Daftar Isi

Bab I. Ringkasan Eksekutif..........................................................................1

Bab II.Profil Perusahaan................................................................................2
A. Data Perusahaan.......................................................................................2
B. Data Pengusaha........................................................................................2
C. Visi & Misi Perusahaan ..........................................................................2
D. Motto Usaha.............................................................................................2
E. Struktur Organisasi & Job Description ...................................................2
F. Alasan Pemilihan Bisnis .........................................................................3
Bab III. Analisis Pemasaran...........................................................................5
A.
B.
C.
D.

Product (Produk)......................................................................................5
Place (Lokasi/Distribusi).........................................................................5
Price (Harga)............................................................................................5
Promotion (Promosi)................................................................................6

Bab IV. Rencana Dan Strategi.......................................................................7

A. Strategi Pemasaran...................................................................................7
B. Analisa Pasar............................................................................................7
C. Rencana Pengembangan Pasar.................................................................8
BAB V. Analisa SWOT..................................................................................9
A. Strenghts (Kekuatan)................................................................................9
B. Weaknesses (Kelemahan).........................................................................9
C. Opportunities (Peluang) ..........................................................................9

D. Threats (Ancaman) .................................................................................9

BAB VI. Analisa Keuangan...........................................................................10
A. Analisa Biaya Usaha................................................................................10
B. Uji Kelayakan Usaha...............................................................................12
C. Kesimpulan .............................................................................................12
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