Corporate Identity pada PT. Starfish Bali adalah sebuah sarana
pencitraan dan promosi dari PT. Starfish Bali, PT. Starfish Bali merupakan perusahan yang bergerak di bidang pemurnian air (filter air). Semakin ketatnya persaingan dalam industri pemurnian air, PT. Starfish Bali membutuhkan sebuah dokumen pencitraan sebagai sebuah aturan dalam menggunkan atribut brand sekaligus sebagai media promosi dan saran menjalin kerjasama dengan konsumen. Metode yang digunakan dalam pembuatan corporate identity ini adalah Multimedia Development Life Cycle (MDLC). Produk yang dihasilkan berupa brand book, video company profile dan website. Dari hasil pengujian blackbox semua fungsi dinyatakan sesuai dan pengujian kuesioner mendapat nilai rata-rata 4,55 dengan persentase sebesar 90%, dengan kualifikasi sangat baik, sehingga bisa dinyatakan corporate identity PT. Starfish Bali layak dipakai dan dioperasikan sebagaimana mestinya
Kata Kunci : Corporate Identity, Brand, Website, Video dan Brand book.
iv COMPANY IDENTITY DESIGN AND DEVELOPMENT IN. STARFISH BALI
ABSTRACT
Corporate Identity at PT. Starfish Bali is a means of imaging and
promotion from PT. Starfish Bali, PT. Starfish Bali is a company engaged in water purification (water filter). The more intense competition in the water purification industry, PT. Starfish Bali needs an imaging document as a rule in using brand attributes as well as a media campaign and advice to establish cooperation with consumers. The method used in making this corporate identity is the Multimedia Development Life Cycle (MDLC). The products produced are brand book, video company profile and website. From the results of the blackbox testing all functions are stated accordingly and testing the questionnaire gets an average value of 4.55 with a percentage of 90%, with very good qualifications, so that the corporate identity of PT. Starfish Bali is worthy of being used and operated as it should
Keywords: Company Identity, Brand, Website, Video and Brand Book.