Unggahan by Yashashvi Rastogi

DM(A)_IA 2_191365

DM_IA_191365

DM(A)_IA 2_191365

CSE IA 191365 Yashashvi

CSE_GA1

CSE_IA_191365

IA1_BD_191365

IA2_BD_191318

IA1_BD_191318

1 -- Introduction to Services

2 -- Gaps Model and Servqual Model

Distributing Services (1)

Ch-7 -- Services Marketing Communications

Augmenting the Core Product

Ch-6 -- Pricing of Services

ServQual Scale

Ch-10 -- Crafting the Service Environment

Ch-13 -- Service Failure and Recovery

Ch-12 -- Managing Relationships and Building Loyalty

Ch-11- Role of Employees and Customers in Service Delivery

Ch-10 -- Crafting the Service Environment

8. Brand Marketing Program (2020)

6. Branding Strategies_PPT

7. Brand Portfolio Strategies_PPT

5. Brand Identity_PPT

4. Brand Positioning (2020)

10. Brand Extension

9. Brand Strategic Alliance

3. Brand Resonance Pyramid_PPT

2. Brand Equity, CBBE_PPT

1. Intro SBM

What Every CEO Need to Know Aout the Cloud

Using Social Media in the B2B Context

Managing Innovation and New Product

Managing Business Marketing Channels

Leveraging Internet Technologies in B2B Relationships

Get the Right Mix of Bricks & Clicks

E-Hubs the New B2B Marketplaces

CRM Strategies for Business Market

Covisint

Business Marketing Communications

Atlas Copco

Alibaba.com

6. Product Strategy

5. Pricing Strategies for Business Market

2. Managing Personal Selling in B2B Market

1. Introduction to B2B Marketing

5. PPT_Consumer Behaviour

4. PPT_Consumer learning Process