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A CASE STUDY ON

BEXIMCO DENIMS LTD.

Prepared For:
Ms. Nasrin Akter Lecturer, Department of BBA Stamford University

Prepared By:
Marzanul Moin Id No. 03009617 Md. Nazmul Hasan Id No. 03009680 Moniruzaman Dhali Id No. 03009645 Nasrin Akter Id No. 03009636 Sharmin Quader Id No. 03009621 Afsana Amin Id No. 03009703

Batch: - BBA 30 (H)

Content
Company Profile

Company Profile
CORPORATE HEADQUARTERS House No. 17, Road No. 2 Dhanmondi R/A, Dhaka -1205, Bangladesh email : beximchq@bol-online.com Web : http//www.beximco.org
OPERATIONAL HEADQUARTER
Beximco Industrial Park Sarabo, Kashimpur, Gazipur Bangladesh

FACTORY Sarabo, Kashimpur, Gazipur.

DATE OF INCORPORATION 28 April 1994. COMMERCIAL PRODUCTION 1995

BUSINESS LINE Manufacturing and Marketing of Heavy and Light Denim Fabrics. LISTING STATUS Public Listed Company.
STOCK EXCHANGE LISTING Dhaka and Chittagong.

AUTHORIZED CAPITAL IN TAKA 500 million PAID UP CAPITAL IN TAKA 200 million NUMBER OF SHAREHOLDERS 6,084
NUMBER OF LOOMS INSTALLED 56 NUMBER OF EMPLOYEES 200

Vision:
The conception of business germinated from their vision which sees it as a means to the well being of the investors, stakeholders, employees and members of the society at large by creating new wealth in the form of goods and services that go to satisfy the wants of all of them without disturbing or damaging the socio-ecological-economic balance of the Mother Earth and the process of human civilization leading to peaceful Coexistence of all the living beings.

Mission:
The companys mission is the pole star of their vision for maximization of production of quality life saving products and services strictly on ethical and moral standards at minimum costs to the society ensuring optimum benefits to the consumers, the shareholders and other stakeholders.

Objectives:
To strive hard to optimize profit through conduction of transparent business operations within the legal & social framework with malice to none and justice for all in respective of gender disparity, caste, creed or religion or region.

To create more jobs with minimum investments.


To be competitive in the internal as well as external markets.

To maximize export earning with minimum imported in-puts. To reduce the income gap between top & bottom categories of employees. To promote corporate social responsibilities (CSR) amongst all.

Corporate Focus:
The Companys vision is the pole star to their mission that fulfils their objectives with emphasis in the quality of product, process and services blended with good governance that held build the image of the most venerable corporate-citizenship at home and abroad.

Corporate Governance:
Corporate Governance is key to its sustenance. Good Corporate Governance is key to successful sustenance. The companys Corporate Governance as follows:

Management Committee:
Comprising top executives, deal with entire organizational matters.

Standing Committees:
a)AUDIT COMMITTEES:
Internal Audit Committee ISO Audit Committee Social/Environment Committee

Performance Evaluation Audit Committee

b)EMPLOMENT RELATIONS COMMITTEES:


Remuneration Committee Work Environment Committee

Employees Welfare & Recreation Committee

c)MANAGEMENT COMMITTEES:
Product Planning & Development Committee
Quality Control & Research Committee

Production & Inventory Management Committee


Export Promotion Committee

Segment Report:
The companys operations are carried out on an aggregate basis and are managed as a single operating segment. Accordingly the company operates in one segment of developing manufacturing and marketing of Denim wares for human as industrial use.

Products
Chambray Denim (blue) Denim (black) Coloured Denim Overdyed Denim Bull Denim In classic indigo colours ranging from 4oz to 5.5oz/Yd2 In classic indigo colours ranging from 4oz to 15oz/ Yd2 In sulfur black colour ranging from 4oz to 15oz/ Yd2 In a variety of colours - both in sulfur & reactive dyes(warp dyed) In a variety of colours on indigo blue & sulfur black In a variety of reactive colours ranging from 10oz to 13oz/ Yd2 (piece dyed)

Stretch Denim

In classic indigo colours ranging from 4.5 oz to 13.75 oz/Yd2

Managerial Function performed by Beximco Denim Ltd.

Planning and Decision Making:


Planning and Decision Making is the first step of

the managerial function. Planning is setting an organizations goal and deciding the best to achieve them. Beximco Denim has an expanded market plan to serve the market. Decision making is selecting the path of an action from a set of alternatives. The Chief Executive Officer and the Chief of Development department and others department makes decision for companys action and also for own department.

Organizing:
Organizational is very essential for archiving organizational goal. Organizing involves determining how activities and resources are to be grouped. Beximco Denim Ltd. organizes their worker in the basis of their field. Beximco Denim Ltd. Maintain a well organizing function. All the departments are well communicating with others. Every department share information with other departments.

Leading:
Leading is the most challenging of all
managerial work. The manager lead his employees in basis of worker attitude. Reward power such as salary increases, bonuses, promotion and interesting job

assignments etc. are the leading activities


of Beximco Denim Ltd.

Controlling:
This is a important parts of any managerial function. The regulation of organizational activities that same targeted elements of performance remains within acceptable limits. Monitoring the

organizational progress towards its goal is controlling. Beximco Denim has its own controlling Department. In Beximco Denim Ltd. each departments managers also play a controller role. In this time human resource department also play in controlling.

Ethical and Social responsibilities:


Beximco Denims Limited always abides by the instructions of the Environment Conservation Rules of the country and maintains the environment friendly atmosphere within the factory area. Necessary plantation, treatment, control measures etc. are always ensured in a proper manner as per the guidelines of the competent authority.

Finding at a Glance
Beximco Denims Limited is a well known company. Here employees are getting a chance to improve there position by work hard. If worker shows good job the company give him a reward. So, they like to follow Theory Y and improve there position.

Conclusion and Further Recommendation


Beximco Denims Limited maintains its position as a leader in innovative fabrics and designs among the best known brands and retailers worldwide. The companys leading customers sees them as more than a supplier of fabrics and considers them as an important strategic partner in the value chain. The company will look towards further strengthening the alliance and continue to invigorate their research and development activities, focus more on operational excellence to remain competitive in the changing market scenario.

Reference:
Annual Report 2005, Beximco Denims Limited. http//www.beximco.org

Thank You