USAHA KLINIK & APOTEK

PLAYING FIELD
PROBLEM VALIDATION
1. Ada orang dalam keadaan sakit mau berobat, dapat dibantu 1. Pada dasarnya dari quisoner terbuka dan tertutup dari
dibantu menyelesaikan masalah dalam satu pintu/tempat yang telah dilaksanakan semua berpendapat setuju karena
2. Fasilitas Kesehatan untuk masyarakat kaitan dengan BPJS harap akan cepat dapat pelayanan kesehatan sesuai deng
belum ada di sekitar lokasi pemukiman sekarang. tas sebagai klinik Pratama
MARKET SEGMENT
GEOGRAPHIC DEMOGRAPHIC PSYCOGRAPHIC BEHAVIO

PRODUCT VALIDATION
INDUSTRI CATEGORY
JASA KESEHATAN
MARKET VALIDATION
CONSUME PER CAPITA MARKET SIZE MARKET SHARE MARKET POTENSIAL
CORE ENVIRONMENTS
GOVERMENT COMPETITOR NGO TECHNOLOGY CONSUMER
 USAHA KLINIK & APOTEK
MARKET LANDSCAPE
UNIQUE SELLING PROPOSITION

FUNCTION PRICE QUALITY SERVICE REGION PROCCESS MATERIAL

TAG LINE

PRICING STRATEGY

PRODUCTION COST COMPETITORS SENSITIVITY MARKET SEGMENT

1. GEOGRAPHIC
2. DEMOGRAPHIC
3. PSYCOGRAPHIC
4. BEHAVIOR
CAMPAIGN PLANNING

ABOVE THE LINE BELOW THE LINE TROUGH THE LINE

DISTRIBUTION CHANNELS
 OFFLINE ONLINE

CUSTOMER MANAGEMENT

PROGRAM 1 PROGRAM 2 PROGRAM 3

USAHA KLINIK & APOTEK

OPERATIONAL PROFITABILITY

REVENUE GENERATION

MAIN REVENUE ADDITIONAL REVENUE

COST STRUCTURE

FIX COST VARIABLE COST

CORE RESOURCES HOW TO MANAGE

ORGANIZATION COMPETENCIES

KEY ACTIVITIES HOW TO MANAGE

FINANCIAL FORECAST

PROFIT & LOSS CASH FLOW BALANCE SHEET FORECAS

 USAHA KLINIK & APOTEK
PLAYING FIELD

INDUSTRI PROBLEM YOU ARE TRIYING TO SOLVE

JASA
CATEGORY PROBLEM VALIDATIO
KESEHATAN FASKES UTK MASYARAKAT KAITAN DGN BPJS

WHO HAS THE PROBLEM / MARKET SEGMENT

GEOGRAPHIC DEMOGRAPHIC PSYCOGRAPHIC BEHAVIO
KELAS EKONOMI C & D 40.000 ORANG
MENENGAH KE BAWAH

HOW BIG IS THE MARKET

MARKET SIZE MARKET SHARE MARKET POTENSIAL CONSUME PER

HOW DO YOU SOLVE THE PROBLEM

YOUR PRODUCT VALIDATION
 CORE ENVIRONMENTS
GOVERMENT COMPETITORS LSM/NGO SUPPLIER CONSUMER

USAHA KLINIK & APOTEK

MARKET LANDSCAPE
UNIQUE SELLING PROPOSITION
FUNCTION PRICE QUALITY SERVICE REGION EXCLUSIVE PROCCESS

TAG LINE
KESEHATAN ANDA LAYANAN KAMI

CAMPAIGN PLANNING
CAMPAIGN PROGRAM 1 CAMPAIGN PROGRAM 2 CAMPAIGN PROGRAM 3 CAMPAIGN PRO

PRICING STRATEGY
PRODUCTION COST COMPETITORS SENSITIVITY MARKET SEGMENT
1. GEOGRAPHIC
2. DEMOGRAPHIC
3. PSYCOGRAPHIC
4. BEHAVIOR
 DISTRIBUTION CHANNELS
CHANNEL 1 CHANNEL 2 CHANNEL 3

CUSTOMER MANAGEMENT
PROGRAM 1 PROGRAM 2 PROGRAM 3 PROGRAM 4

USAHA KLINIK & APOTEK

OPERATIONAL PROFITABILITY

REVENUE GENERATION COST STRUCTURE

MAIN REVENUE ADDITIONAL REVENUE FIX COST VARIABLE C

CORE RESOURCES
RESOURCES 1 RESOURCES 2 MANAGEMENT RESOURCES 1 MANAGEMENT RESOUR

ORGANIZATION COMPETENCIES / KEY ACTIVITIES

KEY ACTIVITIES 1 (%) KEY ACTIVITIES 2 (%) KEY ACTIVITIES 3 (%

FINANCIAL FORECAST
PROFIT & LOSS CASH FLOW BALANCE SHEET FORECAS
ON
ka dan tertutup dari responden
ndapat setuju karena berha
ehatan sesuai dengan fasili

BEHAVIOR

ON
Y

EXTRAPOLATION

SUPPLIER
 EXCLUSIVE

UNIQUE SELLING PROPOSITION

UGH THE LINE

 PROGRAM 3

EVENUE

OST

NAGE

NAGE

FORECAST
YING TO SOLVE

VALIDATION

BEHAVIOR

CONSUME PER CAPITA

ON
 TECHNOLOGY

MATERIAL

CAMPAIGN PROGRAM 4

UNIQUE SELLING PROPOSITION

 CHANNEL 3

PROGRAM 4

TURE

VARIABLE COST

MANAGEMENT RESOURCES 2

EY ACTIVITIES 3 (%)
FORECAST