DAFTAR ISI

KATA PENGANTAR ......................................................................................................i

DAFTAR ISI ...................................................................................................................iv

BAB I PENDAHULUAN ..................................................................................................

A. Latar Belakang Masalah ........................................................................................ 1

B. Rumusan Masalah ..................................................................................................3

C. Batasan Istilah ........................................................................................................4

D. Tujuan Penelitian ...................................................................................................4

E. Kegunaan Penelitian .............................................................................................. 5

F. Sistematika Pembahasan ........................................................................................ 5

BAB II LANDASAN TEORITIS .....................................................................................

A. Pengertian Public Relations ................................................................................... 6

B. Tujuan dan Fungsi Public Relations ......................................................................7

C. Ruang Lingkup Public Relations ...........................................................................8

D. Sejarah Perkembangan Public Relations ............................................................... 9

E. Prinsip-Prinsip Komunikasi dalam Islam ............................................................ 16

BAB III METODOLOGI PENELITIAN ........................................................................

A. Jenis Penelitian ....................................................................................................33

B. Sumber Data ........................................................................................................33

C. Tehnik Pengumpulan Data .................................................................................. 33

D. Tehnik Analisis Data ........................................................................................... 33

BAB IV HASIL PENELITIAN ........................................................................................

A. Prinsip-Prinsip Public Relations dalam Al-Qur'an ..............................................34

B. Prinsip Public Relations Menurut Para Ulama .................................................... 39

C. Etika Public Relations Dalam Islam ....................................................................41

BAB V PENUTUP .............................................................................................................

A. Kesimpulan ..........................................................................................................56

DAFTAR PUSTAKA ....................................................................................................58

iv