A Market Survey Report on Marketing Strategies of HYUNDAI

Project Report Guide: Miss. Mitali Agarwal

Submitted by: Mohd. Zubair Roll No. : R0912011187 Course: BBA V sem International Business

Introduction
Hyundai Motor Company is a South Korean multinational automaker headquartered in Seoul, South Korea. Hyundai was founded in 1967 and it, along with Kia, together comprise the Hyundai Kia Automotive Group, which is the world's fourth largest automobile manufacturer. As of 2009, it is the world's fastest growing automaker for two years running.In 2010, Hyundai ranked as the eighth largest automaker. In 2011. Hyundai sold over 3.6 million vehicles worldwide. The company employs about 80,000 persons worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.

Company Profile
Type Founded Founder(s) Headquarters Area served Key people Products Production output Revenue Net income Employees Parent Subsidiaries Website :- Public :- December 29, 1967 :- Chung Ju-yung :- Seoul, South Korea :- Worldwide :- Mong-Koo Chung (CEO) :- Automobiles, commercial vehicles, engines :- 2,943,529 units (2011) :- US$ 97.408 billion (2011) :- US$ 4.707 billion (2011) :- 80,000 (2011) :- Hyundai Motor Group :- Hyundai Motor India :- worldwide.hyundai.com

Cars of Hyundai in India

Eon Santro i10

i20

Accent

Verna

Sonata

Santa

Objective of the study

To study the marketing strategy of Hyundai. To study the effect of Hyundais marketing on customer.

Assumption
Marketing Strategy of Hyundai has a positive image on mind of the customer.

Data analysis
Que.1:-Do you aware about Hyundai?
Option a. Yes b. No Total People 80 0 80 Percentage 100% 0% 100%

Response

Interpretation:According to all respondents, 100% respondents aware about Hyundai.

Que.2:-If yes, how do you know about Hyundai?

Option a. News paper b. Magazines c. Hoardings d. Electric Media e. All of the above Total people 20 14 16 11 19 80 percentage 25% 17% 20% 14% 24% 100%

Response
Interpretation:According to response of all respondents, 25% of respondents know about Hyundai by Newspaper and 17% respondents know by Magazines and 20% respondents know by Hoardings and 14% respondents know by Electric media and 24% respondents know by Newspaper, Magazines, Hoardings, and Electric media.

Que.3:- Have you any car of Hyundai?

Option
a. Yes b. No Total

People
65 15 80

Percentage
81% 19% 100%

Response

Interpretation:According to response of all respondents, 81% of respondents of Moradabad have own a car and 19% of respondents dont have own a car.

Que.4:- Did you aware about Hyundai December Offer (Insurance +gift cheque+loyalty Bonus)?
Option
a. Yes b. No Total

People
57 23 80

Percentage
71% 29% 100%

Response

Interpretation:According to response of all respondents, 71% of respondents know about Hyundai December Offer and 29% of respondents dont know about Hyundai December Offer.

Que.5:- Have you taken benefit of Hyundai December Offer?

Option a. Yes b. No Total People 21 59 80 Percentage 26% 74% 100%

Response

Interpretation:According to response of all respondents, only 21% of respondents have taken benefit of Hyundai December Offer and 59% respondents havent taken benefit of Hyundai December Offer.

Que.6:- Are you aware about Hyundai Mega Exchange Offer?

Option a. Yes b. No Total People 49 31 80 Percentage 61% 39% 100%

Response

Interpretation:According to response of all respondents, 61% of respondents are aware about Hyundai Mega Exchange Offer and 39% of respondents are not aware about Hyundai Mega Exchange Offer.

Que.7:- Have you taken benefit of Hyundai Mega Exchange Offer?

Option a. Yes b. No Total People 17 63 80 Percentage 21% 79% 100%

Response
Interpretation:According to response of all respondents, only 21% of respondents have taken benefit of Hyundai Mega Exchange Offer and 79% of respondents havent taken benefit of Hyundai Mega Exchange Offer.

Que.8:- What do you like most in Hyundai?

Option a. After sale service b. Quality c. Suitable price d. Facilities of vehicle e. All of the above Total people 19 27 8 17 9 80 percentage 24% 34% 10% 21% 11% 100%

Response
Interpretation:According to response of all respondents, after sale service of Hyundai like 24% of respondents, 34% of respondents like quality, 10% of respondents like suitable price, 21% of respondents like Facilities of vehicle and 11% of respondents like after sale service, quality, suitable price, Facilities of vehicle

Que.9:- Do you like the advertisement of Hyundai?

Option a. Yes b. No Total People 69 11 80 Percentage 86% 14% 100%

Response

Interpretation:According to response of all respondents, 86% of respondents like the advertisement of Hyundai and only 14% of respondents dont like the advertisement of Hyundai.

Que.10:- Would you like to purchase the Hyundai car next time?
Option a. Yes b. No People 47 33 Percentage 59% 41%

Total

80

100%

Response

Interpretation:According to response of all respondents, 24% of respondents like to purchase the Hyundai car next time and 76% of respondents dont like purchase the Hyundai car next time.

Questionnaire
Name:- ______________________ Age:- _______________________ Gender:- ____________________ Occupation:- _________________ Location:- ___________________

1- Do you aware about Hyundai? a. Yes ( ) b. No ( )

2- If yes, How do you know about Hyundai? a. News paper ( ) b. Magazines ( ) c. Hoardings ( ) d. Electric Media ( ) e- All of the above.( )

3- Have you any car of Hyundai? a. Yes ( ) b. No ( )

4-Did you aware about Hyundai DECEMBER offer (Insurance + gift cheque + loyalty bonus)? a. Yes ( ) b. No ( ) 5- Have you taken benefit of Hyundai DECEMBER offer ? a. Yes ( ) b.No ( )

6-Are you aware about Hyundai Mega Exchange Offer? a. Yes( ) b. No( )
7- Have you taken benefit of Hyundai DECEMBER offer ? a. Yes ( ) b. No ( )

8- What do you like most in Hyundai? a. After sale service( ) b. Quality( ) c. Suitable price( ) d. Facilities of vehicle( ) e. All of the above. ( )

9- Do you like the advertisement of Hyundai? a. Yes ( ) b. No ( )

10- Would you like to purchase Hyundai car next time? a. Yes ( ) b. No ( )

Any Suggestion about Hyundai (if any) _________________. Signature Thank You!