SWOT Analysis Of

McDonalds
Im lovin it

Presented To : Mrs. Nadira Chaturvedi

Presented By : Atul Jain

INTRODUCTION
McDonald began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in California. In 1965, McDonalds goes public with the companys first offering on the stock exchange. Leading global food services retailer with more than 30,000 restaurants serving 58 million people in 119 countries. More than 50,000 students have graduated from Hamburger university. Approx 85% of McDonalds restaurants are operated by franchisees.

STRENGTHS
1. Successful Advertisement & Brand name 2. Collaboration with Coke 3. Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price

I N T E R N A L

WEAKNESSES
1. Weak Product Development 2. Management of Franchisee/Joint Venture

OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population) 2. Growing Dining out Market

E X T E R N A L

THREATS
1. More Health Conscious Customer 2. Threat from local Competitor in different Countries 3. Global economic recession 4. Playing in a mature and saturated Industry

STRENGTHS
1. Successful Advertisement & Brand name 2. Collaboration with Coke 3. Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price

OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population) 2. Growing Dining out Market

Market Penetration Strategy S2-O1&O2 Promotion and advertising with Coke to attract Coke customers. S3-O1&O2 Keep Environment Clean & Kids safe thus attracting families. S5-O1 Setting Prices according to different countries. Market Development Strategy S1-O1&O2 Explore New overseas market by intensive and aggressive promotion.

STRENGTHS
1. Successful Advertisement & Brand name 2. Collaboration with Coke 3. Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price

OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population). 2. Growing Dining out Market.

Product Development Strategy S4-O1&O2 Giving training to employees before entering into a new market.

STRENGTHS
1. Successful Advertisement & Brand name. 2. Collaboration with Coke. 3. Clean Environment & Play Space for Kids. 4. Professional Training for Employees. 5. Competitive Price.

THREATS
1. More Health Conscious Customer. 2. Threat from local Competitor in different Countries. 3. Global economic recession. 4. Playing in a mature and saturated Industry.

Market Penetration Strategy S1-T2

Establish & maintain Brand Visibility with in competitor by promotional Campaign.

S1-T3 Depict the picture which indicate eating an McDonald not only save your precious time but also a better food experience. S1-T4 Constantly reinforce the brand recognition by emotional attach strategy. S5-T2&T3 Setting competitive prices to tackle the competition and economic scenario.

STRENGTHS
1. Successful Advertisement & Brand name 2. Collaboration with Coke 3. Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price

THREATS
1. More Health Conscious Customer 2. Threat from local Competitor in different Countries 3. Global economic recession 4. Playing in a mature and saturated Industry

Product Development Strategy S2-T1 Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy). S4-T2&T4

Continuously improving services.

S4-T3 Send more managers to Hamburger University to improve overall quality of employees. S3-T1&T2 Providing safe and clean environment for Kids thus delighting adults and retain them.

WEAKNESSES
1. Weak Product Development. 2. Management of Franchisee/Joint Venture

OPPORTUNITIES
1. Internationalization (Serving Only 1% of Population). 2. Growing Dining out Market.

Product Development Strategy

W1-O1 Change the menu in different countries and add some food with local flavor and move out some un popular Items. W1-O2 Promote different meal Plans catering to the needs of different customers. Forward Integration Strategy W2-O1&O2 Prefer direct investment in your countries and be selective in choosing the franchisees and evaluate them regularly.

THREATS WEAKNESSES
1. Weak Product Development. 2. Management of Franchisee/Joint Venture 1. More Health Conscious Customer. 2. Threat from local Competitor in different Countries. 3. Global economic recession. 4. Playing in a mature and saturated Industry.

Product Development Strategy W1-T1 Develop new product line which focus on organic and healthier food. W1-T2 Add more flavor and new type of Fast Food which differentiate the company from its competitor. Market Penetration Strategy W1-T3 Use buy more save more promotion strategy, add special offers, family size meal with lower price.

THANK YOU.