MARUTI SUZUKI

Made by: SAKSHI ARORA (55)

Table of content
History Vision and core values. Objectives of Maruti Suzuki Cars in market Current profile of Maruti Suzuki SWOT analysis Business Strategy Best innovation Future plans Awards and achievements.

HISTORY
Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation of Japan. In 1981, only 2 car models running on the Indian roads :Ambassador and premier Padmini. Company was setup that had a stake from the Indian government and a small Japanese manufacturer gave the birth to the Automobile revolution in India.

Maruti Udyog started manufacturing cars from 1983. With over 15 models has been launched so far by Maruti. In 2007 , the Suzuki motor corporation increased its stake in the share holdings and Maruti udyog was renamed as Maruti Suzuki.

VISION AND CORE VALUES

The leader in the Indian automobile Industry, Creating Customer Delight and Share holders Wealth; A pride of India

CORE VALUES Customer Obsession. Fast, Flexible, & Fast Mover. Innovation and Creativity. Networking and Partnership. Openness and Learning

Objectives of Maruti Suzukis

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles.

Cars in market
800 (Launched 1983) *Omni (Launched 1984)

Gypsy (launched 1985)

Alto (Launched 2000)

*WagonR (Launched 1999)

*Swift (Launched 2005)

Estilo (Launched 2009)*SX4 (Launched 2007)

Swift DZire (Launched 2008) Ritz (Launched 2009) Alto K10 (Launched 2010) *A-star (Launched 2008) *Grand vitara(launched 2009) *Eeco (Launched 2010)

Maruti Suzukis Current Profile

Maruti Suzuki India is India's leading maker of automobiles. A partnership with Suzuki, the company makes models such as the Alto, Gypsy, and Swift. One of its newest models, the Swift Dzire, is a compact, entry-level sedan that offers a variety of modern features. Maruti Suzuki also exports selected models to many European markets. Annual capacity of about 650,000 cars.(Gurgaon, Delhi, Manesar) Maruti Suzuki enjoys just over a 50% share of its domestic market.

SWOT ANALYSIS
Strength 1. Brand Loyalty 2.Service and Distrbution Network 3. Japanese Technology
Opportunities 1. Attraction Of Youth. 2. Increasing Middle Class Income. 3.Export Small Cars.

Weakness
1. Changing Customer Preferences. 2. Appears Daddys Brand.

Threats
1. Foreign Brands. 2.Fuel Prices.

Business strategy of Maruti Suzuki

Maintain and enhance their product range. Increase reach and penetration. Increased availability of automobile finance. Secure repeat purchases by offering a 360 degree customer experience. Continue to benchmark their manufacturing capabilities. Continue to reduce costs to offer more competitive products. Cost Leadership

Current and Future Market Strategies Design

Design small cars suitable for the Indian conditions as a strategy to beat the stiff competition with the entry of global auto makers.

Company would capitalize on Suzukis research and development capabilities and internal resources to finance its expansion, thereby cushioning itself from the higher interest rates and borrowing costs and become cost competitive.

Companys plan to stay away from the ultra low-cost segment.

Maruti Suzuki is looking to make India an exclusive base to manufacture small cars for Europe.

Awards and Achievements

Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its inception. In 2011-12, the company sold over 1.13 million vehicles including 1,27,379 units of exports. In 2010, Maruti won the CNBC-TV18 Overdrive and Autocar Manufacturer of the Year Award. In 2005-2006, It won Car of the Year award by the Automotive Researchers' & Journalists' Conference at Japan. Alto won the Car of the Year and Most Exciting New Car of the Year by Indias automobile magazine in 2000. In 2000, Company was awarded as the Highest Exporter Award in New Delhi.

Maruti Suzuki's revenue over the year

year Net sale(rs. in million)

2006-07 2007-08

1,45,922 1,78,603

2008-09
2009-10 2010-11

2,03,583
3,01,198 3,58,490

2011-12

3,47,059

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