A Presentation By

Ansuman Jena Research Scholar School of Management KIIT University Mobile: 9040209907 E-mail: ansuman.jena@gmail.com

To begin with
I would like to tell a story. The story of a dog named TOM.

One day Tom was very hungry. As he walked down he saw a bone on the other side of a fence. He tried jumping over the fence and failed.

Finally in desperation he started walking and finds a way across to the bone by chance.

A happy Tom devours the bone and realizes that this is an endless source of bones.
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The Next Day some other dogs followed Tom and walked down the same path to reach the endless source of bones.

Now this has became the most followed rout by all others to reach the bone crossing the fence.

However, most of the dogs who followed the same path never returned home ! ! !

One day another dog comes named Jack

Is there any other way to get the bone ?

He carefully analyzes the situation and observes that: This road is Long, Complex

and Dangerous filled with

poisonous herbs causing infections and deaths of many.
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After carefully reviewing the situation and existing method he found out that - Yes, the simpler route is

This one...
Short, Simple and Safe.

Analysis of the Story

Who can be termed as a researcher ?
a. Tom b. Jack

c. Both
d. None

1. The objective of Tom was exploring. 2. He followed a trial and

1. The objective of Jack was problem solving, improving and simplifying.

error method.

2. He followed a systematic
analytical approach.
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Research
1. WHAT: New knowledge creation.
2. WHY: To bridge the gap between the current knowledge and the
required knowledge.

3. HOW: A structured and sequential method of enquiry, directed

towards a clear objective.
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Types of Research
1. Fundamental Research 2. Applied Research 3. Exploratory Research 4. Descriptive Research 5. Historical Research 6. Case Study Research
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Research Process and Stages

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Problem Identification and Justify the Need for Research Define the Research Objective(s) Identify Data Needs and Data Sources Choose an appropriate Research Design and Data Collection Method Design the Research Instrument Identify the Population and determine the Sample Size Data Collection Data Analysis and Interpretation Findings, Suggestions and Conclusion Report Writing and Presentation

PreResearch Stage

Research Stage

Post Research 13 Stage

Pre-Research Stage
Choose the discipline of your interest. Examine the various issues of chosen area. Acquire in depth knowledge and sound understanding on the concepts, fundamentals and theories of the chosen area. Identify the issues on which research has already been done - make a critical analysis on the previous studies. Identify the research gaps in the chosen field of research. Formulate the problem so as to fill up the existing research gaps. What purposes, does your research, are expected to fulfill constitutes, the Objectives of your study What benefits, does your research, bring into constitute, the Scope of your study What gaps, does your research, are expected to fill up, constitutes the Need for your study What your research could not cover or lacks the power of 14 generalizations, constitutes, the Limitations of study

Literature Review
1. 2.

Review of related studies made in the chosen area of research.

Review of theoretical or conceptual framework of different theories or models in the area of research.

Importance and Benefits It enables to approach the problem in a systematic, logical and scientific way. It gives an in depth understanding of the situation or problem. It enables to choose the appropriate theoretical / conceptual framework for the study. It leads to identify the research gaps in the field of study. It enables to identify the different variables and the relationships among them which leads to formulation of hypothesis. It leads to identify the population size, sample size and the sources of data 15 collection.

Research Design
Depends up on: The type of research. The research objective(s).

It includes:
Population and sample description. Sources and method of data collection. Tools and techniques to be used for data analysis.
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Sampling Stage
Sources of Data Collection: Assess whether your study requires data from Primary sources, Secondary sources or a combination of both. The data should be: authentic, reliable, complete, adequate, consistent and update. Steps: Assess and identify the population. Identify the characteristics of population and its size. Determine the ideal size of sampling reflecting the exact characteristics of your population. Analyze different methods of sampling design and choose the appropriate method of sampling. Test the adequacy of sample size.
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Data Collection Stage

Identify the data needs.
Finalize the data collection method. Design the tool or instrument for data collection. Approach the respondents.

Code or Tabulate the data.

The data must be complete, non18

adequate,

consistent,

responsive, reliable and authentic.

Report / Thesis Writing Stage

1. Title page 2. Preface and Acknowledgement Authenticity 3. Table of Contents 4. List of Abbreviations 5. List of Tables 6. List of Graphs Charts Diagrams 7. The text of the thesis which should contain Introduction - background of the problem Problem statement Objectives Need-ScopeLimitation Review of Literature Review of earlier studies Review of theoretical framework Research questions or hypotheses Research Methodology Sources of Data Methods of Data collection Researchable hypothesis Statistical tools of analysis Sampling design

10. Analysis and Interpretation of Data

11. Summary of Findings and Conclusion 12. Bibliography Chronological arrangements of books and research articles referred reports cited. 13. Appendix -- Supporting materials for your 19 analysis and conclusions.

Questions Please !!!

If you have anything to ask or share, then e-mail me.

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A Presentation By

Ansuman Jena Research Scholar School of Management KIIT University Mobile: 9040209907 E-mail: ansuman.jena@gmail.com
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