DAFTAR ISI

HALAMAN JUDUL................................................................................................i
HALAMAN PERSETUJUAN.................................................................................ii
DAFTAR ISI.............................................................................................................iii
BAB I PENDAHULUAN
1.1 Latar Belakang ........................................................................................1
1.2 Rumusan Masalah....................................................................................4
1.3 Tujuan Penelitian.....................................................................................4
1.4 Manfaat Penelitian ..................................................................................4
1.5 Sistematika Penulisan...............................................................................5

BAB II TINJAUAN PUSTAKA

2.1 Tinjaun Pustaka....................................................................................... 6
2.1.1 Komunikasi Politik........................................................................ 6
2.1.2 Partai Politik ................................................................................. 8
2.1.3 Komunikasi Pemasaran.................................................................. 9
2.1.4 Marketing Politik .......................................................................... 15
2.2 Kerangka Pikir ........................................................................................ 20

BAB III METODE PENELITIAN

3.1 Lokasi dan Populasi penelitian............................................................. 22
3.2 Jenis Penelitian...................................................................................... 22
3.3 Subjekr dan Informan Penelitian.......................................................... 23
3.3.1 Subjek............................................................................................ 23
3.3.2 Informan......................................................................................... 23
3.4 Jenis dan Sumber data........................................................................... 24
3.4.1 Jenis Data....................................................................................... 24
3.4.2 Sumber Data ................................................................................. 24
3.4.3 Penarikan sampel Penelitian ............................................................. 24
3.5 Teknik Pengumpulan Data....................................................................... 25
3.5.1 Observasi..................................................................................... 25
3.5.2 Wawancara ................................................................................. 26
3.5.3 Studi Dokumen........................................................................... 27

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3.6 Teknik analisa data........................................................................................ 27

3.6.1 Reduksi data........................................................................................ 27

3.6.2 Penyajian data..................................................................................... 28
3.6.3 Penarikan kesimpulan dan verifikasi................................................... 28

DAFTAR PUSTAKA

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