PENGARUH SUASANA TOKO DAN RESPON EMOSI POSITIF KONSUMEN

TERHADAP PEMBELIAN IMPULSIF

SERTA EFEK MODERASI DARI KONDISI SITUASIONAL KONSUMEN

(Pada Kara Coffeeshop Malang)

SKRIPSI

Untuk Memenuhi Salah Satu Persyaratan Mencapai

Derajat Sarjana Ekonomi

Oleh :
Abdul Hafizh Alkaf
201510160311189

PROGRAM STUDI MANAJEMEN

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS MUHAMMADIYAH MALANG
2019
PENGARUH SUASANA TOKO DAN RESPON EMOSI POSITIF KONSUMEN
TERHADAP PEMBELIAN IMPULSIF
SERTA EFEK MODERASI DARI KONDISI SITUASIONAL KONSUMEN

(Pada Kara Coffeeshop Malang)

SKRIPSI

Untuk Memenuhi Salah Satu Persyaratan Mencapai

Derajat Sarjana Ekonomi

Oleh :
Abdul Hafizh Alkaf
201510160311189

PROGRAM STUDI MANAJEMEN

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS MUHAMMADIYAH MALANG
2019
3
4
5
6
7
 KATA PENGANTAR

Puji syukur penulis panjatkan kepada Allah SWT karena berkat rahmat
dan karunia-Nya, Tugas Akhir “Pengaruh Suasana Toko dan Respon Emosi
Positif Konsumen Terhadap Pembelian Impulsif Serta Efek Moderasi Dari
Kondisi Situasional Pada Kara Coffeeshop Malang” dapat terselesaikan
dengan lancar. Tugas akhir ini disusun sebagai salah satu persyaratan untuk
menyelesaikan studi di Jurusan Manajemen, Fakultas Ekonomi dan Bisnis,
Universitas Muhammadiyah Malang. Penulis menyadari bahwa tugas akhir dapat
terselesaikan berkat bantuan, petunjuk, dan bimbingan dari berbagai pihak yang
telah membantu proses penyelesaian tugas akhir, oleh karena itu tidak lupa penulis
menyampaikan ucapan terimakasih yang sebesar-besarnya kepada :

1. Ayahanda tercinta Said Abdul Hamid, Ibunda tercinta Laily niezma, adik
perempuan Radhia Alkaf dan Haura Alkaf, dan Seluruh Keluarga besar
atas segala doa, dukungan, motivasi dan semangat yang telah diberikan
untuk kelancaran penulisan penelitian ini.
2. Bapak Eko Handayanto, Dr, M.M dan Ibu Sri Nastiti Andharini, Dra., MM
selaku Dosen Pembimbing I dan Dosen Pembimbing II serta manajemen
Kara Coffeeshop Malang yang telah membantu penulis dalam memberikan
banyak bimbingan dan arahan untuk kesempurnaan penulisan penelitian
ini.
3. Segenap teman-teman Farmakoffie lainnya yang telah menghibur,
memberikan dukungan, tenaga dan segala bentuk bantuan dalam
menyelesaikan laporan penelitian ini.
4. Segenap teman-teman Confess Thepeople Club lainnya yang telah
menghibur, memberikan dukungan, tenaga dan segala bentuk bantuan
dalam menyelesaikan laporan penelitian ini.
5. Seluruh pihak dalam instansi Jurusan Manajemen yang telah memberikan
banyak bantuan dan kemudahan dalam proses penulisan laporan penelitian
ini
Penulis menyadari bahwa penelitian ini masih jauh dari kesempurnaan.
Oleh karena itu, saran dan kritik yang membangun sangat penulis harapkan demi
menyempurnakan laporan penelitian ini. Semoga laporan ini dapat bermanfaat
bagi kita semua.

Malang, 08 Mei 2019

8
 DAFTAR ISI

LEMBAR PERSETUJUAN .................................................................................................i

SURAT PERNYATAAN .................................................................................................... ii
ABSTRAK........................................................................................................................... iii
KATA PENGANTAR .......................................................................................................... v
DAFTAR ISI ...................................................................................................................... vii
DAFTAR TABEL................................................................................................................ix
DAFTAR GAMBAR ............................................................................................................ x
DAFTAR LAMPIRAN .......................................................................................................xi

BAB I PENDAHULUAN
A. Latar Belakang Masalah ................................................................................................ 1
B. Rumusan Masalah ......................................................................................................... 7
C. Tujuan Penelitian........................................................................................................... 8
D. Manfaat Penelitian......................................................................................................... 9
1. Manfaat Empiris ........................................................................................................ 9
2. Manfaat Praktis .......................................................................................................... 9

BAB II TEORI DAN PERUMUSAN HIPOTESIS

A. Tinjauan penelitian Terdahulu .................................................................................... 10
B. Teori dan Kajian Pustaka ............................................................................................ 11
1. Dasar Teori Pembelian Impulsif .............................................................................. 11
2. Pembelian Impulsif .................................................................................................. 13
3. Suasana Toko ........................................................................................................... 14
4. Respon Emosi Positif Konsumen ............................................................................ 15
5. Kondisi Situasional ................................................................................................. 16
C. Perumusan Hipotesis ................................................................................................... 17
D. Kerangka Konsep Penelitian........................................................................................ 18

BAB III METODE PENELITIAN

A. Lokasi Penelitian ......................................................................................................... 21
B. Jenis Penelitian ............................................................................................................ 21
C. Populasi dan Teknik Pengambilan Sampel ................................................................. 22
D. Definisi Operasional dan Pengukuran Variabel .......................................................... 23
E. Jenis dan Sumber Data ................................................................................................ 26
F. Teknik Pengumpulan Data .......................................................................................... 27
G. Teknik Penskalaan....................................................................................................... 27

9
H. Uji Instrumen............................................................................................................... 28
I. Teknik Analisis Data ................................................................................................... 29

BAB IV HASIL DAN PEMBAHASAN

A. Gambaran Umum Objek Penelitian ............................................................................ 33
B. Hasil Uji Instrumen ..................................................................................................... 36
C. Deskripsi Data ............................................................................................................. 39
D. Analisis Data ............................................................................................................... 51
E. Pembahasan ................................................................................................................. 63

BAB V KESIMPULAN DAN SARAN

A. Kesimpulan.................................................................................................................. 66
B. Keterbatasan ................................................................................................................ 66
C. Saran ............................................................................................................................ 67

DAFTAR PUSTAKA ......................................................................................................... 68

LAMPIRAN ........................................................................................................................ 78

10
 DAFTAR GAMBAR

Gambar 2.1. ..................................................................................................................... 18

Gambar 4.1. ..................................................................................................................... 52
Gambar 4.2. ..................................................................................................................... 55
Gambar 4.3. ..................................................................................................................... 61

11
 DAFTAR TABEL

Tabel 4.1. ..................................................................................................................... 33

Tabel 4.2. ..................................................................................................................... 37
Tabel 4.3. ..................................................................................................................... 39
Tabel 4.4. ..................................................................................................................... 40
Tabel 4.5. ..................................................................................................................... 57
Tabel 4.6. ..................................................................................................................... 58
Tabel 4.7. ..................................................................................................................... 59
Tabel 4.8. ..................................................................................................................... 60
Tabel 4.9. ..................................................................................................................... 61

12
 DAFTAR LAMPIRAN

Lampiran 1. Kuesioner Penelitian ........................................................................................ 78

Lampiran 2. Karakteristik Responden.................................................................................. 81
Lampiran 3. Hasil Rekapitulasi Kuesioner .......................................................................... 88
Lampiran 4. Analisis SEM Model Pertama ......................................................................... 93
Lampiran 5. Analisis SEM Model Kedua ............................................................................ 99

13
 DAFTAR PUSTAKA

Abimnwi, N. P. & Njuguna, R. K. (2015) ‘an Analysis of in Store Environment

Ambience Factor Influence on Consumer Behaviour.’, International
Journal of Sales, Retailing & Marketing, 4(4), pp. 31–44. Available at:
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11641
8770&site=ehost-live.

Akram, U. (2016) ‘Impact of Store Atmosphere on Impulse Buying Behaviour:

Moderating Effect of Demographic Variables’, International Journal of
u- and e- Service, Science and Technology, 9(7), pp. 43–60. doi:
10.14257/ijunesst.2016.9.7.05.

Aragoncillo, L. & Orus, C. (2018) ‘Impulse buying behaviour: an online-offline

comparative and the impact of social media’, Spanish Journal of
Marketing - ESIC, 22(1), pp. 42–62. doi: 10.1108/SJME-03-2018-007.

At-Twaijri, M. I. (1991) ‘Strategic Situational Impact on Commercial Banks in

Saudi Arabia’, International Journal of Bank Marketing, 9(1), pp. 11–16.
doi: 10.1108/02652329110143326.

Atmowardoyo, H. (2018) ‘Research Methods in TEFL Studies: Descriptive

Research, Case Study, Error Analysis, and R & D’, Journal of
Language Teaching and Research, 9(1), p. 197. doi:
10.17507/jltr.0901.25.
Ayodeji Emmanuel Oke, C. O. A. & Raphiri, M. M. (2015) ‘Consumer evaluation
in new products: the perspective of situational strength’, European
Journal of Marketing, 24(5), pp. 41–49. doi: 10.1108/EL-01-2014-0022.

Ayunita, D. & Nurmala, N. (2018) ‘Modul Uji Validitas dan Reliabilitas’,

Research Gate, (October).

Bessouh, N. & Belkhir, D. O. (2018) ‘The Effect of Mood on Impulse Buying

Behavior - Case of Algerian Buyers’, Austin Journal of Business
Administration and Management, 2(1), pp. 1–6.

Bohl, P. (2017) ‘The effects of store atmosphere on shopping behaviour - A

literature review’, Art-Press, (445), p. 77. doi: 10.14807/ijmp.v4i2.11

14
 15

Boukamcha, F. (2016) ‘Situational and personality effects on smokers’

psychological reactance’, International Journal of Pharmaceutical and
Healthcare Marketing, 10(4), pp. 432–448. doi: 10.1108/IJPHM-10-
2015-0052.

Bruner, G. C. (2009) A Compilation of Multi-Item Measures for Consumer

Behavior & Advertising Research.

Buxbaum, O. (2016) ‘The S-O-R-Model’, Springer International Publishing

Switzerland, pp. 7–10. doi: 10.1007/978-3-319-29467-4.

Cabanac, M. (2002) ‘What is emotion?’, Behavioural Processes, 60(2), pp. 69–83.

doi: 10.1016/S0376-6357(02)00078-5.
Cardozo, R. N. (2014) ‘Situational Segmentation of Industrial Markets’,
European Journal of Marketing. doi: http://dx.doi.org/10.1108/MRR-09-
2015-0216.

Chang,H., Eckman, M. & Yan, R. (2011) ‘Application of the Stimulus-Organism-

Response model to the retail environment : the role of hedonic motivation
in impulse buying behavior The International Review of Retail ,
Distribution and Application of the Stimulus-Organism-Response model
to the reta’, The International Review of Retail Distribution and
Consumer Research, (July). doi: 10.1080/09593969.2011.578798.

Chang, H. J., Yan, R. N. & Eckman, M. (2014) ‘Moderating effects of situational

characteristics on impulse buying’, International Journal of Retail and
Distribution Management, 42(4), pp. 298–314. doi: 10.1108/IJRDM-04-
2013-0074.
Chung, N. (2017) ‘Consumers ’ impulsive buying behavior of restaurant products
in social commerce’, International Journal of Contemporary Hospitality
Management. doi: 10.1108/IJCHM-10-2015-0608.

Dix, S. & Phau, I. (2010) ‘Measuring situational triggers of television channel

switching’, Marketing Intelligence and Planning, 28(2), pp. 137–150.
doi: 10.1108/02634501011029655.

Styvén, M., Foster, T. & Wallström, Å. (2017) ‘Impulse buying tendencies among
online shoppers in Sweden’, Journal of Research in Interactive
Marketing, 11(4), pp. 416–431. doi: 10.1108/JRIM-05-2016-0054.
 16

Ferber, R.. (2004) ‘What is a Survey’, American Statistical Association, 46(5), pp.
63–67. doi: 10.1007/s10539-014-9472-9.

Flight, R. L. & Coker, K. K. (2016) ‘Brand constellations : reflections of the

emotional self’, Journal of Product & Brand Management Brand. doi:
10.1108/JPBM-02-2015-0806.

Fogel, J. & Schneider, M. (2010) ‘Journal of Fashion Marketing and

Management: An International Journal’, Journal of Fashion Marketing
and Management: An International Journal European Journal of
Marketing European Journal of Marketing, 1410(7), pp. 367–396. doi:
10.1108/03090560410539302.

Ghozali, I., & Latan H. 2015. Partial Least Squares Konsep, Teknik dan Aplikasi
Menggunakan Program SmartPLS 3.0. Ed. Ke-2. Semarang: BP.
Universitas Diponegoro,.

Goi, M. T., Kalidas, V. & Zeeshan, M. (2016) ‘Comparison of Stimulus-

Organism-Response Framework between International and Local
Retailer’, Procedia - Social and Behavioral Sciences. Elsevier B.V., 130,
pp. 461–468. doi: 10.1016/j.sbspro.2014.04.054.

Gure, I. (2012) The Republic Of Turkey Understanding Consumers ’ Impulse. The

Republic Of Turkey Bahçeşehir University.

Hamrouni, A. D. & Touzi, M. (2011) ‘Technique of collage for store design

atmospherics’, Qualitative Market Research, 14(3), pp. 304–323. doi:
10.1108/13522751111137523.

Hand, C.. (2009) ‘Online grocery shopping: The influence of situational factors’,
European Journal of Marketing, 43(9), pp. 1205–1219. doi:
10.1108/03090560910976447.

Hendon, Donald; Williams, E. (2009) ‘Product packaging and consumers’

emotional response. Does spatial representation influence product
evaluation and choice?’, Journal of Consumer Marketing, 2(4), pp. 65–
75. doi: 10.1108/07363760310499093.

Hodge, R. (2004) Factors Influencing Impulse Buying During an Online Purchase

 17

Transaction. University of Waterloo. doi: 10.1109/TBME.2014.2322774.

Husnain, M. (2019) ‘Personal and In-store Factors Influencing Impulse Buying

Behavior among Generation Y Consumers of Small Cities’, Business
Perspectives and Research. doi: 10.1177/2278533718800625.

Hussain, R. & Ali, M. (2015) ‘Effect of Store Atmosphere on Consumer Purchase

Intention’, Ssrn, (72707). doi: 10.2139/ssrn.2588411.

Hwang, J. & Kandampully, J. (2006) ‘The role of emotional aspects in younger

consumer-brand relationships’, Journal of Product & Brand
Management. doi: 10.1108/10610421211215517.

Irtiza, S. M. (2017) The Influnce Of Self-Confidence On Impulse Buying Mediated

By Positive Emotional Response With Moderating Role Of Unexpected
Price Discount An Empirical Study in Cell phone market of Pakistan.
capital university of science & technology pakistan.
Jaya, I. G. N. M. & Sumertajaya, I. M. (2008) ‘Pemodelan Persamaan Struktural
Dengan Partial Least Square’, Semnas Matematika dan Pendidikan
Matematika 2008, pp. 118–132.

Jiang, P., Liu, X. & Nilsson, M. (2014) ‘The Influence of Store Atmosphere on
Shoppers ’ Impulse Purchasing Behavior’, lund university.

Joshi, A. (2015) ‘Likert Scale : Explored and Explained’, Sciencedomain

international, 7(4), pp. 396–403. doi: 10.9734/BJAST/2015/14975.

Julianti, N. L., Nuridja, M. & Meitriana, M. A. (2014) ‘Pengaruh Suasana Toko

(Store Atmosphere) Terhadap Minat Beli Konsumen Pada Toserbanusa
Dua Permai’, Jurnal Pendidikan Ekonomi Undiksha, 4(1). Available at:
https://ejournal.undiksha.ac.id/index.php/JJPE/article/view/4119.

Kennedy, F. B. & Vimala, D. B. (2018) ‘Situational Factors influences on Impulse

Buying Behaviour of Working Women in Informal Sector Situational
Factors influences on Impulse Buying Behaviour of Working Women in
Informal Sector’, International Engineering journal, (May).

Khorrami, M. S., Esfidani, M. R. & Delavari, S. (2015) ‘The Effect of Situational

Factors on Impulse Buying and Compulsive Buying: Clothing’,
International Journal of Management, Accounting and Economics, 2(28),
 18

pp. 823–837. Available at: www.ijmae.com.

Kim, H. & Kim, H. (2013) ‘Examination of emotional response to apparel brand

advertisements’, Journal of Fashion Marketing and Management: An
International Journal.

Kim, J. U., Torikai, T. & Kuo, K. K. (2012) ‘July 8-1 0, 1985 / Monterey
California’, 19, pp. 0–9. doi: 10.1016/j.jretconser.2012.06.010.

Koo, D. M. (2003) Inter-relationships among store images, store satisfaction, and

store loyalty among Korea discount retail patrons, Asia Pacific Journal
of Marketing and Logistics. doi: 10.1108/13555850310765033.

Lautiainen, T. (2015) Factors affecting consumers’ buying decision in the

selection of a coffee brand. Saimaa University of Applied Sciences,
Lappeenranta.

Lewis, P. S. & Morris, M. H. (2014) ‘The Brand Authenticity Effect: Situational

and Individual-level Moderators’, European Journal of Marketing, pp. 1–
15.

Lo, L. Y. S., Lin, S. W. & Hsu, L. Y. (2016) ‘Motivation for online impulse
buying: A two-factor theory perspective’, International Journal of
Information Management. Elsevier Ltd, 36(5), pp. 759–772. doi:
10.1016/j.ijinfomgt.2016.04.012.

Mathers, N., Fox, N. & Hunn, A. (2014) ‘Implementing Adminstrative Surveys

and Questionnaires’, Nation Institute for research, pp. 2–3.

Mathiyazhagan, T. & Nandan, D. (2010) ‘Survey Research Method’, Media

Mimansa, (September), pp. 34–82.

Matondang, Z. (2009) ‘Validitas dan reliabilitas suatu instrumen penelitian’,

Jurnal Tabularasa Pps Unimed, 6(1), pp. 87–97.

Maya, W. M. P. (2014) Store Environment Effects On Impulse Buying Behavior

Of International Streetwear Flagship Stores, institute of textiles and
clothing. the hong kong polytechnic university.
 19

Mazaheri, E. (2014) ‘services Users who downloaded this article also

downloaded : The role of emotions in online consumer behavior : a
comparison of search , experience , and credence services’, Journal of
Services Marketing. doi: 10.1108/08876041211266503.

Miao, L. & Mattila, Anna S. (2013) ‘Impulse Buying in Restaurant Food

Consumption’, Journal of Foodservice Business Research, 16(5), pp.
448–467. doi: 10.1080/15378020.2013.850379.

Miao, L. & Mattila, Anna S (2013) ‘Journal of Foodservice Business Impulse

Buying in Restaurant Food Consumption’, Journal of Foodservice
Business Research, (July 2015). doi: 10.1080/15378020.2013.850379.

Mihić, M. & Kursan, I. (2010) ‘Assessing the situational factors and impulsive
buying behavior: Market segmentation approach’, Journal of
Contemporary Management, 15(2), pp. 47–66. doi:
10.1177/106591290305600405.

Mizerski, R. W. et al. (2014) ‘Understanding And Using Emotions In

Advertising’, Journal of Consumer Marketing.

Mohan, G., Sivakumaran, B. & Sharma, P. (2013) ‘Impact of store environment

on impulse buying behavior’, European Journal of Marketing, 47(10), pp.
1711–1732. doi: 10.1108/EJM-03-2011-0110.

Mohan, G., Sivakumuran, B. & Sharma, P. (2013) ‘Impact of store environment

on impulse buying behavior’, emerald insight. doi: 10.1108/EJM-03-
2011-0110.

Monecke, A. & Leisch, F. (2012) ‘semPLS : Structural Equation Modeling Using

Partial Least Squares’, Journal of Statistical Software, 48(3).

Murthy, C. et al. (2016) ‘Effects of store attributes on retail patronage behaviors:

Evidence from activewear specialty stores’, Journal of Fashion
Marketing and Management.

Muruganantham, G. & Bhakat, R. S. (2013) ‘A Review of Impulse Buying

Behavior’, International Journal of Marketing Studies, 5(3). doi:
10.5539/ijms.v5n3p149.
 20

Nicholls, J. A. F. et al. (1996) ‘Relationship between situational variables and

purchasing in India and the USA’, International Marketing Review, 13(6),
pp. 6–21. doi: 10.1108/02651339610151890.

Noble, C. E. (1966) S-0-R and the Psychology of Human Learning ’.

Oehler-sincai, I. M. (2008) ‘Effects of Personality on Impulsive Buying Behavior:

Evidence from a Developing Country’, Munich Personal RePEc Archive,
(11767).

Olahut, P. M. R., El-Murad, P. P. J. & Ioan, P. P. P. (2012) ‘Store atmosphere

Conceptual Issuesand Its Impacton Shopping Behavior’.

Overveld, M. (2016) ‘Emotion regulation can be costly. A study on the effects of

emotion regulation strategies on impulsive purchases in consumers’,
Innovative Marketing, 12(1), pp. 41–49. doi: 10.21511/im.12(1).2016.04.

Paulins, V. A. & Geitsfeld, L. V. (2003) ‘The effect of consumer perceptions of

store attributes on apparel store preference’, Journal of Fashion
Marketing and Management, 7(4), pp. 371–385. doi:
10.1108/13612020310496967.

Peng, C. & Kim, Y. G. (2015) ‘Application of the Stimuli-Organism- Response (

S-O-R ) Framework to Online Shopping Behavior’, Journal of Internet
Commerce, (November 2014). doi: 10.1080/15332861.2014.944437.

Polland, R. J. (2005) ‘Essentials Of Survey Research And Analysis’, pp. 1–44.

Pragita, A. A., Fauzi, A. D. & Kumadji, S. (2010) ‘Pengaruh Store Atmosphere

(Suasana Toko) Terhadap Emosi Dan Dampaknya Kepada Keputusan
Pembelian’, Profit, 7, pp. 1–11.

Qian, X. L., Yarnal, C. M. & Almeida, D. M. (2015) Does leisure time moderate
or mediate the effect of daily stress on positive affect?’, NIH Public
Access, 46(1), pp. 106–124.

Rifai, A. (2015) ‘Partial Least Square-Structural Equation Modeling ( Pls-Sem )

Untuk Mengukur Ekspektasi Penggunaan Repositori Lembaga ( Pilot
Studi Di Uin Syarif Hidayatullah Jakarta )’, Al-Maktabah Vol. 14, 14, pp.
 21

56–65.

Rook, D. W. (2004) ‘The Buying Impulse’, The journal of Consumer Research.

Roslow, S., Li, T. & Nicholls, J. A. . (2008) ‘Impact of situational variables and
demographic attributes in two seasons on purchase behaviour’, European
Journal of Marketing, 34(9/10), pp. 1167–1180. doi:
10.1108/03090560010342548.

Roy, A. (2018) ‘The Influence of Store Atmospherics on Consumers ’ Impulse

Buying : A study on Organized Retail Stores in Kolkata’, IMS
Management Journal, (0975), pp. 1–13.

Saad, M. & Metawie, M. (2015) ‘Store Environment , Personality Factors and

Impulse Buying Behavior in Egypt : The Mediating roles of Shop
Enjoyment and Impulse Buying Tendencies’, Journal of Business and
Management Sciences, 3(2), pp. 69–77. doi: 10.12691/jbms-3-2-3.

Saraneva, A. & Sääksjärvi, M. (2009) ‘Young compulsive buyers and the

emotional roller-coaster in shopping’, Young Consumers. doi:
10.1108/17473610810879657.

Sarstedt M., Ringle C.M., & Hair J.F. 2017. Partial Least Square Structural
Equation Modeling. Dalam : Homburg C., Klarmann M., Vomberg A.
(eds) Handbook of Marketing Research. Springer,

Sari, A. eka (2014) ‘Analisis faktor yang mempengaruhi pembelian spontan’,

Sains Pemasaran Indonesia, 8, pp. 55–73.

Shukla, P. (2010) ‘Status consumption in cross-national context: Socio-

psychological, brand and situational antecedents’, International
Marketing Review, 27(1), pp. 108–129. doi:
10.1108/02651331011020429.

Simon, E. & Dissertation, J. (2013) ‘Levels of Data Measurement and Likert-type

Scales’, dissertation recipes.

Singh, S. C. & Tandon, P. J. K. (2016) ‘Impact of Behavioural and Situational

Variables on Impulse Buying Behaviour of the Consumers in the Malls of
 22

Jaipur City’, International Journal of Engineering and Management

Research, (3), pp. 581–584.

Song, H. G. & Koo, C. (2015) ‘Impulsive Buying Behavior of Restaurant

Products in Social Commerce : A Role of Serendipity and Scarcity
Message In Social Commerce : A Role Of Serendipity And’, Pacific Asia
Conference on Information Systems (PACIS) 2015 proceedings.

Su, C.-S. & Lu, P.-H. (2018) ‘A study of the factors influencing customers’
impulse buying behavior in restaurants’, Advances in Hospitality and
Tourism Research (AHTR), 9100, pp. 47–67. doi: 10.30519/ahtr.421377.

Sugiyono (2014) ‘Teknik Pengumpulan Data’, Metode Penelitian Kuantitatif,

Kualitatif dan R&D, p. 137. doi: 10.3354/dao02420.

Suharto, G. P. & Suryoko, D. S. (2017) ‘Pengaruh Gaya Hidup, Suasana Toko

Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Giggle Box
Cafe & Resto Semarang’, Jurnal Ilmu Administrasi Bisnis, (024).

Sun, T. R. & Yazdanifard, R. (2015) ‘The Review of Physical Store Factors That
Influence Impulsive Buying Behavior’, International Journal of
Management, Accounting and Economics, 2(29), pp. 1048–1054.
Available at: www.ijmae.com.

Tahir islam, Zaryab Sheikh, zahid Hameed, Ikram Ullah Khan, R. I. A. & Article
(2014) ‘Social Comparison, Materialism, and Compulsive Buying Based
on Stimulus-Response- Model: A Comparative Study among Adolescents
and Young Adults’, Emerald Publishing Limited. doi:
http://dx.doi.org/10.1108/MRR-09-2015-0216.

Tangsupwattana, W. & Liu, X. (2018) ‘Effect of emotional experience on

symbolic consumption in Generation Y consumers’, Marketing
Intelligence & Planning. doi: 10.1108/MIP-11-2017-0316.

Tsarenko, Y. & Strizhakova, Y. (2013) ‘Coping with service failures: The role of
emotional intelligence, self-efficacy and intention to complain’, European
Journal of Marketing, 47(1), pp. 71–92. doi:
10.1108/03090561311285466.
 23

Tshabalala, Z. sibusisiwe (2016) The Influence of consumer decision-making

styles on impulsive and careless buying of eco-friendly products, Ммит.
University of the Witwatersrand.

Verplanken, B. & Sato, A. (2011) ‘The Psychology of Impulse Buying : An

Integrative Self-Regulation Approach’, Springer Science+Business
Media, pp. 197–210. doi: 10.1007/s10603-011-9158-5.

Wakefield, K. L. & Bush, V. D. (1998) ‘Promoting leisure services: Economic

and emotional aspects of consumer response’, Journal of Services
Marketing, 12(3), pp. 209–222. doi: 10.1108/08876049810219520.

Wang, C. H. & Ha, S. (2011) ‘Store attributes influencing relationship marketing:

A study of department stores’, Journal of Fashion Marketing and
Management, 15(3), pp. 326–344. doi: 10.1108/13612021111151923.

Wierzbicka, A. (1992) ‘Defining emotion concepts’, Cognitive Science, 16(4), pp.

539–581. doi: 10.1016/0364-0213(92)90031-O.

Yamin, M. (2016) Teknik Pengumpulan Data Dalam Penelitian, pp. 1–14.

Yang, D.-J., Huang, K. C. & Feng, X. F. (2011) ‘A Study of the Factors that
Affect the Impulsive Cosmetics Buying of Female Consumers in
Kaohsiung’, International Journal of Business and Social Science, 2(24),
pp. 275–283. doi: 10.5897/AJBM11.2187.

Yusup, F. (2018) ‘Uji Validitas Dan Reliabilitas’, Jurnal Tarbiyah: Jurnal Ilmiah
Kependidikan, 7(1), pp. 17–23.

Zhuang, G. (2006) ‘Impacts of situational factors on buying decisions in shopping

malls: An empirical study with multinational data’, European Journal of
Marketing, 40(1–2), pp. 17–43. doi: 10.1108/03090560610637293.
Zimmerman, J. (2012) ‘Using the S-O-R model to understand the impact of
website attributes on the online shopping experience’, ProQuest
Dissertations and Theses, p. 108. Available at:
http://search.proquest.com/docview/1334932873?accountid=51189.