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Scanning Human Information Business model

Lucia Gaviria Shlomo Garbi Shardul Sherleker Shivanjali Joshi

Scanning Human Information Business model

We will analyze the following:
1. Market Analysis 2. Technology Support

3. Business Model

1. Market Analysis

In 2010 the US had a waiting list for kidney donations of 85,000 patients. This list is growing every year.

-Body parts arent easily accessible for patients that need an organ transplant and a body part implant. -On the other hand, the cost to access those transplants

1. Market Analysis

The costs in treasure and lives due to a lack of kidneys for transplant are high.

Medicares ESRD (kidney failure) benefit cost the program $24 billion in 2007, or nearly 6% of the entire Medicare budget.

2. Technology Support

3D printing in medical industry:

3D printing technology is currently being studied by biotechnology firms and academia for possible use in tissue engineering applications where organs and body parts are built using inkjet techniques. Layers of living cells are deposited onto a gel medium and slowly built up to form three dimensional structures. - The 3D printer prints titanium powder layer by layer, while a computer controlled laser ensures that the correct particles are fused together.

Organ printing

Bio printing

Computer aided Tissue engineering

Dr. Anthony Atala, director of Wake Forest's Institute of Regenerative Medicine, printed a real, working kidney.

2. Technology Support

We need 3 technologies to produce organs and body parts:: :

Dr. Antohony Atala explains the challenges that organs productions faced. Watch his explanation Here

In order to obtain the volumetric characteristics of the organs or body parts, a CT scanner is required.

With a 3D printer and cells as an ink we can produce functional organs and other body parts.

2. Technology Support

More about 3D Printing

3D printing or additive manufacturing is a process of making three dimensional solid objects from a digital file
also known as Additive manufacturing or rapid prototyping

Its a three step process

take virtual designs from computer aided design (CAD) or animation modeling software, transform them into thin, virtual, horizontal cross-sections create successive layers until the model is complete

The standard data interface between CAD software and the machines is the STL file format 3D printing technology is currently being studied by biotechnology firms and academia for possible use in tissue engineering applications where organs and body parts are built using inkjet techniques

3. Business Model

Our stakeholders
Insurance Company

Insurance companies will be able to offer additional coverage.

3D Printers would provide mass customized body parts to clients who claim for insurance.

3d printers suppliers

Our company


We will rent to the hospitals scanners that upload the body scans to a data base.


Consumers want to ensure their body parts.

3. Business Model

Provide Infrastructure solutions for artificial Body Parts Provide software to connect hospitals, patients, insurance and 3D suppliers for Mass customization. This software will be linked with the CT scanners which we will manufacture and lease to Hospital. Making Tie-Ups with Insurance company to enroll consumers to insure body parts. Maintaining Database for Insured customers. Tie-Up with Local 3D Printers.

3. Business Model Leasing Manufactured Body scanners to Hospitals.

We would provide hospitals and clinics with scanners used for scanning body parts of patients and insured people (with Insurance companies we have tied up with). Help Hospitals maintain the scanners by providing a maintenance service and constant training. Boost hospital business by providing insurance clients we have tie-ups with.

3. Business Model

Making Tie-Ups with Insurance company to enroll consumers to insure body parts.
We would tie up with insurance companies who insure body parts of customers. By doing this we would ensure demand for scanners of hospitals.

3. Business Model

Maintaining Database for Insured customers.

All the insured customers will be required to scan their complete body and maintain their data with our database. Part of the database (security of individuals would be maintained) would be shared with insurers to help them making underwritings and important insurance decisions. If any of insured customers claim their insurance, we would scan our database for their body measurements and deliver 3D body parts to the hospitals closest to them.

3. Business Model

BTie-Up with Local 3D Printers

The required body organs would be 3D printed by local 3D Printers The Organs would be delivered to the hospitals at which they have scanned their body, or any other hosipital nearest to their current location and which we have tie-up with.

3. Business Model

Revenue Model

Revenues would be generated primarily by leasing CT scanners with software embedded, to the hospitals. By percentage share with our 3D printers per print or total bills generated Selling partial database to the Insurers. Internet advertisements on our website/software for mass customization.

3. Business Model

Mass Customization

Patient need a specific body part and goes to the hospital

Hospital request the body part through our software

Our software identify the closest 3D printer supplier available

Hospital confirms body part production

3D printer delivers body part

3. Business Model

Some benefits from this business Model

Re-localization: We will use a global data center and integrate the insurance, hospitals, and suppliers information by providing local solutions and promoting the local economy. The costs for transplants and implants will be reduce through massive production and access to body parts when needed.