ANUGRAH MADISON

BRAND BUILDING BEYOND URBAN

PRESENTER:
DIVYA SHARMA M.B.A(AB) 1st year
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CONTENTS

INTROUCTION COMPANY OVERVIEW MARKETING STRATEGY

SERVICES OF COMPANY
REFERENCES
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INTRODUCTION
Anugrah Madison established in 1986 as Anugrah Marketing And Advertising Services (Pvt.) Ltd. It caters to Agri inputs, Consumer Durables and FMCG. In 1998 tie with Madison Communication as rural division. Specialists units in creative media ,retail and entertainment employing 400 communication. Speaking at the AGM, Mr. Rajan said to make the association more inclusive ,the association is changing is name to RMAI Rural Marketing Association Of India
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BOARD OF DIRECTORS

Mr. R.V. RAJANCHAIRMAN Founder and Managing director

Mr. SAM BALSARA Director

R. SESHADRI Managing Director

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EVENTS
CLIENT
SHRIRAM CHITS KARNATAK A (P) LTD. ACC

PRODUCTS EVENT
CHITS AND FINANCIAL SERVICES AGENTS MOTIVATION MEETS

TASKS
Conceived an local language campaigns consisting of motivational video contests ,motivational movies anchored by a celebrity Grand week exhibition of building and construction through mass communication Target segments were clearly based on population and progress

CEMENT

ACC SURAKSHA PRADARSHANA PROMOTE MOBILE SERVICES IN VILLAGES OF KARNATAKA BPL CONNECTION PHILIPS SUPER SHOWS TRANSPORTER MEET

AIRTEL

MOBILE SER VICES

BPL PHILIPS SHRIRAM INVESTME NTS

PAGER RANGE OF AUDIO AND TV TRUCK FINANCE

Special road shows and spot bookings Shows was promoted by means of mass communication Transporter meet in major towns anchored by celbrity
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EVENT

RURAL EXPERIENCE
FMCG:
Marico Industries
Client-Marico Product-perfumed hair oil Brand-hair and care TASK: Create awareness for parachute coconut oil pouch in towns of Tamil Nadu less than 20,000 population. Convert loose buyers into parachute pouch customers by payment of small premium Van campaigns were organized for women Result: Substantial increase in sales which motivates Marico to campaign 1 lakh population with excellent results
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Colgate Palmolive Toothpaste

Client-Colgate palmolive Product-Tooth paste Brand- Cibaca
TASK:

Cibaca

Awareness in villages of Karnataka and generate trials Global quality assurance at at the same price point which includes games and edutainment movies
RESULT:

Increase multifold and there is spontaneous increase in sales

DURABLES Philips Consumer Products

Client- Philips Product- DTH TV set Brand- Satellite vardaan TASK: Promotion of electronic entertainment products viz stereos, CTVs and MTVs Philips Super Shows were conducted in five districts Extension Van operation in 5000 population areas RESULT: Growth rate of sales production is increased

ACC SURAKSHA KARNATAKA

Client- ACC limited Product- cement Brand- acc suraksha

TASK Promotion in semi urban /rural areas of Karnataka by creating consumer pull by justifying higher price by establishing the brand as a premium cement Direct marketing through field meetings by radio RESULT Tangible improvement in sales by meetings

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S Shriram Transport finance co. Ltd. Product- A basket of loan products for truck owners and truck drivers in Tamil Nadu TASK: Evolve a complete communication package which effectively communicates the various schemes offered by STFC. DRIVERS- appeal to their aspirations OWNERS- appeal to their business sense

Shriram prosperity shows were conducted in TAMIL NADU Road shows were organized for drivers campaigns
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MRF limited
Product Bullock card tyres

Brand- MRF Pahalwan

TASK Capitalising on the MRF strength with the muscleman symbol which revolved around the brand name MRF PAHALWAN first time MRF launches nylon tyres RESULT It becomes brand name in this segment
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PARRY PARAMFOS FERTILISERS

Client- E.I.D. Parry (India)ltd. Product- Fertilizer Brand- Parry Parmfos TASK This company prepares a package to get better harvests when govt. prices pushed up and farmers started using single nutrient RESULT Successfully positioned Paramfos as a high value for money complex ,rather than a high price product
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Coromendal fertilizer

Fertilizers-

gromer

Client- Coromendal Fertiliser Product- Fertiliser

Brand- Gromor
TASK: Promote a well known brand of fertiliser for generations Among the younger generations farmers RESULT: The non- preaching and non-intrusive concept achieved the brand connect and acceptability among the younger generation
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MARKETING STRATEGY
Anugrah Madison uses 4Ps for their company
PRODUCT PRICE PLACE PROMOTION

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COMPANY SERVICES

RURAL CONSULTUNCY
RURAL ACTIVATION GENERAL ADVERTISING

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RURAL CONSULTANCY

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RURAL ACTIVATION

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General Advertising
Independently handles the General Advertising needs of Non-Rural Clients In the conventional mass media like PRESS, TV AND RADIO
Construction and real estate Consumer durables Corporate Farm Industrial products Retail
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CONSTRUCTION AND REAL ESTATE

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CONSUMER DURABLES

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CONSUMER PRODUCTS,CORPORATE AND FARM

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INDUSTRIAL

PRODUCTS

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CONTACT
Anugrah Madison Advertising Pvt. Ltd. Jamni Building I floor 125. Royapettah High Road, Chennai 600004 Phone : 24985751/5752/4830 Fax: 24984831 Email: anugrah@mafisonindia.com

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RURAL PEOPLE ARE IGNORANT BUT INTELLIGENT

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REFERENCES www.anugrahmadisan .com www.moneycontrol.com www.indiatelevision.com www.agencyfaq.com www.businessline.com

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THANKS

'In order to reach the Indian markets, corporates may have a global strategy but they have to think locally in terms of communication'

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