LAL Adplace Advertising RadioKit V12

Advertising on your Radio App
Radio Kit
> Monetization > adplace.com Portal: How it Works > Banner Formats > Price List > References > adplace.com Team
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2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com
Monetization 1/2
spodtronic products are designed to be of low cost for the end user. To generate value, so that radio stations can cover the development costs, a wide range of mobile advertising solutions is offered by adplace.com.When you purchase your spodtronic app, you automatically become a part of the ad network. spodtronic radio apps have an integrated system for advertising. Banners, for instance, are displayed in an advertising space above the radio player. Advertising campaigns are provided on all platforms by adplace.com, the mobile advertising division of Liquid Air Lab, specialized in small display advertising on smartphone platforms. Radio stations can provide campaigns at any time. An existing radio stations advertising partner can also sell ads. In any case all net revenue will be shared 60% for the radio station and 40% for adplace.com. adplace.com is the marketer in charge that can always offer the most efficient advertising solution at the same time ensuring a quality performance of your app. Our ad solutions encompass CPM (cost for 1.000 ad impressions) and CPC (cost per click) campaigns, as well as suitable involvement in advertising networks (such as Apple iAd, widespace, madvertise and others). All advertising content has to adhere to the guidelines of the platforms (Apple, Samsung, Android or Nokia etc.). We do not accept campaigns with explicit content. Radio station may also provide a blacklist of advertisers/brands.
2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20
Fax: +49 30 6098849 21 | www.adplace.com
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Monetization 2/2
Advertising Partner
Ad server
60% revenue
RADIO
Local Car Dealer Local Advertiser
RADIO
40% revenue
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adplace.com Portal: How it Works
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adplace.com Portal
With adplace.com you have your very own ad server and a total control: you can place campaigns, bid for the price, and monitor campaigns performance (detailed statistics provided). Below you will see how the adplace.com portal works.
- Go to www.adplace.com - Click on log in.
Step 1: Log in
Text
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adplace.com: Getting Started
Log in with the data (user name and password) that we have provided you with.
If you havent received it, you can request the data by clicking on Forgotten your password? Click here on the Log in page.
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adplace.com: Getting Started

Step 2: Select your submenu
- Choose what you would like to do
a. Place a campaign
b. Manage your
ad space & statistics
c. Change your account details

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a. Place a Campaign
a
2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com 08 / 31
a. Place a Campaign: General Info

with adplace.com Ad Server you have full control: you can integrate a campaign from your advertising partner or place a campaign yourself. In any case, you will determine the campaign parameters, such as - targeting (you can choose markets, operators, platforms, devices, etc.), - duration and volume, - type (banner ads, dynamic text ads, splash screen ads, etc.) - budget and price. We support ad tags (raw HTML code), which means that you can insert a reference to your ad servers!
adplace.com implements an ad auction system (bidding) you set the price, which is compared with the price that other advertisers have named, so that the ad with the highest bid will be shown first. This way you can control your campaigns performance.
On the following pages we illustrate how to place a campaign.

a. Place a Campaign: Ad Details
- Create an ad - Fill in ad details
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a. Place a Campaign: Banners

- Choose the ad format - Upload the banner image
(see page 26 for specifications)
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a. Place a Campaign: Other Ad Types
- Choose the ad type We support several ad types, including ad tags (more details on the following page).
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a. Place a Campaign: Ad Tags
Ad tags are HTML or JavaScript code that you can place here in order to display ads. This way it is easy to connect your existing ad servers (from your advertising partners) with adplace.com. To activate this option, please contact us.
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a. Place a Campaign: Market/Operators
- Choose the market(s) where the campaign should run
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a. Place a Campaign: Platform, Devices, etc.

- Select the platform(s) and devices, time, ad spaces and ad space group preferences.
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a. Campaign Ad Zone Targeting

- Target your ads by Channel, Market/Operator, Platform, Device, Time and Ad spaces
- Please be aware that selecting "all" shows the ad in the entire adplace radio app network, not only in your ad zones
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a. Place a Campaign: Bidding -Ad Auction
- Specify the CPC or CPM price
adplace.com offers an ad auction system (bidding): every advertiser, when placing a campaign, sets a price that he or she is willing to pay for a given ad spot. The auction plays out in an automated way. Each time a visitor triggers the ad spot, the ad with the highest bid will be shown first. This is a popular model that has been adopted by ad networks worldwide.
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a. Place a Campaign: Confirm
- Click Create ad to complete your campaign placement. - We will activate your campaign within 24 hours /one working day.
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b. Manage your Ad Space & Statistics
b

Overview
user xxxx
- Check your balance - Payments for revenue share less than 100 EUR will be postponed to the following month.
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Settlement of PENDING EARNINGS
Send an invoice for pending earnings higher than 100 EUR including the reference: adplace earnings and your adplace.com username to Mail:
Liquid Air Lab GmbH Vaihinger Markt 28 70563 Stuttgart Germany +49 711 5089051 einkauf@liquidairlab.com
$$$$$
Fax: Email:
Liquid Air Lab GmbH is registered under Value added tax identification number (VAT ID): DE223101850
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Statistics of campaigns in your apps
- Go to My ad spaces - Select Reports
Reports for all ad zones
Reports for this specific ad zone (more details on the following page)
Radio xxxx Radio xxxx Radio xxxx Radio xxxx Radio xxxx Radio xxxx Radio xxxx Radio xxxx
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Reports for a specific ad zone
Radio xxxx
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c. Change your Account Details
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c. Change your Account Details

- Fill in and/or change your account details
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Advertising Formats Prices References
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Banner Formats 1/2

Banner Formats (All Platforms)
iPhone, Android, Nokia 5th & Qt, Samsung bada
X / XX-Large Image Banner 320x50 (XX) or 300x50 (X) pixel .jpg or .gif Max. size: 30KB static and animated banner
Nokia 3rd
X-Large Image Banner 240x37 pixel .jpg Max. size: 20KB static banner
iPad
Leaderboard 768x90 pixel .jpg Max. size 35KB static and animated banner
Banners can be clickable with a standard web link format, for example: http://translationartwork.mobi/
Premium Banner formats (iPhone & Android only)

Expandable Banner Medium Rectangle
Medium Banner
Resolution: 300x150 pixel Format: jpg, gif, png Max. size: 35 kb
Resolution: 300x250 pixel Format: jpg, gif, png Max. size: 50 kb
Resolution: 300x300 pixel
Format: jpg, gif, png

Max. size: 100 kb
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Banner Formats 2/2

Premium Banner formats (iPhone & Android only)
Interstitial / Splash Ad Banner with Sound Transparent HTML5 Layer Ad Banner ad with video links Banner with geolocation (based on expandable banner)
R KAFFET SLUT? KLICKA HR FR NRMSTA BUTIK !
Resolution: 320x480* pixelFormat: jpg, gif, png, HTML 5 Max. size: 100 kb
Resolution: 320x75* pixel Format: HTMLMax. size: 20 kbSound: mp3 oder AAC, 50kb
Resolution: 320x300* pixel Format: HTML 5Max. size: 100 kb
Resolution: 320x150* pixel Format: HTMLMax. size: 35 kbVideo: H264 Stream, < 1mb
Resolution: 320x50 pixel / 320x300 pixelFormat: jpg, gif, png HTML5Max. size: 100 kb
Video Banners support also calendar reminder
*We support also banners with 300 pixels width
Suitable for Movie and TV show premieres, so the user can be reminded before and dont miss the show. Fax: +49 30 6098849 21 | www.adplace.com 28 / 31
adplace.com Price List

BANNER TYPE Radio App
30 50 40 50 65 65 65 70 70 75
CPM Gross
OS Targeting
(additional charge)
Regional Targeting
(additional charge)
X / XX-Large Image Banner Leaderboard X-Large High Image Banner Medium Banner Medium Rectangle Expandable Banner Video/Sound Banner Video Banner plus calendar reminder Interstitial HTML5 Banner
+5 +5 +5 +5 +5 -
+5 +5 +5 +5 +5 +5 +5 +5 +5 +5
Contact us at sales@adplace.com for individual conditions.

adplace.com Campaigns Reference List

International Brands National Brands
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adplace.com Team
Contact
Mikko Linnamki
sales@adplace.com Call +49 162 4977007
Sales Team
sales@adplace.com Call +49 30 6098849 20
Traffic Manager
gabriel.kirchberger@liquidairlab.com
Partners
Images and graphical material: www.pixelio.de, own material. The product names used in this document are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners. iPod and iPhone names and logos are Apple Inc. All rights reserved. Statistics sources: p.2 top IDC Worldwide Mobile Phone Tracker (April 2011); p. 2 bottom Wikipedia (July 2011)

LAL Adplace Advertising RadioKit V12

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LAL Adplace Advertising RadioKit V12

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Advertising on your Radio App

Fax: +49 30 6098849 21 | www.adplace.com

adplace.com Portal: How it Works

Fax: +49 30 6098849 21 | www.adplace.com

- Go to www.adplace.com - Click on log in.

Fax: +49 30 6098849 21 | www.adplace.com

adplace.com: Getting Started

Fax: +49 30 6098849 21 | www.adplace.com

adplace.com: Getting Started

c. Change your account details

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: General Info

On the following pages we illustrate how to place a campaign.

a. Place a Campaign: Ad Details

- Create an ad - Fill in ad details

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Banners

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Other Ad Types

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Ad Tags

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Market/Operators

- Choose the market(s) where the campaign should run

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Platform, Devices, etc.

Fax: +49 30 6098849 21 | www.adplace.com

a. Campaign Ad Zone Targeting

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Bidding -Ad Auction

- Specify the CPC or CPM price

Fax: +49 30 6098849 21 | www.adplace.com

a. Place a Campaign: Confirm

Fax: +49 30 6098849 21 | www.adplace.com

b. Manage your Ad Space & Statistics

b. Manage your Ad Space & Statistics

Fax: +49 30 6098849 21 | www.adplace.com

b. Manage your Ad Space & Statistics

Fax: +49 30 6098849 21 | www.adplace.com

b. Manage your Ad Space & Statistics

Reports for all ad zones

Fax: +49 30 6098849 21 | www.adplace.com

b. Manage your Ad Space & Statistics

Fax: +49 30 6098849 21 | www.adplace.com

c. Change your Account Details

Fax: +49 30 6098849 21 | www.adplace.com

c. Change your Account Details

Fax: +49 30 6098849 21 | www.adplace.com

Advertising Formats Prices References

Fax: +49 30 6098849 21 | www.adplace.com

Banner Formats 1/2

Premium Banner formats (iPhone & Android only)

Resolution: 300x150 pixel Format: jpg, gif, png Max. size: 35 kb

Resolution: 300x250 pixel Format: jpg, gif, png Max. size: 50 kb

Resolution: 300x300 pixel

Format: jpg, gif, png

Fax: +49 30 6098849 21 | www.adplace.com

Banner Formats 2/2

R KAFFET SLUT? KLICKA HR FR NRMSTA BUTIK !

Resolution: 320x300* pixel Format: HTML 5Max. size: 100 kb

Video Banners support also calendar reminder

*We support also banners with 300 pixels width

adplace.com Price List