https://uprint.

id/blog/apa-perbedaan-antara-brosur-dan-flyer/

Flyer dan brosur merupakan dua dari sekian banyak produk percetakan
paling populer. Namun, keberadaan flyer dan brosur sering kali membuat
bingung masyarakat awam. Meskipun memiliki fungsi yang sama, yakni
sebagai promosi, sebenarnya brosur dan flyer merupakan dua hal yang
berbeda, terutama dalam ukurannya. Apakah Anda termasuk salah satu
orang yang belum mengetahui dengan benar apa perbedaan antara Brosur
dan juga flyer? Berikut penjelasannya.

Apa itu Flyer?

Flyer adalah lembaran yang tercetak secara tunggal (tidak dilipat) dan
digunakan untuk menarik perhatian publik terhadap sebuah acara,
pelayanan, produk, ataupun ide. Flyer, atau lebih akrab disebut dengan
selembaran, pada umumnya hanya dicetak pada satu sisi kertas karena
dirancang khusus sebagai media promosi yang praktis dan dapat dibaca
dengan cepat.

Flyer biasanya dibagikan secara manual dari tangan ke tangan kepada

orang-orang yang sedang berjalan, baik di pinggir jalan, di dalam sebuah
acara, pameran, ataupun tempat umum populer di sekitar Anda. Karena
dirancang khusus untuk media promosi praktis, hanya sedikit penerima
selembaran yang akan menyimpannya. Setelah merasa sudah cukup
mendapatkan informasi yang diinginkan, penerima cenderung akan
membuangnya ke tempat sampah. Proses penyebaran dan buang inilah yang
akhirnya membuat media promosi kertas menamakannya fly-er atau terbang
dan beterbangan.
Secara umum, flyer dicetak menggunakan kertas berukuran A4 atau 21 cm x
29,7 cm atau dengan ukuran kertas yang lebih kecil lainnya seperti A5 (14,8
cm x 21 cm) dan A6 (10,5 cm x 14,8 cm). Kertas yang digunakan pun
bukanlah jenis berat mengingat proses promosi flyer yang cukup singkat.
Meski begitu, bukan berarti flyer tidak bisa dicetak menggunakan kertas
yang lebih tebal dan awet. Pencetakkan flyer dengan kertas tebal digunakan
untuk informasi yang dapat digunakan secara berulang-ulang, seperti
spesifikasi produk atau petunjuk.

Apa itu Brosur ?

Brosur memang memiliki spesifikasi yang mirip dengan flyer, namun
sebagian besar brosur selalu dicetak pada kedua sisi kertas. Selain itu,
biasanya brosur juga berisi lipatan yang terdiri dari beberapa panel atau
halaman informasi dari produk/jasa yang ditawarkan. Selain flyer, brosur
merupakan media yang paling banyak digunakan oleh para pelaku usaha
dalam mempromosikan produknya. Media promosi cetak yang satu ini
termasuk media yang sangat efektif untuk mempengaruhi konsumen dalam
membeli suatu produk.

Jika flyer biasanya berukuran kecil, maka brosur ditawarkan dalam berbagai
ukuran. Halaman-halaman brosur pada umumnya terbuat dari kertas yang
lebih tebal dan berat apabila dibandingkan dengan flyer. Penyebaran brosur
juga tidak semaksimal penyebaran flyer karena biasanya brosur hanya
diberikan oleh para salesman, agen penjualan, dan produsen kepada calon
pelanggan yang sudah tertarik dengan produk/ jasa yang ditawarkan.
Kira-kira seperti itulah perbedaan antara Brosur dan Flyer. Flyer dan brosur
memang memiliki karakteristik yang berbeda, namun keduanya sama-sama
termasuk ke dalam alat pemasaran yang penting dalam bisnis ataupun
organiasi. Semoga bermanfaat.

Software yg digunakan

http://carlcheo.com/best-flyer-design-software

Adobe Illustrator

Which one is the most suitable for creating flyers, Photoshop, Illustrator,
or InDesign? While they can all be used to create a flyer, Adobe Illustrator is the best
flyer makers out of the three. Here is a rundown of their strengths and weaknesses.
Photoshop excels at manipulating a single image – cleaning it up and applying
effects to it is a breeze in Photoshop but it fails miserably at creating a page from
scratch. Illustrator can change images, although not with such nuance as Photoshop
can, but its forte is creating a single page – arranging all the elements, such as text
and images in one layout. InDesign doesn’t handle extensive image manipulation or
single pages well, but it reigns supreme when the project is about assembling
material into multi-page layouts, such as brochures. Therefore, the most appropriate
Adobe product for creating flyers is Adobe Illustrator.
Details: For Windows & Mac, Free 30-day trial, starts from $19.99/month
Print Creations
Print Creations is available for installation in 13 languages, including Swedish. As
you launch the program, it won’t just pop out, instead, a window with the words “Print
Creations Experience” will slowly fade in and that truly looks amazing. Sadly, Print
Creations turns out to be just a one-trick pony. Though it allows the most
customization with regards to printer options, in fact, it might be the most printer-
friendly of all flyer solutions in this article, it also has the most eye-gouging pricing
system imaginable. For example, only 2 out of 22 templates in the flyer category can
be used, while the rest must be unlocked at a staggering price of $19.99 for every
two templates.

The product itself is split into modules as well, with each module being sold
separately. Flyers and brochures are only $59.99 while the entire package of
modules costs $162.44. Free demo version produces a file with a watermark.

Details: For Windows & Mac – Free with Limited Features, $29.99 to buy
Microsoft Word
Wait what? I thought Microsoft Office Word is a boring word processing tool? Not
anymore. The newer Microsoft Word versions (2007 onwards) are capable of making
posters, flyers, cards, and even infographics. As shown at the screenshot below, a
quick search on “flyer” returns hundreds of gorgeous and professional looking flyer
templates in seconds. After selecting a template, you can easily add and customize
the text, colors, graphics, effects, and more.
It would be even better if you have Microsoft Publisher, which is of course the perfect
Microsoft Office solution for flyer designing. Microsoft PowerPoint works completely
fine too, as it shares a lot of similar features with Microsoft Word and Publisher.

Details: For Windows – Free 1 month trial, Starts from $6.99/month or $69.99/year
(subscription-based) or $139,99 (one-time)
GIMP
GIMP is the best free Photoshop alternative you can find. Although it is an open
source image manipulation software, it is almost as powerful as Adobe Photoshop.
Some even argue that GIMP is better than Photoshop. If you are looking for free flyer
makers and serious about flyer designing, look no further than GIMP. It has a steep
learning curve for beginners, which requires newbie to put in some time and effort to
master the features beforehand.

Details: For Windows & Mac, Free

SmartDraw
Once you launch this flyer creator, you will be greeted with hundreds of available
templates, ranging from those for infographics to mind maps and flowcharts. The
creation process is so easy that you will probably drop everything you’re doing and
want to test them all. The free demo allows a 7 days trial, has print limitations and
includes a watermark on the output file, which can be exported as .pdf or saved as
proprietary SmartDraw .sdr and .sdt file formats. Comes with full PowerPoint and
SharePoint integration and priority technical support.

Details: For Windows, Free 7-day trial, $197 to buy

Easy Flyer Creator
Surprisingly enough, when you launch this program, it will run in a small 900 x 700
window that cannot be maximized. It has a slightly archaic interface but offers a
wealth of various templates that look professional and can produce credentials
indistinguishable from the real ones in just a few minutes. Some templates do have
minor spelling errors, as you can see in the screenshot below, so pay attention.

Easy Flyer Creator also offers a Windows 8 app that offers similar features. You can
check out their flyer maker app at Windows Store.
Details: For Windows, Free with limited features, $39.99 to buy

Online Flyer Makers – Faster & Easier, But Less Features

PosterMyWall
There is no complicated setup procedure, you merely click the big green “Create
your flyer now!” and you will be taken directly to the choice of flyer background. You
have five categories to choose from: Facebook InstaCollage, gallery image
background, upload your own image, monochrome background or color fade
background. Combined with the gallery of ready-made images to be used on your
flyer, you can create a truly spectacular piece of work, even if you’re not especially
handy with art.

It’s truly a pleasure to work on PosterMyWall, but there is a nasty surprise when you
try to save your work. There are three download options available – high quality for
$7.99, medium quality for $2.99 and the free option, which also puts a big, smeared
watermark at the bottom of your flyer. This can be circumvented by taking a
screenshot of your finished flyer and cropping the rest of the page, but it still leaves a
bitter taste in the mouth. To add insult to injury, paid options also require your email
address. Using PosterMyWall.com is the best for purposes of training your flyer-
making skills and testing your flyer ideas in practice, but nothing else. The resulting
exported design will be in .jpg file format.
Details: Web app, Free with watermark

LucidPress
After you click “Try it now”, you will be able to start creating a flyer right away. The
user interface is clean and pleasant to work with, but you will be constantly nagged
to register. There is even a pop up appearing every five minutes with the useful
suggestion that you should sign up, along with two massive buttons on the page.
These buttons that lead to the registration page are littered everywhere around the
work surface. You can’t export or share your work until you register, so you might as
well click them eventually.

There are three paid options: $9.95 per month for a single user, $19.95 per month
for an upgraded single user account, $50 per month for a shared account for 5 users
and a free account. All these prices receive a 20% discount if you’re subscribing for
a year. The most interesting of these options is the team account, allowing up to 300
(!) people to work at the same time on a single flyer for $50 per month per 5 users.
Though, that price might be just a little too steep, as Adobe’s entire product suite
costs the same while giving infinitely more utility.
Details: Web app, Free 14-day trial, starts from $7.95++/month

FlyerLizard
Scroll down the page a little bit, click the blue “Create” word and the page for making
a flyer will open right away. Unlike most of other websites for creating flyers, it’s not
done in Flash, rather it’s a regular webpage. You still cannot do anything with
regards to saving, sharing or publishing your flyer without logging in, though. This
website handles text exquisitely, with plenty of formatting options. Adding a footer or
header is such a joy that you won’t even notice that you’ve made a flyer from
scratch. It even supports right-to-left text direction!

Images are not its strong suite, since you can only add one image and even, there
aren’t many options for manipulating them. To add an image, click “New Layer” and
select “Image”. Unfortunately, there are no image galleries, so you will have to find
and upload your own image. In general, this website seems to be having some
constant performance issues, but at least the registration itself is free and requires
only an email address.

Details: Web app, Free (requires registration)

Flyer Maker App For iOS

PosterMaker
This app for creating flyers and posters is available through iTunes for $4.99 and
supports iPhone, iPad and iPod touch, though it is optimized for the iPhone 5. It is
available in 10 languages, including Simplified Chinese. Unfortunately, it cannot
export high quality PDF in any size larger than 8.5 x 11 inches nor create 11 x 17
inch layouts for posters.