PROPOSAL STUDI KELAYAKAN BISNIS

USAHA John Kiw Chlothing

Dosen : Dr. Mulyanto

Disusun oleh :

Rizki Pamuji 41152010160179

KELAS VI A3 MANAJEMEN

FAKULTAS EKONOMI
UNIVERSITAS LANGLANGBUANA
BANDUNG
2019
 DAFTAR ISI

KATA PENGANTAR ................................................................................... i

DAFTAR ISI ................................................................................................. ii

BAB I PENDAHULUAN ...............................................................................

1.1 Dasar pemikiran bisnis ............................................................................. 1

1.2 nama ........................................................................................................ 6

1.3 alamat ...................................................................................................... 6

1.4 bidang usaha ............................................................................................. 6

1.5 Bank ......................................................................................................... 6

1.6 Sejarah singkat ......................................................................................... 7

BAB II STUDI KELAYAKAN PEMASARAN ...........................................

2.1 Kegunaan Produk ..................................................................................... 8

2.2 Analisis Permintaan ................................................................................. 9

2.3 Analisis segementasi pasar ..................................................................... 12

2.4 Analisis Persaingan ................................................................................ 12

2.5 Penentuan sruktur Harga ........................................................................ 13

BAB III STUDI KELAYAKAN TEKNIK DAN TEKNOLOGI ...............

3.1Memilih teknologi ................................................................................... 15

3.2 Skala produksi ........................................................................................ 16

3.3 Perencanaan Sistem Produksi ................................................................ 16

3.4 Bahan Baku dan pendukungnya ............................................................. 18

3.5 Lokasi usaha dan Lay-out ...................................................................... 18

BAB IV PROFILE MANAJEMEN DAN ORGANISASI ..........................

4.1Perencanaan organisasi ........................................................................... 20

BAB V PROFILE SUMBER DAYA MANUSIA ........................................

5.1 Perencanaan SDM .................................................................................. 21

BAB VI STUDI KELAYAKAN EKONOMI DAN KEUANGAN .............

6.1 Kebutuhan Modal dan Jenis ................................................................... 24

6.2 Proyeksi laporan laba-rugi .................................................................... 30

6.3 Proyeksi arus kas .................................................................................... 32

6.4 Rasio keuangan ...................................................................................... 36

6.5 Aspek Sosial dan Ekonomi .................................................................... 40

BAB VII STUDI KELAYAKAN SWOT .....................................................

7.1 Strenght (kekuatan) ................................................................................ 42

7.2 Weakness (kelemahan)........................................................................... 42

7.3 Opportunity (kesmpatan) ....................................................................... 42

7.4 Threat (ancaman) ................................................................................... 42

7.5 Kesimpulan ................................................................................................

BAB VIII PROFILE HUKUM PERUSAHAAN DAN STUDI KELAYAKAN

AMDAL

8.1 Aspek Hukum ......................................................................................... 44

8.1.1 Perizinan.............................................................................................. 44

8.1.2 Lokasi ................................................................................................. 45

8.1.3 Jaminan ............................................................................................... 45

BAB IX KESIMPULAN ............................................................................ 46