Product differentiation & Positioning

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Product Differentiation In Indian Market

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Product differentiation

Product differentiation is a business level strategy in which firms attempt to create and exploit differences between their products and those offered by competitors. These differences may lead to competitive advantage if customers perceive the difference and have

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Basis

Basis of product differentiation

Form Features
Customization

Form : Many products can be differentiated

in form the size, shape, or physical structure of a product.

Performance Quality Conformance quality Durability Reliability Reparability Style

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Basis
Form Features
Customization

Basis of product differentiation

Features : Most products can be offered with

varying features that supplement their basic function.

Performance Quality Conformance quality Durability Reliability Reparability Style

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Digital Twin Spark Plug Ignition.

Basis
Form Features
Customization

Basis of product differentiation

Customization : Marketers can differentiate products by making them customized to an individual. Mass customization is the ability of the company to meet each customers requirement to prepare on a mass basis individually designed products, services,

Performance Quality Conformance quality Durability Reliability Reparability Style

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Basis
Form Features
Customization

Basis of product differentiation

Performance quality : is the level at which the product's primary characteristics operate. Most product are established at one of four performance levels : low, average, high, or superior.

Performance Quality Conformance quality Durability Reliability Reparability Style

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Daag achhe hain

Basis
Form Features
Customization

Basis of product differentiation

Conformance quality : is the degree to which all the produced units are identical and meet the promised specifications.

Performance Quality Conformance quality Durability Reliability Reparability Style

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Basis
Form Features
Customization

Basis of product differentiation

Durability : is a measure of the product`s expected operating life under natural of stressful conditions, and a valued attribute for certain products .

Performance Quality Conformance quality Durability Reliability Reparability Style

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Har nirmaan ki jaan

Basis
Form Features
Customization

Basis of product differentiation

Reliability : is a measure of the probability that a product will not malfunction or fail with in a specified time period.

Performance Quality Conformance quality Durability Reliability Reparability Style

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Its more than just oil. Its Liquid Engineering

Basis
Form Features
Customization

Basis of product differentiation

Reparability : is measure of the ease of fixing a product when it malfunction or fails

Performance Quality Conformance quality Durability Reliability Reparability Style

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Basis
Form Features
Customization

Basis of product differentiation

Style : describes the product`s look and feel to the buyer .

Performance Quality Conformance quality Durability Reliability Reparability Style

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Service differentiation

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Basis
ordering ease Delivery Installation Customer education Consulting Repair

Basis of product differentiation

Ordering ease: it refers to how easy it is for the customer to place an order with the company..

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Basis
ordering ease Delivery Installation Customer education Consulting Repair

Basis of product differentiation

Delivery : it refers to how well the service is delivered to the customer covering speed, accuracy and customer care.

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Basis
ordering ease Delivery Installation Customer education Consulting Repair

Basis of product differentiation

Installation : refers to the work done to make a product operational in its planned location.

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Basis
ordering ease Delivery Installation Customer education Consulting Repair

Basis of product differentiation

Customer : refers to how the customers employees are trained to use the equipment.

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Basis
ordering ease Delivery Installation Customer education Consulting Repair

Basis of product differentiation

Consulting : refers to data, information system and advice services that the seller offers to buyers.

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Basis
ordering ease Delivery Installation Customer ed. Consulting Repair

Basis of product differentiation

Repair : describes the service program for helping customers keep purchased products in good working orders.

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DIFFERENTATION STRATEGIES

PERSONNEL DIFFERENTIATION : Companies can have better-trained employees. Ex ; kingfisher airlines, Singapore airlines CHANNEL DIFFERENTIATION : companies can more effectively and efficiently design their distribution channels coverage, expertise and performance. Ex ; Eureka Forbes (direct-to-home channel) IMAGE DIFFERENTIATION : Companies can craft powerful, compelling images. Ex: In apparel category, brands such as park avenue, Louis Philippe, colorplus etc.

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