DAFTAR ISI

HALAMAN JUDUL ……………………………………………………………………

KATA PENGANTAR………………………………………………………………………

DAFTAR ISI……………………………………………………………………………

BAB I PENDAHULUAN………………………………………………………………

BAB II PEMBAHASAN ……………………………………………………………...

A. Cakupan Perencanaan Bisnis ……………………………………………………

1. . Ringkasan Eksekutif……………………………………………………
2. Latar Belakang Perusahaan ……………………………………………..
3. Produk dan jasa yang diberikan oleh perusahaan ……………………….
4. Kondisi Pasar, Tempat serta Strategi Pemasaran………………………..
5. Rencana Pemasaran……………………………………………………..
B. Analisis Keunggulan Bersaing............................................................................
a. strategi pemasaran.......................................................................................
C. Analisis Kinerja Perusahaan ................................................................................
1. Laporan Keuangan PT GGRM Tbk...............................................................
a. Laporan Neraca saldo...............................................................................
b. Laporan Laba Rugi..................................................................................
2. Rasio..............................................................................................................
1 Rasio Likuiditas (Liquidity Ratio)..........................................................
2 Rasio Cepat (Quick Ratio)......................................................................
3 Rasio Kas (Cash Ratio)...........................................................................
4
Rasio Solvabilitas (Levarage) ................................................................
 Debt to Asset Ratio (Debt Ratio).................................................
 Debt to Equity Ratio....................................................................
5 Rasio Aktivitas (Activity Ratio) .............................................................
 Perputaran Persediaan (Inventory Turnover) .............................
 Perputaran Aktiva Tetap (Fixed Asset Turnover).......................
6. Rasio Profitabilitas .............................................................................
 Rasio Profit (Profit Margin of Sales)...........................................
 Hasil Pengembalian Ekuitas (Return of Equity) ........................
BAB III PENUTUP.......................................................................................................
Kesimpulan ............................................................................................

DAFTAR PUSTAKA .......................................................................................................

 DAFTAR PUSTAKA

https://www.google.com/amp/s/helloitzmesl.wordpress.com/2012/10/17/tugas-mandiri-ksi-
2/amp/

https://ardiana05.blogspot.com/2014/12tugas-pengantar-bisnis-pemasaran.html?m=1

https://www.slideshare.net/mobile/tarymarthen/makalah-manajemen-pemasaran-studi-kasus-
marketing-mix-pt-gudang-garam-jiantari-c-301-09-013

https://fitrirachmad.mhs.narotama.ac.id/2014/04/30/tugas-uts-manajemen-strategik/

https://www.google.com/amp/s/fajriparadista.wordpress.com/2013/06/25/tugas-manajemen-
strategik/amp/