DAFTAR ISI

Halaman
LEMBAR PERSETUJUAN ......................................................................... ii
LEMBAR PENGESAHAN .......................................................................... iii
LEMBAR HAK ATAS KEKAYAAN INTELEKTUAL ........................... iv
LEMBAR PERNYATAAN ........................................................................... v
LEMBAR PERSEMBAHAN ........................................................................ vi
ABSTRAK ...................................................................................................... vii
ABSTRACT ..................................................................................................... viii
KATA PENGANTAR ................................................................................... ix
DAFTAR ISI .................................................................................................. xii
DAFTAR GAMBAR ..................................................................................... xv
DAFTAR TABEL .......................................................................................... xvi
DAFTAR LAMPIRAN .................................................................................. xvii
DAFTAR SINGKATAN ............................................................................... xviii
BAB I PENDAHULUAN .......................................................................... 1
1.1 Latar Belakang ....................................................................... 1
1.2 Rumusan Masalah .................................................................. 5
1.3 Batasan Masalah .................................................................... 5
1.4 Tujuan Penelitian ................................................................... 5
1.5 Manfaat Penelitian ................................................................. 5
1.6 Sistematika Penulisan ............................................................ 6
BAB II LANDASAN TEORI ..................................................................... 7
2.1 Pengertian Internet ................................................................. 7
2.2 Pengertian Website ................................................................. 7
2.3 Fungsi Website........................................................................ 8
2.4 Konsep Kualitas Website........................................................ 8
2.5 WebQual................................................................................. 9
2.6 IPA (Importance Performance Analyst) ................................ 12
2.7 SPSS ..................................................................................... 15
2.8 Microsoft Excel....................................................................... 15

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 2.9 Populasi dan Sampel............................................................... 16
2.10 Profil STIFAR Riau................................................................ 17
2.10.1 Sejarah......................................................................... 17
2.10.2 Visi – Misi................................................................... 18
2.10.3 Struktur Organisasi..................................................... 18
BAB III METODOLOGI PENELITIAN .................................................. 19
3.1 Metodologi Penelitian............................................................. 19
3.1.1 Menentukan Topik........................................................ 20
3.1.2 Menentukan Objek........................................................ 20
3.2 Tahap Perencanaan................................................................. 20
3.2.1 Identifikasi Masalah...................................................... 20
3.2.2 Menentukan Data yang Dibutuhkan.............................. 20
3.2.3 Menentukan Teknik Pengumpulan Data....................... 21
3.2.4 Menentukan Responden................................................ 21
3.3 Tahap Pengumpulan Data....................................................... 22
3.3.1 Studi Pustaka................................................................ 22
3.3.2 Observasi...................................................................... 22
3.3.3 Wawancara................................................................... 22
3.3.4 Pembuatan Kuisioner.................................................... 22
3.3.5 Penyebaran Kuisioner................................................... 23
3.4 Tahap Evaluasi dan Hasil....................................................... 23
3.4.1 Uji Reliabilitas dan Validitas........................................ 23
3.4.2 Analisa Hasil Kuisioner Menggunakan IPA................. 23
3.5 Tahap Dokumentasi ............................................................... 24
BAB IV ANALISA DAN PERANCANGAN ............................................. 25
4.1 Analisa Kondisi Website Saat Ini .......................................... 25
4.2 Hasil Analis............................................................................ 27
4.2.1 Pemilihan Variabel WebQual........................................ 27
4.2.2 Kuisioner........................................................................ 28
4.2.3 Deskripsi Karakteristik Responden............................... 30
4.2.4 Hasil Analisis Demografis............................................. 31

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 4.2.5 Uji Validitas, Uji Reliabilitas dan Uji Paired Sample
t-Test............................................................................ 33
4.2.5.1 Uji Validitas..................................................... 33
4.2.5.2 Uji Reliabilitas................................................. 35
4.2.5.3 Uji Paired Sample t-Test................................. 38
4.2.6 Hasil Pengolahan Data................................................... 40
4.2.6.1 Analisis Kesenjangan(Gap Analyst)................ 40
4.2.6.2 Analisa Tingkat Kesesuaian............................ 42
4.2.6.3 Importance Performance Analyst.................... 44
4.3 Interprestasi Hasil dan Pembahasan....................................... 46
4.3.1 Analisis Data Demografis............................................. 46
4.3.2 Hasil Uji Reliabilitas, Validitas dan Paired Sample
t-Test.............................................................................. 49
4.3.3 Pengolahan Data............................................................ 50
4.4 Rekomendasi........................................................................... 52
BAB VI PENUTUP ...................................................................................... 55
5.1 Kesimpulan............................................................................. 55
5.2 Saran....................................................................................... 56
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