Penerapan Bentuk Logo dan Mobil AMG GT pada

Perancangan Interior Mercedes Benz Club House

Abstrak— Seiring dengan berkembangnya kehidupan sosial saat ini, mulai bermunculan komunitas – komunitas baru
dengan berbagai latar belakang dan tujuan pendirian seperti Mercedes Benz Club Indonesia. Fasilitas Club House merupakan
salah satu fasilitas yang dapat memenuhi kebutuhan dari komunitas Mercedes Benz Club Indonesia. Metode yang digunakan
dalam jurnal ini adalah metode deskriptif-analitik. Untuk merancang sebuah Club House yang nyaman dan menarik perhatian
pengunjung, diperlukan interior yang memiliki estetika dan ciri khas yang sesuai dengan citra dari Mercedes Benz itu sendiri
agar tetap mencirikan komunitas Mercedes Benz Club Indonesia. Ciri khas interior bisa didapat dari elemen-elemen yang
diadaptasi baik dari logo ataupun produk dari Mercedes Benz itu sendiri. Pada perancangan ini, ciri khas bentuk diadaptasi dari
logo dan mobil AMG GT dari Mercedes Benz. Bentuk yang diadaptasi dari logo adalah bentuk-bentuk yang geometris dan kaku,
sedangkan dari mobil AMG GT, bentuk diadaptasi dari bagian grille, side grille, head lamp, knalpot, velg dan ban mobil. Bentuk
dan pola yang dihasilkan adalah bentuk yang dinamis dan tidak kaku.

Kata kunci: Club House, Mercedes Benz, AMG GT

I. PENDAHULUAN
Along with the development of today’s
social life, new communities with various
backgrounds and goals of establishment
such as Mercedes Benz Club Indonesia have
started to emerge. Club House Facility is one
of the facilities that can fullfil the needs of
the Mercedes Benz Club Indonesia
Community.
Club House is a place to accomodate
various activities between individuals who
have the same interest and meet for fun and
there is good social interaction between
activity actors. It can also be used as a place
to relax, eat and drink with friends which is
usually used as recreational place. (The
Encyclopedia America, 1970, p.123)
Club House must have several facilities
that allow visitors to do activities such as
sports, recreation or leisure.
Mercedes Benz is one of the oldest
automotive companies from Germany. The
company focuses on the development,
production and sales of passenger cars, vans
and servicce cars. The origin Mercedes Benz
stems from the discovery of Karl Benz in the
invention of the world’s first gasoline fueled
car which was patented in January 1886.
There are several basic elements in
interior designing:
1. Lines
Lines are the basic elements of art
that connect two points on
 different planes. Lines have 6. Color
length, direction and position. Each color can create a different
Lines have length but no width impression of the existence of
and height. space. There are several types of
2. Forms color relations such as analogus,
Shapes are three dimensional complementary, split
geometric figures such as spheres, complementary, double
cubes, cylinders, cones and complementary, monochrome
others. Form allows the user of and triad.
space to discover the existence of 7. Pattern
an object and understand it with Patterns are decorative designs
perception. that are used repeatedly. Pattern
3. Shapes is also an arrangement of shapes
Shapes is a closed area with that is often appear from object.
boundaries determined by other 8. Texture
art elements such as lines, colors, Texture is the feel and appearance
values, textures and others. of a surface or substance. Txture
4. Space relates to the used material.
Space is a three dimensional form (Wicaksono & Tisnawati, 2014,
without limits because objects p.9)
and events have relative positions There are also some basic principles in
and directions. Space has an design, such as:
impact on human behavior and 1. Balance
culture. Balance means weightless of one
5. Light side of the right, left, top and
Light can determine the bottom. There are three types of
atmosphere of the room, balance :
influence the mood of the user a. Symmetry balance
and support the space function.
 It is the arrangement of several
objects that have the same shape
so that it looks like they have a
pseudo mirror between the two
objects.
b. Asymmetry balance
It is an arrangement of several
objects that have different
weights but which mutually
stabilize one another.
c. Radial balance
Almost the same as the balance
of symmetry but has a centre
point of circle.
2. Rhytm
Rhytm is a pattern of repeating visual
forms such as lines, shapes, colors in
harmony. There are three types of
rythm:
a. Repetition
Monotonous because of the
similarity in shape.
b. Transitions
c. Oppositions