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Strategi Marketing Online

Untuk Meningkatkan
Penjualan

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Moch Wahib Dariyadi, M.Pd

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Moch Wahib Dariyadi, M.Pd

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Owner PT. Optima Intermedia

Publisher Adsense
Blogger
Dosen di UM

o Website
o Blog

o Email

: mitradesain.co.id
: linkcerdas.com,
tulisanterkini.com,
millionscontents.com
: cs@optimaintermedia.co.id

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Pemasaran Produk Melalui atau
Menggunakan Media Elektronik

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Kenapa harus
Internet untuk
Sarana Marketing

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PENGGUNA INTERNET DI
INDONESIA 2014

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252,4

88,1

juta

juta

34,9%

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Asosiasi Penyelenggara Jasa Internet Indonesia (APJII)

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Jumlah Pengguna Internet

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berdasarkan Wilayah

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JUMLAH DAN PENETRASI

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PENGGUNA INTERNET DI INDONESIA

Tahun 2005 - 2014

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TEKNOLOGI Akses

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Tidak Terbatas Waktu

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24 jam / sehari - 7 hari / seminggu

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Menjangkau

Pasar lebih

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LUAS
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Meningkatkan

Image

Perusahaan

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Mengurangi Biaya
Pemasaran

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Komunikasi Lebih

Interaktif

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5 Langkah Mudah
Internet Marketing

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Identifikasi Target

Pasar

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Membidik

Segmen & Target pasar

Kelompok Pelanggan, Usia, Jenis Kelamin, Profesi

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Tool Riset Pasar Online

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Google Trends
www.google.com/trends

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2. Analisis Kompetitor
Mentargetkan Keyword

Tertentu

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Riset Keyword
Menentukan keyword target untuk SEO
Tool: Google Keyword Tool External
http://adwords.google.com/select/KeywordToolExternal

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3. Mambangun Content

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Marketing
Website Dinamis
Search Engine Friendly
Update teratur

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Jenis Web CMS

Wordpress
Joomla
Opencart
Drupal
Prestashop
Blogspot

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4. Promosikan Website

Search Engine Optimization (SEO)

Direct Email Marketing
Paid Advertising
Free Advertising
Social Media Networking

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Top 10

Search Engine Optimization

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Paid Advertising
Pay Per Click :

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Google Adwords
Facebook Ads

Pay Per Action

Paid Review
Pay Per Impression :
Iklan Baris

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Free Advertising

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Classified Ads

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Marketplace

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Cara Pasang Iklan Melalui

Aplikasi OLX

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Forum Jual Beli

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Social Media
Networking

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Pemasaran dengan Facebook

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5. Evaluasi & Perbaiki

Tool: - Google Analytics
- Customers Feedbacks

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Strategi Pemasaran Online

dengan Video Terbukti Efektif

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Informasi Lebih Lanjut :
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Web
E mail
YM
Phone

: mitradesain.co.id
: cs@optimaintermedia.co.id
: mitradesain
: 081333991883

Terima Kasih
Salam Sukses .. Hidup Kaya Raya .. Mati Masuk Surga ..
Mereka Bisa ... kita Juga HARUS Bisa ...

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