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Project Report: "Role of Sales Promotion On FMCG"
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Doon Business SchoolDIFFERENCE BETWEEN ENTREPRENEUR-INTRAPRENEUR-TRADITIONAL MANAGER ENTREPRENEUR People who have a talent for seeing opportunities and the abilities to develop those opportunities into profit-making businesses. INTRAPRENEUR The practice of using entrepreneurial skills without taking off the risks or accountability associated with entrepreneurial activities. It is practiced by employees within an established organization using a systemized business model. CHARACTERISTICS ENTREPRENEUR INTRAPRENEUR TRADITIONAL MANAGER PRIMARY MOTIVES Wants freedom, goal oriented, self reliant, and self motivated Wants freedom and access to corporate resources, goal oriented and self motivated, but also responds to corporate rewards and recognition. Wants promotion and other traditional corporate rewards power motivated, TIME ORIENTATION Uses and goals of 5 to 10 year growth of the business as guides; takes action how to next step along the way End goals
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Pijush Roy... Chapter 11: Promotion Decisions ________________________________________ Chapter Objectives Structure Of The Chapter The nature of global promotion Global promotion Campaign design Chapter Summary Key Terms Review Questions Review Question Answers Carmel of Israel References Bibliography ________________________________________ Products or services will not sell unless people are told about them. It is true that few companies from developing countries are global in operation, so much of the promotion process is limited to either third party advertising (for example the Dutch advertising Kenya grown flowers) or taking part in international exhibitions (for example the Zimbabwe International Trade Fair in Bulawayo). As many primary products of developing countries become the end products of developed countries, most promotion is limited to mentions of origin in developed country promotion. Nonetheless, the rules still apply for effective promotion, whether
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Market Analysis Chapter 11: Promotion Decisions ________________________________________ Chapter Objectives Structure Of The Chapter The nature of global promotion Global promotion Campaign design Chapter Summary Key Terms Review Questions Review Question Answers Carmel of Israel References Bibliography ________________________________________ Products or services will not sell unless people are told about them. It is true that few companies from developing countries are global in operation, so much of the promotion process is limited to either third party advertising (for example the Dutch advertising Kenya grown flowers) or taking part in international exhibitions (for example the Zimbabwe International Trade Fair in Bulawayo). As many primary products of developing countries become the end products of developed countries, most promotion is limited to mentions of origin in developed country promotion. Nonetheless, the rules still apply for effective promotion, whethe
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Mantu's Project....... Chapter 11: Promotion Decisions ________________________________________ Chapter Objectives Structure Of The Chapter The nature of global promotion Global promotion Campaign design Chapter Summary Key Terms Review Questions Review Question Answers Carmel of Israel References Bibliography ________________________________________ Products or services will not sell unless people are told about them. It is true that few companies from developing countries are global in operation, so much of the promotion process is limited to either third party advertising (for example the Dutch advertising Kenya grown flowers) or taking part in international exhibitions (for example the Zimbabwe International Trade Fair in Bulawayo). As many primary products of developing countries become the end products of developed countries, most promotion is limited to mentions of origin in developed country promotion. Nonetheless, the rules still apply for effective prom
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Crm..................................................................................................... gffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff Chapter 11: Promotion Decisions ________________________________________ Chapter Objectives Structure Of The Chapter The nature of global promotion Global promotion Campaign design Chapter Summary Key Terms Review Questions Review Question Answers Carmel of Israel References Bibliography ________________________________________ Products or services will not sell unless people are told about them. It is true that few companies from developing countries are global in operation, so much of the promotion process is limited to either third party advertising (for example the Dutch advertising Kenya grown flowers) or taking part in international exhibitions (for example the Zimbabwe International Trade Fair in Bulawayo).
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Export Market Selection Methods......................................................hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhdtykkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk.............gkhhhhhhhOther difficulties inherent in expanding into foreign markets include economic and political risks. Shifting borders and the instability of some foreign governments can pose a threat to the security of a business overseas. Foreign exchange and the issue of intellectual property protection need to be considered as well. In international arenas, where legal and economic systems are not as developed in some countries as they are in the United States, there is a risk of not being paid for your goods or services. Even with all of the risks carefully considered, the benefits of going international often remain an adv
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