Next-generation Mobile Solution: NFC Changes The Future

mediba Inc.

Agenda

part1 overview
Part2
Part3 Part4

e-money nanaco
mobile solution Gurunavi Touch in train advertising with NFC Strappi

N ear F ield C ommunication

NFC`s 3 standard

NFC
Type A Type B Felica

NFC meets mobile

In Singapore, technologies like NFC have become widespread in the form of an ez-link card. In the future, this technology will become a reality with a mobile.

The knowledge of 8 years

2012

2004

Felica: Penetration into Transportation Infrastructure

Why have mobiles with Felica become widespread?

transportation infrastructure

mobile career`s self efforts

Mobiles with Felica: Popularization in Japan

67 million devices

Popularization: Mobiles with NFC

By 2015, the majority of mobile devices will have NFC technologies.

year rate of mobiles with NFC (%) number of mobiles with NFC (million)

2011 8% 152

2012 29% 606

2013 61% 1475

2014 79% 2206

2015 86% 2763

*reference dateH.I. BUSINESS PARTNERS

Agenda

part1 overview
Part2
Part3 Part4

e-money nanaco
mobile solution Gurunavi Touch in train advertising with NFC Strappi

Mobile Payments of 7&i holdings

Mobile Payments of 7&i holdings

Regarding nanaco
nanaco is an e-money service provided by 7&i holdings that is available on cards and mobiles.
mobile card

Regarding 7&I holdings

In the 2012 facial year, consolidated sales reached 4, 780, 000, 000. Distribution to Japan's largest business groups.

CVS

GMS

Department Store

Casual Restaurant

Popularization of e-money in Japan

nanaco & WAON : rate of utilization is overwhelming. Both e-money services are issued by retail companies.
The number of issued cards (million) The utilization numbers per month (million) Utilization per month

nanaco WAON Suica PASMO Edy ICOCA

15.7 22.8 35.9 19.0 67.8 6.6

51.0 48.0 52.0 15.9 32.0 2.5

3.2 2.1 1.5 0.8 0.5 0.4

*reference datewikepedia

Why was the mobile service provided?

For company
Email address information can be obtained at the time of registration. Push type communication /CRM is possible

For customer
Pre-charging provides convenience With only a mobile, shopping is possible

Point : attract a large base of users

Agenda

part1 overview
Part2
Part3 Part4

e-money nanaco
mobile solution Gurunavi Touch in train advertising with NFC Strappi

The Flash Marketing Craze

Significant discounts to acquire new customers

Merchant Support: For Restaurants aiming at repeat customers, Couldnt gurunavi help ?

Aiming for Repeat Customers:

By providing value, continued contact with the customer is possible

Why was the mobile service provided?

Continuous Contacts Adds Value

Email Newsletter Registrations Coupon OffersPoints

About a Gurunavi Touch

Gurunavi Touch is a mobile solution service. Only one can get a coupon and use Gurunavi`s points on mobile by touching the reader .

Utilizing marketing

Data acquisition without identifying an individual

1. The Number of Visits 2. When coupons are taken 3. When coupons are used

More Visits Better Coupons !

Quality of coupons

The Number of Visits

Point : esteem highly repeater

Agenda

part1 overview
Part2
Part3 Part4

e-money nanaco
mobile solution Gurunavi Touch in train advertising with NFC Strappi

New Advertising Method: Strappi!

Felica readers are embedded into train straps

permission to introduce from the SHUNKOSHA inc.

Simply Touch! A touch gives passengers access to mobile sites

Utilizing marketing

Data acquisition without identifying an individual

1. The number of touches 2. The number of mobile site accessed

CTR

7x effect
Banner ad`s averageCTR by Eyeblaster This time`s CTR

0.1%

0.7%

Points : Attention to Access

Attention

Access

Points : take aim at idle time Summarize

mobile NFC: shortening the sense of distance possible to doing new marketing

Thank you !