(apa)Konten

Antikorupsi
yang Ideal di
LPPL

Aries Widojoko
Praktisi/Konsultan Radio
Dir. LPPL Radio Suara Sidoarjo
Dir. Eksekutif Persatuan Radio TV Publik Daerah Indonesia
Wakil Ketua Asosiasi LPPL Radio Jawa Timur
Faktor Kesuksesan RADIO :
01 Announcer Driven

02 Program Driven

03 Listeners (Audiences) Driven

04 Station Driven
 MULTI KREATIF

PROGRAM KREATIF
...........................................................................
................................................................................
1 PENYIAR KREATIF
...........................................................................
................................................................................
...............................................................................
..................................................................................
2 ...............................................................................
..................................................................................

COMMUNITY DEVELOPMENT
...........................................................................
................................................................................
3 ADAPTASI & INOVASI TEKNOLOGI
...........................................................................
................................................................................
...............................................................................
..................................................................................
4 ...............................................................................
..................................................................................

5 INTEGRATED MARKETING
COMMUNICATION
...........................................................................
................................................................................
...............................................................................
..................................................................................
Persepsi VS Ekspektasi
Tiap konten siaran akan melibatkan
berbagai pihak yang bisa
mempunyai Persepsi dan atau
Espektasi yang berbeda-beda :

RADIO (PRODUSEN)

PENDENGAR/FANS (KONSUMEN RADIO)

KLIEN (PEMANFAAT HASIL PRODUK)

REGULATOR
 diantara
KARAKTERISTIK
RADIO YANG
KHAS
LOKAL

IMAJINATIF

CEPAT

PERSONAL
 FUNGSI SIARAN RADIO

To Inform To Entertain

To Educate To Influence

To Inform To Educate
............................................................................................................... ..............................................................................................................
............................................................................................................. ........................................................................................................

To Entertain To Influence
.............................................................................................................. ..............................................................................................................
.......................................................................................................... ........................................................................................................
 Responsibility* & Profitability
*) :
Kritis & Waspada
TARGET Turut berperan
Tanggung jawab Sosial & Lingkungan
HASIL RADIO Tenggangrasa
Nasionalisme
Demokrasi & Madani
Keseimbangan
PRINSIP DASAR LPPL
MEMBERI PELAYANAN PADA SELURUH
01 MASYARAKAT

KONTEN SIARAN HARUS BERBEDA

02 DENGAN LPS

MENJAGA NILAI-NILAI KEBANGSAAN,

03 BUDAYA DAN IDENTITAS

04 MEMPERHATIKAN MINORITAS

05 PUNYA PROGRAM BERKUALITAS TINGGI

“ pertandingan Sepak Bola di lapangan Bulutangkis”
01 UNDANG-UNDANG PENYIARAN 04 ETIKA PARIWARA INDONESIA

02 PEDOMAN PERILAKU 05 ‘LOCAL WISDOM’

PENYIARAN (P3) & STANDAR
PROGRAM SIARAN (SPS)

03 KODE ETIK JURNALISTIK 06 PERATURAN DAERAH

 Alternatif format
konten Antikorupsi
PROGRAM
INFORMASI
BERITA – INFORMASI - REPORTASE
di siaran LPPL
PROGRAM
PROGRAM EKSPRESI OPINI – IDE WARGA - FOXPOP
PENYULUHAN - LITERASI
PERSUASI PUBLIK

PROGRAM PROGRAM
INTERVIEW – OBROLAN - TALKSHOW RENUNGAN KASUS DLL
DIALOG KONTEMPLASI

PROGRAM
PROGRAM TANYA JAWAB INTERAKTIF HIBURAN KUIS – SANDIWARA – LAGU TEMATIS
KONSULTASI TEMATIS

PROGRAM
SPOT – ILM - ADLIBS
INSERTION
 Produksi
PSA / ILM
Prinsip VISIBILITY
[ Apa manfaat, guna dan keunggulan ]

Prinsip IDENTITY
[ Ada indentitas yang jelas dan pasti ]

Prinsip PROMISE
[ Janji / pesan yang dibuktikan
 Syarat PSA / ILM yang baik

CONVICTION
Mampu meyakinkan

DESIRE
Menumbuhkan
keinginan

INTEREST
Diminati khalayak

ATTENTION
Menarik perhatian
K e m a s a n

DURASI TIPE FORMAT

PSA / ILM PSA / ILM
 30 DETIK  MONOLOG
 60 DETIK  DIALOG
 DRAMATISASI
 MUSIKAL
“ musuh terberat Radio adalah merasa banyak fans dan acara
yang sudah menarik, padahal Radio adalah industri kreatif
yang terus berkembang dan berevolusi teknologi “. (AW)