NAME Manthan Satiya Yogesh Khalate Sandeep Kamble Sandip Shejwal Kailash Bhurke Vijay Dadhwal
ROLL NO 88 44 40 98 12 17
Janhavi Jagtap
Ravi Powar Sanjeev Pednekar
35
80 76
Anirudha Handigole
33
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OBJECTIVE
Merck is planning to introduce Genetically Modified foods in India. The main purpose of this survey is to understand the current awareness of Genetically modified foods in the market and create a strategy to increase the awareness & introduce their products & benefits to the consumer. To analyse the above given case, a questionaire was formulated by a group of students from Part Time MBA of Welingkar College.
Questionnaire
Name Age Gender:
Educational Background: Science / Commerce / Arts Profession Tick any one of the options against the MCQs given below 1) Are you aware about the term GMOs and Genetically Modified Foods? Ans- Yes No 2) Why are Genetically Modified Foods produced? Ans To benefit the producer To benefit the consumer To increase the product qualities & price None of the above
3 ) Should Genetically Modified Foods be produced or not? Ans - They should be produced They Should not be produced They should be produced abundantly They should be produced in small quantities
4) Genetically Modified Foods would be beneficial or harmful? Ans - Beneficial Harmful Beneficial if consumed in small quantities Harmful if consumed in higher amounts 5) Do Genetically Modified Foods lead to any allergic reaction? Ans Yes No May be possible 6) Are Genetically Modified Foods stable or safe? Ans - Yes No be Dont Know Not
Might
7) Can Genetically Modified Foods benefit the consumer or does it benefit the producer? Ans It benefits the producer It benefits the consumer It benefits both the producer & the consumer It benefits neither the producer nor the consumer
8) Have you ever tried any Genetically Modified Foods? Ans : Yes No Dont know whether it was genetically modified
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9) According to you, would producing Genetically Modified Foods be an issue of concern for the environment? Ans : Yes No Might Be 10) What kinds of Genetically Modified Foods are available in market currently and Internationally? Ans - Fruits Vegetables Vaccines No Idea 11) What is the state of public debate on Genetically Modified Foods in other regions of the world ? Ans : For it Against it Not clear Unaware
Analysis of Questionaire
The following factors were considered while framing the question set.
Age
Gender
Educational Background
HYPOTHESIS
Q1 : Are you aware about the term GMOs & Genetically Modified Foods?
Ans : YES NO Test For Equality of Single Population Proportion YES 41 Alternate Hypothesis : H1 : P > 0.70 Test Statistic is Z = (P-Po) / SQRT (PoQo / n) NO 9 Ho : P = 0.70 TOTAL 50
Z>Z
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MODE
Q8 : Have you ever tried any Genetically Modified Foods?
A : Yes B : No C : Dont know whether it was genetically modified
Answer
No of respondents
Yes
No
8
25
17
Analysis : Most of the people have not tried Genetically Modified Foods
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PIE CHART
Q 10 : What kinds of Genetically Modified Foods are available in market currently & Internationally?
14% 4% 38%
A FRUITS
B VEGETABLE
C VACCINES
D NO IDEA 44%
Answers 19 22
% 38% 44%
Vaccines
No Idea
2
7
4%
14%
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CRAMERS V
Observed Frequency (O)
Stand Gender For It Against it Not clear Unaware Total
Male
Female Total
3
0 3
9
2 11
18
5 23
11
2 13
41
9 50
For It
Against it
Not clear
Unaware
Total
50
Q 11 : What is the state of public debate on GMFs in other regions in the world?
A : For It B : Against It C : Not Clear D : Unaware Whether Gender & Stand for GMFs are independent Chi Square = 1.182 Cramers V = 0.164 Interpretation : Since V = 0.164, there is a weak association between gender and Stand for GMFs
Analysis : Conclude that gender and Stand for GMFs are independent & are not related to each other.
14
none of above 7
Analysis : Most people think GMFs are produced for producers benefit
Analysis : Most people believe that GMFs are beneficial but should be produced in small quantities
Beneficial 11
Harmful 11
Analysis : Most people think GMFs are beneficial if consumed in small quantities
Analysis : Most people are not sure whether GMFs will lead to allergic reactions
Q6 : Are Genetically Modified Foods stable or safe?
Yes
8
No
5
Don't Know
31
Might Be
6
Analysis : Most people are unaware whether GMFs are stable / safe Q9 : According to you, would producing Genetically Modified Foods be an issue of concern for the environment?
Yes 21
No 10
Might be 19
16
Analysis : Most people believe that GMFs would affect the environment & nature
SUMMARY
On basis of the survey conducted, it can be summarized that most of the people are aware of the term GMOs & GMFs but are still unclear about its benefits, effects on nature & consumption effects.
The Survey indicates that more information is required to be passed on to the consumers to increase the awareness of GMFs before launching any GM Products in India. Thus it would be advisable for Merck to plan some strategy to increase awareness amongst the consumers & then launch the products within a positive & receptive market.
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Thank You
for your patient listening
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