Keya Seths Aromatherapy 2000

Pain Statement: Target market/Problem

Skin and hairfall problems Beauty products are not of good quality and as a result side effect occurs Spa facilities is not available Customers are not satisfied with the available products and services

Solution
The products combined of modern technology and traditional herbal goodness to define beauty and health High level of customer satisfaction

Value Proposition
It cures skin and hair problems as well as other physical and mental disorders The products are highly effective and pure as it is tested in lab before being tested by the customers so it has zero side effects as the products are made out of natural herbal plants and leaves It includes ayurvedic and spa treatment from Kerala and Thai massages and various therapeutic services

Secret Sauce
Aromatherapy is the oldest branch of natural science which is used to heal different physical and mental disorders Advanced equipment and tools It provides ayurvedic products and authentic herbs imported from different parts of the world All products are made out of natural herbal plants and leaves

Marketing & Sales

The customers will be from every age and gender Advertisement through Tv,newspaper, and internet Luxurious high end level personalised care When a client leaves our salon with a new look ,he/she broadcasts our name and quality to the public

Business Model
All persons usually need hair styling regardless of income level, and make the effort to find the money available to style their "look."

Providing best natural products and services to the customers

Competition
Company Started Specialist Floras beauty parlour 1991 All kinds of facials, hair and skin specialist Somis glamour world 2005 Health care,skin and hair care Akansha 2000 Health,skin and hair care

Team
Dr Keya Seth an eminent aesthetician beauty therapist,aroma therapist,cosmetologist and ayurvedic practitioner has years of experience of treating different cosmetic and chronic problems of skin and hair Our initial team consists of general and assistant manager both of whom will be active stylists/therapists There will be stylists,receptionists,massage and energy therapists,quality analyst,research staff,supervisor,marketing executives

Financial Projections
Revenue streams 2000 2001 Sale of products in par;our2100 1200 sales 1165 2456 Total 2365 4556 2002 5400 5345 10,745 2003 8200 9568 17,768 2004 12000 15000 27,000

Expenses HeadcountQ103 Q203 Q303 Q404 Development 2000 5000 7000 9,000 Sales/Marketing 000 4 6000 7000 9,000 Operations 3000 5000 6000 8000 Total 9000 16000 20,000 26000

2001 11000 11000 15000 37000

2002 13000 12000 16000 41000

2003 18000 17000 18000 53000

2004 19000 18000 18000 55000

Expenses Infrastructure People Capital Sales/Marketing cost

2500 50 1200 1200

4500 100 2100 1200

6300 140 4200 1200

7200 160 5200 2500

20,000 200 6100 2600

40,000 220 3100 3200

62000 240 8800 4500

Status & Timeline

2010 2010

2000

2002

2005

2008

2009

Keya Seths Aromathera py

Bridal and Makeover sessions Spa and Thai therapies

Parlours opened in most of the states in the country National award

Tattoo printing started

Bank loan

International quality crown award

Employee count

50

100

140

160

200

220