SKRIPSI

MEDIA PROMOSI KULINER JENANG KUDUS BERBASIS ANIMASI 3D

( Studi Kasus : Mubarokfood Cipta Delicia )

Oleh :
IVAN DWI PRIYATMOKO
2012-51-133

SKRIPSI DIAJUKAN SEBAGAI SALAH SATU SYARAT UNTUK

MEMPEROLEH GELAR SARJANA KOMPUTER

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK
UNIVERSITAS MURIA KUDUS
2016

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 SKRIPSI

MEDIA PROMOSI KULINER JENANG KUDUS BERBASIS ANIMASI 3D

( Studi Kasus : Mubarokfood Cipta Delicia )

Oleh :
IVAN DWI PRIYATMOKO
2012-51-133

SKRIPSI DIAJUKAN SEBAGAI SALAH SATU SYARAT UNTUK

MEMPEROLEH GELAR SARJANA KOMPUTER

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK
UNIVERSITAS MURIA KUDUS
2016

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 ABSTRACT

Development of computer technology to make the technique of making 3D

animation is growing and thriving. The introduction of the world of animation today
is a media campaign and information to the public, for it is packed interesting about
the Media Campaign Culinary Kudus Jenang Based 3D Animation. By using a
blender software, 3D animation is expected to be as promotional items and
information to the public as well as documentation. Kudus Mubarok jenang company
is a company engaged in the production of the food that is jenang.Tujuan of 3D
animation is for the promotion of food as a Kudus jamb and media information to
people who are more easily understood and to understand than using oral or written.
With the media information can also help people know about the Kudus Mubarok
jenang.

Keywords : 3D animation , Jenang , Kudus

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 ABSTRAK

Perkembangan teknologi dan komputer membuat teknik pembuatan animasi

3D semakin berkembang dan maju pesat. Pengenalan dunia animasi sekarang
merupakan suatu media promosi dan informasi kepada masyarakat, untuk itu
dikemas yang menarik tentang Media Promosi Kuliner Jenang Kudus Berbasis
Animasi 3D. Dengan menggunakan software blender, animasi 3D diharapkan dapat
sebagai alat promosi dan informasi kepada masyarakat sekaligus sebagai
dokumentasi. Perusahaan jenang mubarok Kudus adalah perusahaan yang bergerak
di bidang produksi pembuatan makanan yaitu jenang.Tujuan dari animasi 3D ini
adalah untuk sebagai promosi makanan jenang kudus dan media informasi bagi
masyarakat yang lebih mudah dipahami dan dimengerti dibandingkan menggunakan
lisan ataupun tulisan. Dengan adanya media informasi ini juga dapat membantu
masyarakat mengetahui tentang jenang Mubarok Kudus.

Kata kunci : Animasi 3D, Jenang, Kudus

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 KATA PENGANTAR

Puji syukur kehadirat Allah SWT karena atas Rahmat dan Hidayah-Nya
sehingga penulis dapat menyelesaikan penyusunan skripsi ini dengan judul “Media
Promosi Kuliner Jenang Kudus Berbasis Animasi 3D”.
Skripsi ini disusun guna melengkapi salah satu persyaratan untuk
memperoleh Gelar Kesarjanaan Program Studi Teknik Informatika Fakultas Teknik
Universitas Muria Kudus. Pada kesempatan ini penulis ingin menyampaikan rasa
terima kasih yang sebesar-besarnya kepada :
1. Bapak Dr. Suparnyo, S.H, M.S selaku rektor Universitas Muria Kudus,.
2. Bapak Muhammad Dahlan, ST, MT selaku dekan Fakultas Teknik
Universitas Muria Kudus,.
3. Bapak Ahmad Jazuli, M.Kom, selaku Ketua Program Studi Teknik
Informatika Universitas Muria Kudus.
4. Ibu Anastasya Latubessy, S.Kom, M.Cs, selaku pembimbing skripsi yang
telah memberikan saran dan pengarahan.
5. Bapak M.Malik Hakim, ST,MTI, selaku pembimbing skripsi yang telah
memberikan saran dan pengarahan.
6. Kedua orang tua tercinta dan kakak yang selalu mendo’akan dan
memberi dukungan serta semangat.
7. Ayuning Tyas sebagai pacar yang selalu mendo’akan dan memberi
dukungan serta semangat.
8. Semua teman-teman Teknik Informatika angkatan 2012 yang tidak dapat
saya sebutkan satu persatu yang telah membantu dan memberi saran serta
semangat.
9. Semua pihak yang telah membantu dalam penyusunan skripsi ini yang
tidak bisa saya sebutkan satu persatu.

Kudus, 24 Agustus 2016

Penulis

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 DAFTAR ISI

HALAMAN SAMPUL ................................................................................................. i

HALAMAN JUDUL.................................................................................................... ii

PENGESAHAN STATUS SKRISPSI ........................................................................ iii

PERNYATAAN PENULIS ........................................................................................ iv

PERSETUJUAN SKRIPSI .......................................................................................... v

PENGESAHAN SKRIPSI .......................................................................................... vi

ABSTRACT ................................................................................................................. vii

ABSTRAK ................................................................................................................ viii

KATA PENGANTAR ................................................................................................ ix

DAFTAR ISI ................................................................................................................ x

DAFTAR GAMBAR ................................................................................................ xiii

DAFTAR TABEL ..................................................................................................... xiv

BAB I ........................................................................................................................... 1

PENDAHULUAN ....................................................................................................... 1

1.1 Latar Belakang .............................................................................................. 1

1.2 Rumusan Masalah ......................................................................................... 2

1.3 Batasan Masalah ............................................................................................ 2

1.4 Tujuan Penelitian ........................................................................................... 3

1.5 Manfaat Penelitian ......................................................................................... 3

BAB II .......................................................................................................................... 4

TINJAUAN PUSTAKA .............................................................................................. 4

2.1 Penelitian Terkait .......................................................................................... 4

2.2 Landasan Teori .............................................................................................. 5

2.2.1 Pengertian Promosi ................................................................................ 5

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 2.2.2 Pengertian Multimedia ........................................................................... 5

2.2.3 Elemen-elemen Multimedia ................................................................... 5

2.2.4 Pengertian Animasi ................................................................................ 6

2.2.5 Jenis – Jenis Teknik Film Animasi ........................................................ 7

2.2.6 Jenis – jenis Animasi.............................................................................. 8

2.2.7 Storyboard .............................................................................................. 8

2.2.8 Film Animasi.......................................................................................... 8

2.2.9 Jenis – Jenis Film ................................................................................... 9

2.2.10 Metodelogi Pengembangan Multimedia .............................................. 10

2.3 Tool yang digunakan ................................................................................... 11

2.3.1 Sejarah Blender .................................................................................... 11

2.3.2 Pengertian Blender ............................................................................... 11

2.3.3 Adobe Premiere Pro CS3 ..................................................................... 12

2.3.4 Make Human ........................................................................................ 12

2.4 Kerangka Pemikiran ................................................................................ 14

BAB III ...................................................................................................................... 14

METODE PENELITIAN ........................................................................................... 14

3.1 Metode Pengumpulan Data ......................................................................... 14

3.1.1 Metode Penelitian Lapangan ................................................................ 14

3.1.2 Metode Penulisan Terbuka ................................................................... 14

3.2 Metodologi Pengembangan Multimedia ..................................................... 14

3.2.1 Concept ................................................................................................ 14

3.2.2 Design .................................................................................................. 14

3.2.3 Material Collecting............................................................................... 15

3.2.4 Assembly .............................................................................................. 15

3.2.5 Testing .................................................................................................. 15

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 3.2.6 Distribution .......................................................................................... 15

BAB IV ...................................................................................................................... 16

ANALISA DAN PERANCANGAN ......................................................................... 16

3.1 Gambaran Media Promosi Kuliner Jenang Kudus Berbasis Animasi 3D ... 16

3.2 Analisis Kebutuhan Piranti .......................................................................... 16

3.2.1 Kebutuhan perangkat Keras ................................................................. 16

3.2.2 Kebutuhan Perangkat Lunak ................................................................ 16

4.3 Tahapan Metodologi Pengembangan Multimedia ...................................... 17

4.3.1 Konsep (Concept)................................................................................. 17

4.3.2 Perancangan (Design) .......................................................................... 17

4.3.3 Pengumpulan Bahan Material (Material Collecting)........................... 20

4.3.4 Pembuatan (Assembly) ......................................................................... 21

BAB V........................................................................................................................ 27

IMPLEMENTASI ...................................................................................................... 27

5.1 Implementasi ............................................................................................... 27

5.2 Pengujian (Testing)...................................................................................... 36

5.2.1 Kuisioner .............................................................................................. 37

5.2.2 Hasil Pengujian .................................................................................... 38

5.3 Distribusi ( Distribution) ............................................................................. 41

BAB VI ...................................................................................................................... 42

PENUTUP .................................................................................................................. 42

6.1 Kesimpulan .................................................................................................. 42

6.2 Saran ............................................................................................................ 42

DAFTAR PUSTAKA ................................................................................................ 43

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 DAFTAR GAMBAR

Gambar 2.1 Tahap Pengembangan Multimedia .........................................................10

Gambar 2.2 Kerangka Pemikiran ...............................................................................13
Gambar 4.1 Rancangan Logo UMK ..........................................................................21
Gambar 4.2 Rancangan Menara Kudus .....................................................................22
Gambar 4.3 Rancangan Jenang Kudus.......................................................................22
Gambar 4.4 Rancangan Toko Jenang Mubarok .........................................................23
Gambar 4.5 Karakter Jono .........................................................................................24
Gambar 4.6 Karakter Seles ........................................................................................24
Gambar 4.7 Karakter Karyawan ................................................................................25
Gambar 4.8 Karakter Joni ..........................................................................................25
Gambar 5.1 Implementasi Logo UMK ......................................................................27
Gambar 5.2 Implementasi Nama Mahasiswa ............................................................27
Gambar 5.3 Implementasi Menara Kudus .................................................................28
Gambar 5.4 Implementasi Jenang Kudus ..................................................................28
Gambar 5.5 Implementasi Seles Jenang Kudus .........................................................29
Gambar 5.6 Implementasi Kualitas Jenang Kudus ....................................................29
Gambar 5.7 Implementasi Varian Rasa Jenang Mubarok ..........................................30
Gambar 5.8 Implementasi Rasa Jenang Mubarok .....................................................30
Gambar 5.9 Implementasi Alamat Toko Jenang Mubarok ........................................31
Gambar 5.10 Implementasi Jono Sedang Berjalan ....................................................31
Gambar 5.11 Implementasi Toko Jenang Mubarok ...................................................32
Gambar 5.12 Implementasi Depan Kasir ...................................................................32
Gambar 5.13 Implementasi Ruang Produksi Jenang .................................................33
Gambar 5.14 Implementasi Ruang Pembungkusan Jenang .......................................33
Gambar 5.15 Implementasi Dalam Toko Jenang Mubarok .......................................34
Gambar 5.16 Implementasi Keluar Toko Jenang Mubarok .......................................34
Gambar 5.17 Implementasi Rumah Jono ...................................................................35
Gambar 5.18 Implementasi Ruang Tamu Rumah Jono .............................................35
Gambar 5.19 Implementasi Cara Beli Jenang Mubarok ............................................36
Gambar 5.20 Implementasi Penutup ..........................................................................36

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 DAFTAR TABEL

Tabel 4.1 Deskripsi Konsep Media Promosi Kuliner Jenanag Kudus Berbasis
Animasi 3D ................................................................................................17
Tabel 4.2 Storyboard Media Promosi Kuliner Jenanag Kudus Berbasis
Animasi 3D ................................................................................................18
Tabel 5.1 Kuisioner Media Promosi Kuliner Jenang Kudus Berbasis Animasi
3D .............................................................................................................. 37
Tabel 5.2 Hasil Pengujian Media Promosi Kuliner Jenang Kudus Berbasis
Animasi 3D ................................................................................................ 39

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