DAFTAR ISI

HALAMAN JUDUL.....................................................................................................i
HALAMAN PERNYATAAN ORISINALITAS.........................................................ii
HALAMAN PERSETUJUAN/PENGESAHAN......................................................iii
KATA PENGANTAR..................................................................................................iv
HALAMAN PERNYATAAN PERSETJUAN PUBLIKASI....................................v
ABSTRAK...................................................................................................................vi
ABSTRACT................................................................................................................vii
DAFTAR ISI..............................................................................................................viii
DAFTAR TABEL........................................................................................................ix
DAFTAR GAMBAR....................................................................................................x
DAFTAR LAMPIRAN...............................................................................................xi
BAB I PENDAHULUAN
1.1 Latar Belakang Masalah...........................................................................................1
1.2 Rumusan Masalah....................................................................................................1
1.3 Tujuan Penelitian......................................................................................................1
1.4 Manfaat Penelitian....................................................................................................1
1.4.1 Manfaat Teoritis.................................................................................................2
1.4.2 Manfaat Praktis..................................................................................................2
BAB II KERANGKA PEMIKIRAN
2.1 Tinjauan Pustaka Terhadap Penelitian Selanjutnya..................................................1
2.2 Tinjauan Pustaka Terkait Kerangka Pemikiran........................................................1
2.2.1 Semiotika...........................................................................................................2
a) Tanda dan Makna Denotatif..............................................................................2
b) Tanda dan Makna Konotatif.............................................................................2
c) Mitos.................................................................................................................2
2.2.2 Iklan...................................................................................................................2
2.2.3 Iklan Sebagai Kumpulan Data...........................................................................2
2.2.4 Representasi.......................................................................................................2
2.2.5 Gaya Hidup........................................................................................................2

2.2.6 Iklan Sebagai Simbolisasi Gaya Hidup..............................................................2

2.2.7 Iklan Sebagai Kumpulan Data...........................................................................2
2.2.4 Kerangka Pemikiran tentang Representasi Gaya Hidup dalam Iklan................2
BAB III METODE PENELITIAN
3.1 Pendekatan Penelitian..............................................................................................1
3.2 Objek Penelitian.......................................................................................................1
3.3 Sumber Data dan Tekhnik Pengumpulan Data.........................................................1
3.3.1 Data Primer........................................................................................................2
3.3.2 Sekunder............................................................................................................2
3.4 Definisi Konseptual dan Operasionalisasi Konsep..................................................1
3.5 Teknik Analisis Data................................................................................................1
3.6 Teknik Pengujian Keabsahan Data...........................................................................1
3.7 Keterbatasan Penelitian............................................................................................1
BAB IV HASIL PENELITIAN DAN PEMBAHASAN
4.1 Profil Brand X..........................................................................................................1
4.1.1 Sejarah................................................................................................................2
4.1.2 Visi Misi.............................................................................................................2
4.1.3 Unit Bisnis.........................................................................................................2
4.1.4 Varian.................................................................................................................2
4.1.5 Brand X..............................................................................................................2
4.2 Hasil Penelitian........................................................................................................1
4.2.1 Deskripsi Adegan Iklan blab la bla....................................................................2
4.2.2 Lingkup Mikro Iklan blab la bla........................................................................2
4.2.3 Lingkup Meso Iklan blab la bla.........................................................................2
4.2.4 Lingkup Makro Iklan bla bla bla.......................................................................2
4.3 Analisis Semiotika Iklan Brand X versi Y...............................................................1
4.3.1 Analisis Makna Denotatif..................................................................................2
a) Analisis Makna Denotatif Tanda Verbal...........................................................2
b) Analisis Makna Denotatif Tanda NonVerbal....................................................2
c) Makna Sistem Tanda Denotatif.........................................................................2
4.3.2 Analisis Makna Konotatif..................................................................................2
a) Analisis Makna Konotatif Tanda Verbal...........................................................2

b) Analisis Makna Konotatif Tanda NonVerbal....................................................2

c) Makna Sistem Tanda Konotatif........................................................................2
4.3.3 Representasi blab la bla dalam blab la bla versi blab la bla ..............................2
BAB V PENUTUP
5.1 Simpulan...................................................................................................................1
5.2 Saran.........................................................................................................................1
5.2.1 Saran Akademis.................................................................................................2
5.2.2 Saran Praktis......................................................................................................2
DAFTAR PUSTAKA ....................................................................................................1
LAMPIRAN-LAMPIRAN.............................................................................................1