DAFTAR ISI

Kata Pengantar .............................................................................................................. i

Daftar Isi ....................................................................................................................... ii
BAB I
PENDAHULUAN
A. Latar Belakang Masalah ...................................................................................... 1
BAB II
PEMBAHASAN
1. AlfaMart ............................................................................................................ 5
A. Sejarah Berdirinya AlfaMart ............................................................................... 5
A.I

Visi, Misi, Motto, Budaya dan Strategi Perusahaan ..................................... 5

B. Struktur Organisasi Perusahaan .......................................................................... 8

C. Produk Yang Ditawarkan .................................................................................... 10
2. IndoMaret .......................................................................................................... 11
A. Sejarah Berdirinya IndoMaret .............................................................................. 11
A.I

Visi, Motto dan Strategio Perusahaan ........................................................ 13

A.II Teknologi Perusahaan ................................................................................ 14

B. Struktur Organisasi Perusahaan .......................................................................... 15
C. Produk Yang Ditawarkan .................................................................................... 16
BAB III
ANALISIS DAN KESIMPULAN
A. Analisis .............................................................................................................. 18
B. Kesimpulan ........................................................................................................ 19