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Success Story of SUMUL

Prepared by : Rakesh Nasit (107050592012) Sudhir Vasoya (107050592014)

Gujarat Dairy Sector

The WHITE REVOLUTION has ensured that Gujarat, though ranked fifth in milk production in India, will supply milk to most metros in the country. Gujarat has been ranked as the fifth largest milk producer in India with a procurement of 6,421 thousand tonne of milk in 2003-04. The nationwide procurement during the period was at 88,082 thousand tonne.

Milk production in the state has been increasing at the rate of nearly five per cent per annum.

Contd.

Gujarat had produced 4,913 and 6,421 tonne thousands of milk during 1997-98 and 2002-03, respectively. The dairy industry in Gujarat is mainly in the hands of strong cooperatives where the Anand pattern of dairy co-operatives have evolved. Gujarat is also a major exporter with major contribution by the Gujarat Co-operative Milk Marketing Federation (GCMMF) in total exports of dairy products.

Given the 300 ml per capita consumption of milk in Gujarat, the state consumes around 180 lakh litre of milk everyday.

History of SUMUL

Sumul or Surat Milk Union Limited, which is now renamed as The Surat District Co-operative Milk Producers' Union Ltd, is one among the 12 district unions which acts as manufacturing units of dairy products for (G.C.M.M.F.) Gujarat Co-operative Milk Marketing Federation Limited.

SUMUL Dairy is a co-operative endeavor committed to help marginal farmers and down trodden tribal to lead to a healthy life and better standard of living through scientific animal husbandry practices. Todays Sumul enjoys the pride to serve milk and milk products to popular in Surat city and surrounding towns of it. Hence, the Surat district co-operative milk producers union ltd, SUMUL is trade name and literally meaning sound price, came in to existence on August 22, 1951

Objective of SUMUL

To provide year round milk market for their surplus milk and to earn reasonable returns for the milk to improve their quality of life. To procure milk and process it into good quality milk and milk products to market it at most economically and efficiently to give maximum overall net returns to the producers and general satisfaction to the consumers. To provide essential technical inputs and services to the producers at their door steps in an economic and efficient manner and also in a way most acceptable to them to increase milk production and to reduce the cost of production.

SUMUL Vision And Mission

Sumuls Vision Statement

We are socially responsible Organization with commitment to Milk Producers by providing good returns and consumer safety and delight through implementation of better Quality management System. We believe in growth and continual improvement through team work, trust and excellence, without compromising Quality, Honesty and Integrity.

Sumuls Mission Statement

Sumul is the market legend capturing 78 % of market in Surat and want to be the most believable Organization going towards Total Customer Satisfaction up to the Customer door.

SUMULs Value

EXCELLENCE DEDICATION TEAM WORK COOPERATION OWNERSHIP TRUST AND COURAG HONESTY TRANSPARENCY SELF LEADERSHIP

Work Area of SUMUL

Activities of SUMUL

Co-operative Development Program

Internal Consultant Development Program

Contd.

Animal Health and Breeding

Sumul sumadhur laboratory

Contd.

Fertility Improvement Program( F I P Program) FIP 1 Registe red animals (Nos) 13099 % pregnan t animals 82.2 FIP 2 Registe red animals (Nos) 14750 % pregnan t animals 80.2 FIP-3 Registe red animals (Nos) 14796 % pregnan t animals 80

Cattle Feed Distribution

Contd.

Mineral Mixture

Eye Medical Treatment Nursing Camp

Contd.

Tree Plantation

Rural Sanitation Program

Contd.

Swajaldhara Program

Worm compost (Bio Agriculture)

Contd.

Milk House Aid

A Grand Mahila Seminar

Overall Progress

During the year total turnover is RS 900 Crore which is RS 110 Crore more than the last year. Total profit is Rs. 2,30,35,767.00 for the year 2009 -2010. During the year milk procurement in increased by 4.1% & milk sale is just equally increased by 5.01% by which we have balanced the procurement & sale equability. During the year 29,50,69,162 kilogram milk were procured. During the year Rs. 350 per kilo fat was paid to the farmer which was Rs. 32 more than the last year.

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