DAFTAR ISI

Halaman

HALAMAN PENGESAHAN.............................................................................. i

MOTTO DAN PERSEMBAHAN....................................................................... ii

KATA PENGANTAR........................................................................................ iii

DAFTAR ISI........................................................................................................ v

DAFTAR TABEL.............................................................................................. vii

DAFTAR GAMBAR........................................................................................ viii

ABSTRAK........................................................................................................... ix

BAB I. PENDAHULUAN

A. Latar Belakang................................................................................ 1

B. Perumusan Masalah....................................................................... 4

C. Tujuan dan Kegunaan Penelitian................................................... 4

BAB II. TINJAUAN PUSTAKA

A. Tinjauan Teoritis............................................................................ 6

B. Kerangka Berpikir....................................................................... 28

C. Hipotesis...................................................................................... 29

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BAB III. METODE PENELITIAN

A. Lokasi dan Obyek Penelitian....................................................... 30

B. Populasi dan Sampel.................................................................... 30

C. Jenis dan Sumber Data................................................................. 31

D. Definisi Operasional dan Indikator.............................................. 32

E. Teknik Pengumpulan Data.......................................................... 33

F. Teknik Analisis Data................................................................... 33

BAB IV. GAMBARAN UMUM LOKASI PENETIAN

A. Profil Bengkel AHASS 72005 Cendana

Motor Oesao ............................................................................. 36

B. Struktur Organisasi Bengkel........................................... 37

C. Uraian Tugas ............................................................................ 37

D. Service Oleh Bengkel AHASS Cendana

Motor Oesao .............................................................................. 41

E. Visi dan Misi Bengkel ................................................................. 41

BAB V. HASIL PENELITIAN DAN PEMBAHASAN

A. Analisis Deskriptif....................................................................... 43

B. Pengujian Hipotesis..................................................................... 55

C. Pembahasan................................................................................. 77

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BAB VI. PENUTUP

A. Simpulan................................................................................. 83

B. Saran........................................................................................ 83

DAFTAR PUSTAKA.................................................................................... 84

LAMPIRAN.................................................................................................. 86