ANGGOTA KELOMPOK
1. Muhammad Azzaky Rahmawan 1702121792
2. Muhammad Ridho Nugraha 1702114900
3. Nur Aini 1702121797
4. Ami Yuiatmi Syaddyah 1702121706
KEKUATAN SOSIOKULTURAL
BAB 5
Kebudayaan pada dasarnya merupakan keseluruhan kepercayaan, aturan, teknik, lembaga, dan
artefak ciptaan manusia yang mencirikan populasi manusia. Kebudayaan terdiri atas pola-pola yang dipelajari
mengenai perilaku yang umm bagi anggota dari masyarakat tertentu, yaitu gaya hidup yang unik dari suatu
PENGERTIAN
Karena masyarakat terdiri atas orang-orang dan budayanya, maka sebenarnya hamper tidak mungkin
membicarakan salah satu tanpa mengacu kepada yang lain. Para antropolog sering kali menggunakan istilah
yang dapat digunakan secara bergantian atau menggabungkannya menjadi satu kata yakni sosiokultural.
• Budaya Mempengaruhi Semua Proses Bisnis :
PENGERTIAN
1. Dalam pemasaran, beraneka ragam sikap dan nilai menghambat banyak perusahaan untuk menggunakan bauran
BUDAYA
pemasaran yang sama di semua pasar. Misalnya P&G pada saat memperkenalkan deterjen Cheer di Jepang.
2. Dalam manajemen sumber daya manusia, budaya nasional juga merupakan kunci penentu untuk mengevaluasi para
manajer. Contohnya kriteria pemilihan dah promosi ara eksekutif berbeda beda pada setiap negara.
3. Permasalahan personalia dapat muncul sebagai akibat dari perbedaan sikap terhadap penguasa, yang merupakan variabel
sosiokultural yang lain. Contohnya anggapan manajer seperti apa di berbeda negara
4. Para manajer produksi memnemukan bahwa sikap terhadap perubahan dapat berpengaruh serius terhadap penerimaan
metode produksi baru.
Estetika
Estetika berkaitan dengan rasa keindahan, budaya dan selera yang baik dan dilengkapkan dalam seni, drama,
SOSIOKULTURAL music, cerita rakyat dan tari-tariannya Seperti di Indonesia setiap masyarakatnya memiliki nilai estetika sendiri. Nilai
estetika ini perlu dipahami dalam segala peran, agar pesan yang akan kita sampaikan dapat mencapai tujuan dan
efektif. Misalkan di beberapa wilayah dan bersifat kedaerah, setiap akan membangu bagunan jenis apa sajA harus
KOMPNEN
meletakan janur kuning dan buah – buahan, sebagai symbol yang arti disetiap derah berbeda. Tetapi di kota besar
seperti Jakarta jarang mungkin tidak terlihat masyarakatnya menggunakan cara tersebut (Cateora).
Setiap budaya memiliki seperangkat sikap-sikap dan kepercayaan yang mempengaruhi hampir seluruh perilaku
manusia dan membantu membawa ketertiban kepada masyarakat dan individu-individunya. Sistem keyakinan ini akan
mempengaruhi dalam kebiasaan, bagaimana memandang hidup dan kehidupan, cara mereka berkonsumsi, sampai
dengan cara bagaimana berkomunikasi(Cateora). Semakin bannyak yang dapat dipelajari para manajer tentang sikap-
sikap kunci tertentu, semakin siap mereka untuk memahami mengapa orang-orang berperilaku seperti yang telah
diperbuat, utamanya ketika reaksi-reaksi mereka berbeda dari harapan yang telah dipelajari para manajer itu dalam
berurusan dengan masyarakatnya sendiri.
SOSIOKULTURAL
Beberapa sikap yang sangat penting bagi para pelaku bisnis adalah :
KOMPNEN
- Tenggat Waktu
- Gengsi Pekerjaan
- Ide Baru
Agama
Agama, suatu komponen kebudayaan yang penting, bertanggung jawab atas banyak dari sikap kepercayaan yang
SOSIOKULTURAL mempengaruhi perilaku manusia. Suatu pengetahuan mengenai prinsip-prinsip dasar dari beberapa agama besar akan
memberikan pemahaman yang yang lebih baik mengapa sikap ornag-orang begitu jauh berbeda dari satu negara kenegara
lain. Etika kerja Protestan dan Konfusius adalah untuk memuliakan Tuhan dengan bekerja keras dan mempraktikkan
KOMPNEN
prinsip-prinsip.
Kebudayaan Material
Kebudayaan material merujuk kepada semua obyek buatan manusia dan berhubungan dengan bagaimana orang
membuat benda-benda (teknologi) dan siapa membuat apa dan mengapa (ilmu ekonomi). Teknologi suatu masyarakat
adalah bauran pengetahuan yang dapat digunakan yang diterapkan masyarakat kepada pencapaian tujuan-tujuan ekonomi
dan budaya. Dualisme teknologi adalah teknologi maju dan teknologi primitive dalam system produksi yang digunakan
secara berdampingan. Teknologi tepat guna adalah teknologi (maju,menengah atau primitive) yang paling cocok dengan
masyarakat yang menggunakannya. Efek boomerang. Apabila teknologi yang dijual kepada perusahaan dinegara lain
untuk memproduksi barnag-barang yang menyaingi barang-barang dari penjual teknologi itu. Kebudayaan nonmaterial
adalah ciptaan-ciptaan abstrak yang diwariskan dari generasi ke generasi, misalnya berupa dongeng, cerita rakyat, dan
lagu atau tarian tradisional(Cateora).
Pendidikan
Meskipun pendidikan dalam anti yang paling luas dapat dianggap sebagai bagian dari proses belajar yang
SOSIOKULTURAL memperlengkapi seorang individu untuk mengambil peranannya di dalam masyarakat dewasa, hampir setiap orang
menyamakan pendidikan dengan sekolah formal.
1. Ukuran Pendidikan
KOMPNEN
2. Bauran Pendidikan
3. Brain Drain
5. Pendidikan Wanita
Bahasa
Perbedaan budaya yang paling kelihatan bagi para pendatang baru dalam bisnis internasional adalah cara
berkomunikasi. Perbedaan dalam bahasa percakapan sudah dapat dilihat, dan setelah berada beberapa saat dalam budaya
baru itu, menjadi jelaslah bahwa ada juga variasi dalam bahasa yang baik diucapkan (sikap dan adat kebiasaan). bahasa
KOMPNEN
SOSIOKULTURAL
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