Anup Kumar 9th Jan,2010

The Inter-relationship
Work Culture

Attitude

Values
These aspects affect each other. Values are resilient. Work Culture is more of an outcome; depending on Values and Attitude.

(A comprehensive approach)

VALUES

Values are basic convictions that : a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.

Values contain a judgmental element, they

carry an individuals ideas as to what is right, good or desirable.

What is a value?
Qualities, characteristics, or ideas about which

we feel strongly. Our values affect our decisions, goals and behavior. A belief or feeling that someone or something is worthwhile. Values define what is of worth, what is beneficial, and what is harmful Values are standards to guide your action, judgments, and attitudes.

 You have been given a check for

Rs100,000 to do whatever you like with it. What would you do with it?

What you spend the money on has

everything to do with what you value

What things did you do during the past week.

What you choose to do with your time

also has everything to do with what you values.

Five Core Values

Integrity Understanding Excellence Unity Responsibility

Core Values of SAIL

Customer satisfaction Concern for people Consistent profitability Commitment to excellence

VISION OF SAIL

To be a respected world class corporation and the leader in Indian steel business in quality, productivity, profitability and customer satisfaction.
CREDO
We uphold highest ethical standards in conduct of our business.

We create and nurture a culture that supports flexibility, learning and is proactive to change.

We chart a challenging career for employees with opportunities for advancement and rewards.

We value the opportunity and responsibility to make a meaningful difference in people's lives.

Values: The characteristics

Values have two attributes.

Content attributes : which values are

important

Intensity attributes: how much important

Ranking of our values in terms of their intensity gives our Value system. Values influence our Perceptions, Attitudes and Behaviour 4

Importance of Values
To explore your values is to become more
thoroughly aware of your priorities, and consequently, to live in closer harmony with your beliefs. Value clarification helps develop the ability to make decisions about the direction of your life and work. By discovering your values you can shape what you want.

Hypocrite One who subscribes to one set of values, and does another.

Immaturity - One who has not identified his values.

Immaturity:

Maturity

Unclear values Drifters Flighty Uncertain Apathetic

Clear values Life of purpose Meaning and direction

Direction:
Values Goals Behavior Self-value

Values give direction and consistency to behavior. Values help you know what to and not to make time for. Values establish a relationship between you and the world. Values set the direction for ones life.

Where do we get values?

Our homes School Society Fiends Families

Culture Employers Books TV Time-period

Dominant Work values in Todays Workforce

Cohort Entered the Workforce Approximate Current Age Dominant Work Values

Veterans

1950s or early 1960s

60+

Hardworking, Conservative, Conforming, Loyalty to the organization

Boomers

1965-1985

40-60

Success, Achievement, Ambition, Dislike of authority, Loyalty to career

Work-life balance, Team Oriented, dislike of rules, Loyalty to relationships Confident, financial success, self reliant but team oriented, loyalty to both self & relationships

Xers

1985-2000

25-40

Nexers

2000-Present

Under 25

Your age will greatly influence your values. Different people and things influence you at different ages:

Ages 1-7 --- parents Ages 8-13 --- teachers, heroes (sports, rocks, TV) Ages 14-20 --- peers (values because of peers or peers because of values?) Ages 21+ your values are established, but you may test your values from time to time.

Value versus Facts:

Values are things we feel should, ought, or are supposed to influence our lives.

Facts simply state what actually are. It is easy to confuse values with facts.

VALUE: All people should be active in a specific religion. VALUE: The best time to buy clothing is when the price is discounted.

FACT: Many people are active in a specific religion. FACT: The most economical time to buy clothing is when the seasons change and the price is reduced.

A value is a statement of ones personal beliefs.

A fact is established by observation and measurement.

Values and Behaviors:

Happiness comes from letting values decide your behavior and goals. Values can change over a life-time as your experiences change your view.

Types of Values:
Terminal values are the end-state we hope to achieve in life.
Instrumental values are means of achieving these terminal values.

Terminal and Instrumental Values in Rokeach Value Survey

Terminal values

Instrumental values

A comfortable life An exciting life A sense of accomplishment A world at peace Equality Family security Freedom Happiness Inner harmony Mature love National security Pleasure Salvation Self-respect Social recognition True friendship Wisdom

Ambitious Broad-minded Capable Cheerful Clean Courageous Forgiving Helpful Honest Imaginative Independent Intellectual Logical Loving Obedient Polite Responsible Self-controlled

If you stand for nothing. You fall for anything.

Its not doing things right, but doing the right things.

Attitudes
Attitudes are evaluative
statements- either favorable or unfavorable- concerning objects, people or events. They reflect what one feels about something. Attitudes are Less stable than Values
YOUR ATTITUDE DETERMINES YOUR ALTITUDE

Attitudes
have an emotional
charge + or occur within a situation can not be measured directly

Situation Attitude

are learned not temporary - more or

less enduring

self reporting or inference

Component of Attitudes

Cognitive: The opinion or belief segment

of an attitude Affective: The emotional or feeling segment of an attitude Behavioral: An intention to behave in a certain way towards someone or something

Communicator effect

highly respected source

helps formation of an attitude an inept attempt to teach an attitude can lead to a negative reaction eg. anti drug ads

Attitude stability depends on

how closely it's

linked with other attitudes knowledge cognitive aspect degree of liking/disliking affective aspect

How Employees can Express Dissatisfaction

Active

Exit: Thro behavior directed towards leaving the organization

Destructive

Voice: Thro active and constructive attempts to improve conditions

Constructive

Loyalty: By passively waiting for condition to improve

Passive

Neglect: Thro allowing the condition to worsen