- 65% of salty snack market in US Pepsi company garners 41% in revenue outside US.

    Revive.
    Pepsi Max v/s Coke Zero
    For the quarter ended Dec. 31, PepsiCo net income rose 4% to $1.42 billion, or 89 cents a share. Revenue rose 11% to $20.16 billion. To test-market affordable products that fulfill a health need of bottom of the pyramid (BOP) consumers. Focus should be on major product. PepsiCo as an international brand. PepsiCo will trim its workforce by about 3% and spend $500 million on new marketing initiatives for core brands like Pepsi drinks and Lays potato chips. Pepsi's new strategy will be a win-win for investor.

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