DAFTAR ISI

Halaman
DAFTAR ISI….. ............................................................................................. i
DAFTAR TABEL….. .................................................................................... ii
DAFTAR TABEL….. .................................................................................... iii

BAB I PENDAHULUAN
1.1 Latar Belakang Masalah ....................................................................... 1
1.2 Rumusan Masalah ................................................................................ 5
1.3 Tujuan Penelitian ................................................................................. 6
1.4 Manfaat Penelitian ............................................................................... 6
BAB II LANDASAN TEORI
2.1 Keputusan Pembelian ........................................................................... 7
2.2 Lokasi .................................................................................................. 11
2.3 Promosi................................................................................................. 14
2.4 Penelitian yang Terdahulu .................................................................... 18
2.5 Kerangka Konseptual ........................................................................... 19
2.6 Hipotesis Penelitian .............................................................................. 20
BAB III METODE PENELITIAN
3.1 Jenis Penelitian ..................................................................................... 21
3.2 Tempat dan Waktu Penelitian .............................................................. 21
3.3 Populasi dan Sampel ............................................................................ 21
3.4 Jenis Data Penelitian ............................................................................ 22
3.5 Variabel Penelitian ............................................................................... 23
3.6 Defenisi Operasional Variabel ............................................................. 23
3.7 Teknik Pengumpulan Data ................................................................... 24
3.8 Instrumen Penelitian ............................................................................. 25
3.9 Uji Coba Instrumen Penelitian ............................................................. 26
3.10Teknik Analisis Data ............................................................................ 27
DAFTAR PUSTAKA ..................................................................................... 33

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 DAFTAR TABEL

Tabel 1.1. Omzet Penjualan Toko Khanza Fashion dari Tahun 2016-2018 .... 4

Tabel 2.1. Penelitian yang terdahulu ................................................................ 18

Tabel 3.1. Defenisi Operasional Variabel ........................................................ 24

Tabel 3.2. Skor Alternatif Jawaban Instrumen................................................. 25

Tabel 3.3. Tabel Interpretasi Nilai r ................................................................. 27

Tabel 3.4 Persentase Skor dan Kriteria Tanggapan Responden ...................... 29

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 DAFTAR GAMBAR

Gambar 2.1 Kerangka Konseptual pengaruh Lokasi dan Promosi Terhadap

Keputusan Pembelian Konsumen Toko Khanza Fashion ........... 20

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