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RANCANG BANGUN

CORPORATE IDENTITY PADA


PT. STARFISH BALI

ABSTRAK

Corporate Identity pada PT. Starfish Bali adalah sebuah sarana


pencitraan dan promosi dari PT. Starfish Bali, PT. Starfish Bali merupakan
perusahan yang bergerak di bidang pemurnian air (filter air). Semakin
ketatnya persaingan dalam industri pemurnian air, PT. Starfish Bali
membutuhkan sebuah dokumen pencitraan sebagai sebuah aturan dalam
menggunkan atribut brand sekaligus sebagai media promosi dan saran
menjalin kerjasama dengan konsumen. Metode yang digunakan dalam
pembuatan corporate identity ini adalah Multimedia Development Life
Cycle (MDLC). Produk yang dihasilkan berupa brand book, video
company profile dan website. Dari hasil pengujian blackbox semua fungsi
dinyatakan sesuai dan pengujian kuesioner mendapat nilai rata-rata 4,55
dengan persentase sebesar 90%, dengan kualifikasi sangat baik,
sehingga bisa dinyatakan corporate identity PT. Starfish Bali layak dipakai
dan dioperasikan sebagaimana mestinya

Kata Kunci : Corporate Identity, Brand, Website, Video dan Brand book.

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COMPANY IDENTITY DESIGN
AND DEVELOPMENT IN.
STARFISH BALI

ABSTRACT

Corporate Identity at PT. Starfish Bali is a means of imaging and


promotion from PT. Starfish Bali, PT. Starfish Bali is a company engaged
in water purification (water filter). The more intense competition in the
water purification industry, PT. Starfish Bali needs an imaging document
as a rule in using brand attributes as well as a media campaign and
advice to establish cooperation with consumers. The method used in
making this corporate identity is the Multimedia Development Life Cycle
(MDLC). The products produced are brand book, video company profile
and website. From the results of the blackbox testing all functions are
stated accordingly and testing the questionnaire gets an average value of
4.55 with a percentage of 90%, with very good qualifications, so that the
corporate identity of PT. Starfish Bali is worthy of being used and
operated as it should

Keywords: Company Identity, Brand, Website, Video and Brand Book.

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