DAFTAR ISI

Halaman

LEMBAR PENGESAHAN
KATA PENGANTAR ................................................................................... i
DAFTAR ISI ................................................................................................ iii
DAFTAR GAMBAR .................................................................................... v
DAFTAR TABEL ....................................................................................... vi
DAFTAR LAMPIRAN ............................................................................. viii

BAB I PENDAHULUAN
A. Latar Belakang ................................................................ 1
B. Tujuan PKL ..................................................................... 2
C. Manfaat PKL ................................................................... 2

BAB II PELAKSANAAN PRAKTEK KERJA LAPANGAN

A. Profil Perusahaan ............................................................. 4
1. Industri Tempat PKL ................................................ 5
2. Visi dan Misi Perusahaan ......................................... 8
3. Struktur Organisasi ................................................... 8
4. Profil Produk .......................................................... 10
B. Rencana Pemasaran ....................................................... 24
1. Analisa SWOT ....................................................... 24
2. Strategi Pemasaran ................................................. 28
3. Strategi Promosi ..................................................... 35
4. Distribusi Produk.................................................... 54
C. Pelaksanaan Strategi Pemasaran ................................... 58
1. Detailing ke dokter ................................................. 58
a. Join Visit......................................................... 58
b. Single Visit...................................................... 62

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 iv

2. Kunjungan ke Apotek ............................................. 66

3. Profil Rumah Sakit dan Klinik ............................... 67

BAB III PEMBAHASAN HASIL PKL

A. Kegiatan PKL ................................................................ 93
B. Kendala Yang Dihadapi ................................................ 94
C. Hasil Kegiatan PKL....................................................... 95

BAB IV PENUTUP
A. Kesimpulan .................................................................... 97
B. Saran .............................................................................. 97

DAFTAR PUSTAKA ................................................................................. 99

LAMPIRAN .............................................................................................. 101