PROPOSAL PROGRAM KREATIVITAS MAHASISWA

JUDUL

BIDANG KEGIATAN
PKM-KEWIRAUSAHAAN

Diusulkan Oleh:
Nama / NIM

Dosen Pembimbing
…………..

UNIVERSITAS NEGERI PADANG

PADANG
2020
Nama / NIM :
Mata Kuliah / Seksi :

DAFTAR ISI

DAFTAR ISI..............................................................................................................................................2
HALAMAN PENGESAHAN...................................................................................................................4
KATA PENGANTAR...............................................................................................................................5

BAB I. PENDAHULUAN.........................................................................................................................6
A. Latar Belakang..............................................................................................................................6
B. Visi, Misi dan Tujuan Usaha.........................................................................................................6
C. Analisis SWOT dan Strategi Pemasaran.....................................................................................6

BAB II. DESKRIPSI USAHA..................................................................................................................7

A. Bidang Usaha.................................................................................................................................7
B. Jenis Produk...................................................................................................................................7
C. Kegunaan, Keunggulan, Keunikkan dan Inovasi Produk..........................................................7
D. Lokasi Usaha..................................................................................................................................7
E. Waktu.............................................................................................................................................7
F. Dampak Usaha Terhadap Lingkungan (Ekonomi, Sosial, Budaya serta Lingkungan
Alam)......................................................................................................................................................7
G. Resiko Bisnis dan Pengelolaannya............................................................................................7

BAB III. RENCANA PEMASARAN.......................................................................................................8

A. Target Konsumen..........................................................................................................................8
B. Situasi Persaingan..........................................................................................................................8
C. Jumlah dan Harga Produk...........................................................................................................8

BAB IV. RENCANA PRODUKSI............................................................................................................9

A. Bahan Baku....................................................................................................................................9
B. Alat/Teknologi................................................................................................................................9
C. Proses Produksi..............................................................................................................................9
D. Lapasitas Produksi........................................................................................................................9

BAB V. RENCANA MANAJEMEN......................................................................................................10

A. Bentuk Usaha...............................................................................................................................10

1
Nama / NIM :
Mata Kuliah / Seksi :

B. Struktur Organisasi beserta Personilnya...................................................................................10

C. Tim Pengelola (Nama Tim dan Keahliannya) serta Jumlah....................................................10
D. Tenaga Kerja...............................................................................................................................10

BAB VI. RENCANA KEUANGAN........................................................................................................11

A. Kebutuhan Investasi dan Modal Kerja......................................................................................11
B. Prediksi Arus Kas........................................................................................................................11
C. Rencana Laba/Rugi.....................................................................................................................11
D. Benefit/Cost Rasio........................................................................................................................11

BAB VII. PENUTUP...............................................................................................................................12

Kesimpulan..........................................................................................................................................12

LAMPIRAN.............................................................................................................................................13

2
Nama / NIM :
Mata Kuliah / Seksi :

HALAMAN PENGESAHAN

3
Nama / NIM :
Mata Kuliah / Seksi :

KATA PENGANTAR

4
Nama / NIM :
Mata Kuliah / Seksi :

BAB I
BAB I. PENDAHULUAN

A. Latar Belakang

B. Visi, Misi dan Tujuan Usaha

C. Analisis SWOT dan Strategi Pemasaran

5
Nama / NIM :
Mata Kuliah / Seksi :

BAB II
BAB II. DESKRIPSI USAHA

A. Bidang Usaha

B. Jenis Produk

C. Kegunaan, Keunggulan, Keunikkan dan Inovasi Produk

D. Lokasi Usaha

E. Waktu

F. Dampak Usaha Terhadap Lingkungan (Ekonomi, Sosial, Budaya serta

Lingkungan Alam)

G. Resiko Bisnis dan Pengelolaannya

6
Nama / NIM :
Mata Kuliah / Seksi :

BAB III
BAB III. RENCANA PEMASARAN

A. Target Konsumen

B. Situasi Persaingan

C. Jumlah dan Harga Produk

7
Nama / NIM :
Mata Kuliah / Seksi :

BAB IV
BAB IV. RENCANA PRODUKSI

A. Bahan Baku

B. Alat/Teknologi

C. Proses Produksi

D. Lapasitas Produksi

8
Nama / NIM :
Mata Kuliah / Seksi :

BAB V
BAB V. RENCANA MANAJEMEN

A. Bentuk Usaha

B. Struktur Organisasi beserta Personilnya

C. Tim Pengelola (Nama Tim dan Keahliannya) serta Jumlah

D. Tenaga Kerja

9
Nama / NIM :
Mata Kuliah / Seksi :

BAB VI
BAB VI. RENCANA KEUANGAN

A. Kebutuhan Investasi dan Modal Kerja

B. Prediksi Arus Kas

C. Rencana Laba/Rugi

D. Benefit/Cost Rasio

10
Nama / NIM :
Mata Kuliah / Seksi :

BAB VII
BAB VII. PENUTUP

Kesimpulan

11
Nama / NIM :
Mata Kuliah / Seksi :

LAMPIRAN

12