DAFTAR ISI

HALAMAN JUDUL i
KATA PENGANTAR ii
DAFTAR ISI iii
BAB I PENDAHULUAN
1. Profil Usaha ......................................................................................... 1
BAB II ASPEK USAHA
1. Uraian Umum Usaha .......................................................................... 2
2. Latar Belakang Usaha ........................................................................ 2
3. Tujuan dan Potensi ............................................................................. 3
4. Keunikan Usaha .................................................................................. 3
BAB III ASPEK PEMASARAN
1. Target Pasar ........................................................................................ 4
2. Situasi Persaingan ............................................................................... 4
3. Kelebihan dan Kekurangan ............................................................... 4
4. Rencana Pemasaran ............................................................................ 5
5. Strategi Pemasaran ............................................................................. 5
6. Target Penjualan ................................................................................. 6
7. Penetapan harga .................................................................................. 6
8. Periklanan dan Promosi ..................................................................... 6
BAB IV ASPEK FINANCIAL
1. Besar Modal Usaha ............................................................................. 8
2. Rencana anggaran biaya dan pendapatan........................................ 8
BAB V ASPEK RESIKO
1. Masalah-masalah potensial yang akan dihadapi ........................... 10
BAB VI KESIMPULAN 13

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