TESIS
Oleh
PROGRAM PASCASARJANA
UNIVERSITAS AIRLANGGA
SURABAYA
2003
DAFTAR ISI
Sampul depan ..................................................................................................................
Sampul dalam ................................................................................................. ................
Prasyarat gelar ............................................................................................................. ...
Pengesahan ....................................................................................................................
Penetapan panitia penguji ...............................................................................................
Ucapan Terima Kasih .....................................................................................................
Ringkasan ................................................................................................................... ....
Summary ........................................................................................................................
Abstract ..........................................................................................................................
Daftar isi .........................................................................................................................
Daftar tabel .....................................................................................................................
Daftar gambar ............................................................................................................... .
Daftar lampiran .............................................................................................................
i
ii
iii
iv
v
vi
ix
x
xi
xii
xiv
xv
xvi
1
1
8
8
9
10
10
14
16
18
24
24
24
25
25
25
26
27
27
28
28
28
29
29
30
31
31
31
33
33
35
35
DAFTAR TABEL
Tabel 5.1. Distribusi Jenis Kelamin tahun 2003 ..........................................................
Tabel 5.2. Distribusi Usia Responen tahun 2003 .........................................................
Tabel 5.3. Distribusi Pendidikan Responden tahun 2003 .............................................
Tabel 5.4. Distribusi Kreatif ..........................................................................................
Tabel 5.5. Distribusi Inovatif ........................................................................................
Tabel 5.6. Distribusi Berani ........................................................................................
Tabel 5.7. Distribusi Variabel Pengembangan Karir ....................................................
Tabel 5.8. Tabulasi Silang Variabel Kreatif ..................................................................
Tabel 5.9. Tabulasi Silang Variabel Inovatif .................................................................
Tabel 5.10. Distribusi Frekwensi Terhadap Pengembangan Karir ................................
Tabel 5.11. Hasil Uji Regresi Logistik Berganda ..........................................................
32
32
33
34
34
34
35
35
36
37
37
DAFTAR GAMBAR
Gambar 2.1. Pengembangan Karir ................................................................................
Gambar 2.2. Jenjang Karir Distributor MLM X ........................................................
Gambar 2.3. Saluran Pemasaran ....................................................................................
Gambar 2.4. Sistem Distribusi MLM............................................................................
Gambar 2.5. Perbedaan MLM dengan Pemasaran Konvensional .................................
Gambar 3.1. Kerangka Konseptual ...............................................................................
DAFTAR LAMPIRAN
Lampiran 1
Lampiran 2
Lampiran 3
Lampiran 4
Lampiran 5
Lampiran 6
Angket/quistioner
Reliability
Frequencies
Crosstabs
Logistic Regression
Data primer
16
17
20
20
21
22