PRESENTATION ON

GIVEN BY SAMIR SINHA

Introduction
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India.

In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity

Cont..
A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost.

A popular advertising campaign based on the slogan 'Fill it Shut it .

In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date

The first motorcycle to be launched under Hero Moto Corp, the "impulse" also becomes India's only dual-purpose on-road-off-road motorcycle

At the launch of Hero MotoCorps Impulse motorcycle in India, Mr. Anil Dua, Sr. Vice President. the first model to be launched under our new brand identity is not just a new product

VISSION
TO providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena

MISSION
Hero Moto Corp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

strategy
Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight

Five exciting colors OF Impulse

Black Vibrant Blue Metallic Sports Red Leaf Green Metallic Vibrant Orange.

Price rate Single Disc 66,800 - 74,730

Feature
High torque ATFT engine and high ground clearance for rough terrain riding Raised fender and large diameter front wheel with stud pattern type tyres Sturdier front suspension with long stroke and large front disc brake for cross country riding Nitrox gas-filled mono shock rear suspension Straight pull spokes at the rear for touch terrains Low maintenance seal endless drive chain Digital-analog combo meter console with service due indicator Sharp edgy graphics Motocross seat

CBZ

ExShowroom Kick Start 34,500

On Road 38,053

ExShowroom Spoke Self Cast Self 39,350 40,200

On Road 43,191 44,895

Market Share of HERO Motercorp

BSE-1863 NSE-1853

Competitor
Name Last Price Market Cap. (Rs. cr.) Sales Turnover Net Profit Total Assets

Bajaj Auto

1,587.85

45,947.14

15,998.12

3,339.73

5,235.37

Hero Motocorp

1,853.90

37,020.07

19,245.03

1,927.90

4,447.22

TVS Motor

53.55

2,544.09

6,289.31

192.58

1,784.83

Mah Scooters

286.40

327.31

6.20

21.73

210.31

LML

8.20

67.23

373.79

-99.54

-138.25

Kinetic Motor

13.05

35.95

0.05

0.56

25.19

Future strategy
Hero MotoCorp has unleashed a new 125cc bike, the Ignitor, along with their first 110cc bike, the Passion X Pro. They also displayed their 110cc automatic scooter, the masculine Maestro which shall sell alongside the existing Pleasure scooter.

BRAND AMBASSADOR OF HERO MOTORCORP.

Bollywood actor Ranbir Kapoor has been named as the new brand ambassador of Hero MotoCorp. Seen in this picture (from left) Indian pace bowler Irfan Pathan, Shah Rukh Khan, Ranbir Kapoor, music maestro AR Rahman, Managing Director and CEO of Hero Honda Pawan Munjal, former tennis player Boris Becker and former Formula One racing driver David Coulthard

SLOGAN
Hum men hai hero