Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia,

Africa and the Channel Islands. It operates a GSM network in all countries, providing 2Gor 3G services depending upon the country of operation. Airtel is the 3rd largest telecom operator in the world with over 243.336 million customers across 20 countries as of March 2012. It is the largest cellular service provider in India, with over 176.95 million subscribers at the end of January 2012.

Vision:
To help underprivileged children and young people of our country realize their potential.

Mission:
Committed to creating and supporting programs that bring about sustainable changes through education and use of technology.

Goals: To improve the accessibility and quality of education at school level across rural India. To provide education and training opportunities to the youth of our country in order to make them employable.

Compliance to all terms and conditions. Synchronization between planning, scheduling and execution processes. Defect free execution. Speed. Collaborative approach. Understand the dynamics of Indias upcoming markets. Create access to relevant networks. Adapt technology to Indias needs and market trends. Integrate the informal sector into your core business model. Focus on developing one successful pilot project however small.

Best-in-class technology. World-class Installation & Customer Service. Interactive VAS to Drive ARPU enhancement One Airtel Synergies for Distribution, Brand & IT Data Products: Internet, MPLS etc Integrated Solutions to Drive Share of wallet Strategic Alliances Indirect Channel to Drive Penetration Deeper & Not Wider: 94 Cities Vertical & Not Horizontal: Hi-Rise Network Enhancement to Deliver 8+ MBPS New Products & VAS to drive Flat, combo plans

Marketing Strategy: Core Value Of Airtel: Performance Dynamism Leadership Targeting: Elite Up market professionals Entrepreneur with business plans Low income mass category Youth Women and senior citizens by post paid connection Advertisement:Airtel basically uses two appeal to connect to the users Emotional Humorous

Strength: Market Leader Recognized Globally Strong Brand Image Strong New Business Development team Strong Financials Largest Telecom Player 22.6% Opportunities: Low Broadband Penetration, Rural Telephony Bharti Infratel Cutting Down cost in rural area Current Tele-Density 30.6 is still low among developing countries

Weakness: Outsourcing of core system Network Coverage

Threats: Falling ARPU Intense Competition & Shortage of Bandwidth New Players coming in India Uncertain Economic Condition

BCG Matrix for Bharti Airtel

Mobile Services DTH & IPTV Broad Band

LOW

HIGH

LOW

Employer: Airtel National Vacation Data Average Vacation Weeks by Years Experience Less than 1 year 1.8 weeks 1-4 years 5-9 years 10-19 years 20 years or more Employer: Airtel Median Commission Experience 1-4 years 5-9 years 10-19 years 2.1 weeks 3.7 weeks 4.0 weeks 3.7 weeks National Commission Data by Years

Rs 800,000
Rs 92,000 Rs 400,000

EVA = NET PROFIT CAPITAL CHARGES Capital Charges = Capital Employed * WACC Particulars 2007 2008 2009 2010

2011 7,716.90 4719.94 2996.96

Net Profits 4,033.23 Capital Charges EVA 1224.43 2808.8

6,244.19 2165.84 4078.35

7,743.84 2957.90 4785.94

9,426.15 3930.88 5495.27

ROI = NET PROFIT / BOOK VALUE

Particulars
Net Profits Book Value ROI

2007
60.19 67.01

2008
106.34 58.72

2009
145.01 53.40

2010
96.24 97.94

2011
115.42 66.86

4,033.23 6,244.19 7,743.84 9,426.15 7,716.90

Transfer prices = Total Income Total Expenses \ Net Sales

2010 36,693.09 21,608.29 2009 32,791.86 20,837.93 2008 25,874.20 15,107.75 20007 17,987.30 10,621.14 38,241.20 24,597.30

Particulars 2011 Total income Total expenses Sales Transfer Prices

38,015.80 35,609.54 34,048.32 25,761.11 17,851.61 0.3589 0.4236 0.3511 0.4179 0.4126

Sales Price Variance

= AQ (AP-SP) = 33642795 (322 257) = 21868 million

Material Cost Variance = (SP * AQ) AC = (2114 * 121618363) 2152

= 2.5710 million

I conclude that the Airtel is the biggest telecommunication company in INDIA. It has a high market share, growth, good profitability, increasing trend in return of investment. Airtel has also good position in managerial compensation & largest market in simcard market. It has provided large services to their customers. AIRTEL is successful in grabbing the highest market share in India, AIRTEL needs to make its network service more stronger than other service providers to dominate the market in future too.