Presented By :

Tanveer Nawaz MBA- 2B

Agro industry is regarded as an extended arm of agriculture. It comprises of the post-harvest activities of processing and preserving agricultural products for intermediate or final consumption.

(i) Village Industries with very little capital investment and a high level of manual labor; products include pickles, papad, etc.
(ii) Small scale industry characterized by medium investment and semi-automation; products include edible oil, rice mills, etc. (iii) Large scale industry involving large investment and a high level of automation; products include sugar, jute, cotton mills, etc.

India is the second largest producer of food in the world. Production of food-grains during 2009-10 is estimated at 216.85 million tonnes.

An average Indian spends around 53 per cent of his/her income on food.

Sea fishing, aqua culture, milk products, meat and poultry are some of the agro sectors that have shown marked growth.

Keventer Agro Ltd. (KAL), was established in the year 1986. Franchise agreement with the food and beverage giant - PARLE. The division exports food products such as Mango Pulp, Guava Pulp, Sesame Seeds, and Bakery Ingredients to various customers across the globe. Keventer Agro has emerged as India's leading exporter of Mango Pulp supplying to companies in Middle East, South East Asia and Europe.

Fully automated, state-of-the-art plant in Barasat, near Kolkata. A set-up that also qualified as the best in Asia.

High-end technological advances that allowed the company to make available beverages in PET bottles and even have separate production lines for both Tetra pack and PET bottles. Installed capacity of 2,00,000 liters per day and the facility to produce 40,000 packs per hour.

Mission
To be a part of peoples daily food & beverage intake through manufacturing and marketing of processed food and value added agro products.

We exist because our customers exist. We shall create an environment where every keventerian feels happy and committed to deliver his best. We will be amongst the most preferred organizations to work and deal within the country.

UTSAV-The Celebration of Purity

JUICES

METRO DAIRY

PULPS
Alphonso with a warm sweet taste is sometimes pleasantly tart. This tastiest fruit of India has a rich aromatic flavor and is an excellent source of Vitamin A and C. Totapuri is a perfect blend of sweetness and acidity. This fine fruit is also an excellent source of Vitamin A and C. Guava Pulp used mainly in beverage, ice-cream and confectionary industries.

SPICES

Black Pepper

Indian Green Cardamom

Nutmegs

Red Chillies

Cumin seeds Fennel seeds

Fenugreek seeds
Coriander seeds Peel dried ginger

Cashew nuts

Sesame seeds

Jam

Mahendra Kumar Jalan

Director

Mayank Jalan
Sumit Deb

Managing Director
Director, KAL MD, MDL

S.K.SurekhaMember, Mr Prabir Roy Rajeev Verma Dr.Pandalai

BoD, KAL Member of the BoD KIL Director Director

It makes all attempts to promote environment care and ensures nature friendly practices in all its operations. The company is committed to making all its products environmentally acceptable while ensuring excellent quality, performance and safety. Reduces Waste, conserves Energy and explores opportunities for reuse and recycle. Motivates suppliers, dealers, distributors and associates to innovate and employs environmentally superior processes and ingredients and enhances overall environment. The company acknowledges its joint responsibility with the Government, the Public and the society at large to protect environment and is committed to follow environment practices that reduce activities detrimental to environment.

Works in partnership with external bodies and Government agencies to promote environmental care and spread awareness of environmental issues.

Keventer Agro Keventers Fresh Keventer Projects

Tie up with Big brands.

Good brand image. Satisfied Employees. High Quality Standards.

Depends on the third party for sale and the distribution of the product. Operating in a highly competitive and fragmented industry.

Exports of Agro products rising every year.

GMF. Untapped Market.

Majority of the income is spent on food.

Operating in a highly competitive and fragmented industry.

Seasonal demand for their products.

Various Types Of Risks Faced By Exporters :

Credit Risk Poor Quality Risk Currency Exchange Risks Logistics Risk Legal Risks

Political Risks
Unforeseen Risks.

First step is to identify the risks that you are likely to encounter and to give some 'weighting' to the seriousness of the risk. With some of the risks, you can obtain insurance to cover the risk. In the case of exchange rate risks, you cannot directly insure your exchange rate risk exposure, but you can take steps to minimize these risks through hedging your risk by using contracts.

A STUDY ON RISK MANAGEMENT OF AGRO EXPORTERS IN DELHI.

The study was conducted to know the risks faced by companies in export businesses. To suggest remedial measures to overcome these risks. It was to focus on the major risks and what are the steps the company is already taking and what are the other steps that could be taken by the company to overcome these risks.

To identify all the risks involved in the export businesses in India.

To study the various measures taken by the agro exporting companies to reduce the various risks.

Research Design: Descriptive. Sampling Technique:

Convenience sampling.

Universe:
All the companies of India which export Agro products.

All the companies of Delhi which export Agro products.

Population:

Sample Unit: Any single company present in South Delhi

which is into Agro export business.

Sample Size: 20 exporters.

Sample Type: Area Sampling : Sample area of the study is

South Delhi.

Data collection:

Primary data : Schedules.

Secondary data: Journals and websites.

Time is a major factor while doing a research. To collect valid data a senior authority was needed to fill the questionnaire. A lot of companies were not ready to give information about them.

In Delhi the companies are situated everywhere.

As the study is based on only 20 companies so the result cant be generalized for all companies even in Delhi..

Data Interpretation & Analysis

12

10

8 11

4
5 2 4

0
< 5 years 5-10 years 10-15 years > 15 years

No. years have been in this business

18 16 14 12 10 8 6 4 2 0 2 15 9 11 18

8 3
5 4 1

Various risks commonly faced by the exporters.

14 12 10 8 13 6 4 2 0 Environmental Scanning techniques Tools of checking credit worthiness of the importer. Surveys or Questionnaires Past Experience Brainstorming Others 8 7 5 2

12

10

11

4 3 4

0 Increased Decreased Not Changed The level of risk in last 5 Years Not Sure

8 7 6 5 4 3 2 1 0 1 1 8 7

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Effective risk management can improve organization's performance

12

10

11
9

4 5 2

0 Credit Agencies Banker's Statement Importers' Turnover Existing Exporters

Tools of checking credit worthiness of the importer.

9 8 7 6

5
4 3 2 1 0 Very Frequently Frequently 3 5

Moderately

Rarely

Very rarely

Frequency of rejection of shipment due to quality risk

9 8

7
6 5 4 3 2 1 0 Brand Image Customer Loss Money Loss Future Prospects Others 3 1 1 6 9

Aspects getting affected the most due to poor quality

9 8 7 6 5 4 3 2 1 2 4 2 9

0
3rd party inspection Internal Quality Inspection Measures taken to reduce quality risk Certification Vender Contract Switching to Alternate Importer

7 6 5 4 7 6 4 3

3
2 1 0 0 Very less Less Moderate High

Very High

Risk due to volatility in currency exchange rate

Past experience and Environmental Scanning is used as the tools for identifying various risks. Level of risks have been increased in last 5 years. Quality and credit worthiness risks are faced in most of the companies. Political and Legal Risks are among those risks which have been faced least of the times. Most of the companies use Credit Agencies as their major tool of checking the credit worthiness of the importers. Due to poor quality of the products, the chances of shipment rejection are there. Most of the exporters feel that money loss is the biggest loss which is affecting the companies the most. In most of the agro exporting companies, 3rd party inspection is the major tool to reduce the poor quality risk.

The report justifies the need of management of risk for the company and the scope of progress that the company can make with this measurement as the different types of risks that a company could face is mentioned in this project with proper measures which could avoid risks.

The project then turn to the major risks of the company is with proper measures that they are opting.

At the end of the project, some recommendations were given to company in the form of a framework to reduce their risks. Gradually SWOT analysis of the risks of the company is done.

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