DAFTAR ISI

LEMBAR PENGESAHAN

DAFTAR ISI

DAFTAR TABEL

DAFTAR GAMBAR

BAB I PENDAHULUAN

1.1 Latar Belakang Penelitian

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1.2 Identifikasi dan Rumusan Masalah

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1.2.1 Identifikasi Masalah

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1.2.2 Rumusan Masalah

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 1.3 Tujuan Penelitian
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1.4 Manfaat Penelitian

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BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN

HIPOTESIS
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2.1 Kajian Pustaka

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2.1.1 Teori Ilmu Manajemen

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2.1.1.1 Pengertian Manajemen

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2.1.1.2 Fungsi-Fungsi Manajemen

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2.1.2 Manajemen Pemasaran

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2.1.2.1 Pengertian Manajemen Pemasaran

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2.1.2.2 Strategi Pemasaran

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2.1.3 E-Commerce
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2.1.3.1 Pengertian E-Commerce

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2.1.3.2 Struktur E-Commerce

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2.1.3.3 Jenis-Jenis E-commerce
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2.1.3.4 Komponen Dalam Perdagangan E-Commerce

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2.1.3.5 Rantai Transaksi dalam E-commerce

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2.1.3.6 Mekanisme Pembayaran E-Commerce

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2.1.3.7 Keuntungan dan Kerugian E-Commerce

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2.1.3.8 Indikator E-Commerce

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2.1.4 Pangsa Pasar

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2.1.4.1 Pengertian Pasar

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2.1.4.2 Konsep Persaingan Pasar

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2.1.4.3 Faktor-Faktor yang mempengaruhi Posisi

Persaingan Pasar
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2.1.4.4 Pengertian Pangsa Pasar

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2.1.4.5Strategi Pemasaran atas Dasar Pangsa Pasar

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2.1.4.6 Pengukur Pangsa Pasar

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2.1.5 Pengaruh Penggunaan E-Commerce terhadap Pangsa

Pasar
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2.1.6 Penelitian Terdahulu

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 2.2 Kerangka Pemikiran

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2.3 Hipotesis

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BAB III METODE PENELITIAN

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3.1Metode Penelitian yang Digunakan

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3.2 Definisi Variabel dan Oprasionalisasi Variabel

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3.2.1 Definisi Variabel

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3.2.2 Operasionalisasi Variabel

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3.3 Populasi dan Sampel

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3.3.1 Populasi
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3.3.2 Sampel
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3.4 Sumber Data dan Teknik Pengumpulan Data

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3.4.1 Sumber Data

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3.4.2 Teknik Pengumpulan Data

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3.5 Teknik Analisis Data

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3.6 Lokasi dan waktu Penelitian

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3.6.1 Lokasi Penelitian

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 3.6.2 Waktu Penelitian
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DAFTAR PUSTAKA
 DAFTAR TABEL

Tabel 1.1 Jumlah Konsumen Sync Photography Ciamis Periode Agustus –

Desember 2019
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Tabel 1.2 Jumlah Pangsa Pasar Sync Photography CiamisPeriode Agustus
– Desember
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Tabel 2.1 Keuntungan dan Kerugian E-Commerce Bagi Penjual
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Tabel 2.2 Keuntungan dan kerugian E-commerce bagi pembeli
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Tabel 2.3 Hasil Penelitian Terdahulu
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Tabel 3.1 Operasionalisasi Variabel
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Tabel 3.2 Kategori Jawaban dan Cara Pemberian Skor Angket
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Tabel 3.3 Pedoman Untuk Memberikan Interpretasi Terhadap Koefisien
Korelasi
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Tabel 3.4 Jadwal Kegiatan Penelitian
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 DAFTAR GAMBAR

Gambar 2.1 Struktur Sistem E-Commerce Berbasis Web

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Gambar 2.2 Paradigma Penelitian

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