DAFTAR ISI

KATA PENGANTAR.........................................................................................
DAFTAR ISI....................................................................................................
BAB I PENDAHULUAN....................................................................................
1.1Latar Belakang................................................................................
1.2Rumusan Masalah...........................................................................
1.3Tujuan..............................................................................................
BAB II LANDASAN TEORI...............................................................................
2.1 Teori.............................................................................................
2.1.1 Pasar Bisnis........................................................................
2.1.2 Teori Strategi pasar yang digerakankonsumen...................
2.1.2.1 Segmentasi
2.1.2.2 Target pasar
2.1.2.3 Diferensiasi
2.1.2.4 Positioning
2.1.3 Persaingan..........................................................................
BAB III Pembahasan......................................................................................
3.1 Pasar bisnis................................................................................
3.1.1 Sifat Permintaan.................................................................
3.1.2 Tahap tahap dalam proses pembelian................................
3.1.3 E-Procurement............................................................

3.1.4 Kelebihan & Keuntungan E-Procurement....................

3.2 Teori Strategi pasar yang dikendalikan konsumen.....................
3.2.1. Segmentasi................................................................
3.2.2. Target pasar...............................................................
3.2.3 Diferensiasi..................................................................
3.2.4 Positioning...................................................................
3.3 Persaingan.................................................................................
3.3.1 Strategi menghadapi persaingan................................
3.3.2 Memilih pesaing perusahaan.......................................
BAB IV PENUTUP
4.1 Kesimpulan...............................................................................
4.2 Saran........................................................................................
DAFTAR PUSTAKA