Kata Pengantar Dan Daftar Isi
Kata Pengantar Dan Daftar Isi
Penyusun
DAFTAR ISI
1
KATA PENGANTAR...........................................................................................................i
DAFTAR ISI........................................................................................................................ii
BAB I PENDAHULUAN....................................................................................................1
A. Latar Belakang...................................................................................................1
B. Rumusan Masalah.............................................................................................2
C. Tujuan................................................................................................................2
BAB II PEMBAHASAN.....................................................................................................3
A. Teknik-Teknik Persuasif....................................................................................3
B. Menetapkan Daya Tarik Motif...........................................................................6
C. Pencitraan (Imagery)........................................................................................11
D. Isi Pesanan Persuasif........................................................................................12
E. Organisasi Pesan Persuasif..............................................................................14
BAB III PENUTUP...........................................................................................................17
A. Kesimpulan......................................................................................................17
B. Saran................................................................................................................17
DAFTAR PUSTAKA.......................................................................................................18