DAFTAR ISI

Daftar Isi................................................................................................. i

Kata Pengantar ...................................................................................... ii

BAB I PENDAHULUAN
A. Latar Belakang ............................................................................. 1
B. Tujuan .......................................................................................... 1
C. Permasalahan................................................................................ 2
BAB II PEMBAHASAN
A. Pengertian Wirausaha................................................................... 3
B. Definisi Bidan Praktek Swasta ..................................................... 3
C. Tujuan BPS .................................................................................. 3
D. Langkah yang dilakukan dalam Pengembangan Usaha ............... 4
E. Kewirausaan dan Networkin ........................................................ 6
F. Sasaran ......................................................................................... 6
G. Strategi ......................................................................................... 7
H. Kendala yang dihadapi BPS ......................................................... 8
BAB III PENUTUP
A. Kesimpulan .................................................................................. 9
B. Saran ............................................................................................. 9
BAB IV CONTOH PROPOSAL
BAB I PENDAHULUAN
A. Latar Belakang .................................................................. 11
B. Tujuan ............................................................................... 12
C. Visi .................................................................................... 12
D. Misi ................................................................................... 12
BAB II RENCANA PEMASARAN
A. Ruang Lingkup Rencana Pemasaran ................................. 12
B. Konsep AIDA+S ............................................................... 12
C. Komponen Marketing Consept ......................................... 16

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 D. Strategi Pemasaran ............................................................ 16
E. Marketing Mix (Bauran Pasar).......................................... 17
F. Pengembangan produk ...................................................... 18
G. Marketing Intelegent ......................................................... 18
H. Analisa SWOT .................................................................. 18
BAB III RENCANA PRODUKSI
A. Sumber Dana ..................................................................... 20
B. Sumber Daya Manusia ...................................................... 20
C. Biaya Produksi dan Pendapatan ........................................ 20
BAB IV PENUTUP
A. Kesimpulan ....................................................................... 23
B. Saran .................................................................................. 23
DAFTAR PUSTAKA