ABSTRAK The connections between democratization and business environment is getting more cansious. Both need strategy to perform their superionty in competition. This research will conduct into three stage. First, to examine the kinds of Political Marketing strategies that can be used by candidate to win election, the use of plan marketing framework to aids electoral candidate in coordinating their election campaign. Candidate Image ‘Management also suggested to be implemented in campaign agenda in order to gain candidate reputation. Then last part provides military analogies, which implemented in political battlefield. These strategies are oreated and proofed their reliability in some European countries. In Indonesia, there have not been Political Marketing Strategies patterned. The final objective for this reseach is to challenge scholars to formulate Indonesian political strategy maps. Second, to develop a web site of Electoral Information System. And In the third stage. to make an e-book of political party and an e-module, launching and also conducting TOT a strategy of Indonesia political marketing.