Advocacygizicen
Advocacygizicen
Informasi menarik
dan penting
Contoh ….
Besarnya masalah gizi
Konsekuensi malnutrisi
Kebijakan yang
diperlukan
Intervensi dengan
keutungannya
Kapasitas pemerintah
atau kelompok dlm
intervensi
Why use advocacy?
Untuk mencapai perubahan yg luas dan
berkelanjutan
untuk menciptakan dampak yang lebih besar
daripada yang mungkin dilakukan oleh grass root
saja
untuk mencoba membuat dampak program lebih
berkelanjutan
untuk membela masyarakat dan program dari
perubahan kebijakan yang merugikan masyarakat
CARA BERBEDA MELIHAT
PEMBANGUNAN
25 22.3 22.4
19.5 19.1
20
15 12.9 11.9
10 7.1
5 3.6
0
0-13 14-26 27-39 40-52
Incidence of diarrhoeal illness by age in weeks
Bottle-fed Breastfed
Emotional appeal …
Menyentak perasaan: positive feelings
of loving, caring, sharing, and joy
Menimbulkan perasaan bersalah,
malu, bahaya berapa bayi sudah disesatkan
dengan susu formula
Contoh unicef:
Imagine a day without water. All day.. everyday
..eight yo Nonoy walk miles for portable water
A hundred of children who went to bed ….hungry
Moral appeal …
Menimbulkan rasa keadilan
Contoh:
Makan tidur
di hotel sehari Rp 1jt
=
Makan 65 anak
gizi buruk
Motivational appeal . . .
Menyentuh emosi tk >> tinggi
spt Tuhan dan negara
Caring for the child’s nutrition is
caring for the country’s tomorrow
McDermont,
Mengapa sso menerima advocacy??
Advocacy by example
Advocacy by pride
Advocacy by competition
Advocacy by fear
Advocacy by embarrassment
Advocacy by greed
Advocacy by ethics
Advocacy by social responsibility
Advocacy by intermediate achievement
Design
Mempertimbangkan …
Coverage
Frequency
Availability
Accessibility
Carrying capacity
Affordability
Cost
Cost effectiveness
Direction
Cultural fit
Appropriateness to message appeal
To characteristics of target audience
Evaluation
Determine if the desired behavior
was realize
The effective nutrition
advocate ….
Komunikasi persuasi ??
Skilled in
planning
organizing
implementing
monitoring n evaluation
communiction
Possesses the following attributes..
Accountable Has a sense of urgency
Anticipatory Humble
Consensus seeker Open
Creative Productive
Credible Quality oriented
Decisive Responsible
Dependable Self confidence
Emphatic Sensitive
Futuristic Stewardship
transparent Tenacious
Guideline for effective advocate...